在寫作中把讀者放在第一位

對於任何想獲得成功的人來說，專業的寫作能力是必不可少的。提高寫作水准的最好方法之一是關注讀者需要知道的東西，而不是你想說的話。

把最重要的資訊放在第一位，讓他們更容易。尊重他們的時間，保持簡短的溝通。

總是為一個聰明的新手寫。一個聰明的讀者，他不一定是你寫的任何主題的專家。要做到這一點，請避免使用縮略詞和行話：你不希望你的讀者因為不得不走開去查閱某件東西而失去注意力。他們可能不會回來了。

設身處地為讀者著想可以確保他們更好地理解甚至期待你的作品。

用這三個技巧來集中你的寫作

在截止日期的壓力下寫作總是一個挑戰，但是如果你的大資訊不清楚的話，所有的最後一分鐘的修改最終都不會有多大幫助。用“採購”來代替“購買”就像是在泰坦尼克號上重新排列躺椅。相反，退後一步，遵循這三個提示。

1. 捫心自問：我說得對嗎？你需要用你的中心資訊來引導讀者的注意力。給出足够的細節，使你的要點具體化，然後删去其餘的部分。

2. 確保你的主題句，每段的第一行，給讀者一個未來的感覺。這些臺詞不應該只是描述性的（我在台北的客戶辦公室見過他），它們需要傳達最重要的資訊（我與客戶的會面主要集中在未來的成長計畫上）。

3. 盡可能使用主動語態，而不是被動語態。如果你在寫作過程中使用了這三種策略，那麼你以後就不需要在最後一刻做那麼多的修改了。

寫得簡單些

當你為工作而寫作時，你可能會很容易依賴行業行話或大話來鼓吹你的想法。但誇張的語言並不能讓你聽起來很聰明，而且可能會讓讀者反感。

大多數人被一種更具會話性的語氣所吸引。所以，選擇更簡短、更熟悉的詞彙，並以任何人都能理解的作法解釋事情。例如，寫下“可能影響合併的事情”，而不是“可能影響合併成功完成的問題”。

另外，無論你是在寫電子郵件還是正式提案，都要確保你的內容是可瀏覽的，因為它可能會在荧幕上閱讀——而現在，通常是在電話上。

假設你的讀者會分心，忙，而且在路上。格式化可以幫助您：嘗試使用副標題、專案符號、圖表和表格來突出顯示您的主要收穫。

短句和短文也有幫助。一個很好的經驗法則是“一句話一個想法”。如果一句話中有太多的相關想法，你的讀者可能會迷失方向，放棄。

提高你的商業寫作能力

清晰，相關的文字讓人們回來尋找更多。複雜而枯燥的寫作卻恰恰相反。所以，無論你是在起草電子郵件、報告、博客文章、短信還是文章，都要確保你的寫作像一個人，而不是一個企業。盡可能以第一人稱開始寫作。雖然會感覺很私人，但是很有吸引力。

例如，“我們將為您提供您所需的明確、友好的購房建議”，為客戶提供友好、明確、直截了當的建議。

不要害怕用諸如“獲取”、“下載”或“加入”之類的命令開頭句子。這樣會更清楚，更引人入勝的寫作-這是我們在現實生活中的說話作法。把你的讀者形象化，並專門為他們寫作。

最後，把你的文章大聲讀出來，去掉“公司演講”。如果你覺得很尷尬，你的讀者可能也會覺得很尷尬。

如何改進你的寫作能力？

你在辦公室里要用很多的時間在寫作，包含給客戶提建議書，給老闆寫報告，用郵件和同事聯絡溝通，等等。你如何確保你所寫作的內容清楚而有效？

1. 挑戰自己要寫得精簡明確。例如，如果你將一個句子拆成了二句，或更多句，你的讀者能夠清楚明白嗎？或是，你一句內容包含了好幾個主詞或受詞，或用了好幾個連接詞，讀者能夠分辨出你真的想說什麼嗎？
2. 找出你的壞習慣。找出贅言，被動表述（“有些事必須獲得解決！”），以及語意模糊的詞句。這類的文句會讓讀者弄不清楚你真正想要說什麼。
3. 找同事一起相互校正。人們通常願意相互幫忙，也許你習慣寫出太長的句子，而你的同事困擾于不知如何表達他想的概念。那麼，你們就可以相互校正，如此，你們彼此的寫作能力都可以進步。
4. 養成檢查校正的習慣。在寫作完稿件，在發出前，務必自我檢查，形成你的寫作紀律。同時，將讀者的回饋意見，例如哪些句子他看不懂，都要銘記在心，不要重複犯錯。

在發送郵件前，請務必再閱讀一次

在現代商業合約上，經常會出現類似這樣的條款：“在合作期間內，雙方來往之電話記錄、電子形式通信記錄，均視同雙方之承諾。” 因此，要非常注意你的任何通信內容。

以下，有幾個小技巧，供您參考：

1. 謹慎發言。即使使用電話通信，也要注意對方有可能電話錄音。
2. 正式的商業討論，儘量避免使用即時通信軟體。如Facebook、LINE、微信等，在互動式的通信下，你的思慮未必成熟，輕率的回應，或是過於簡略的文字，經常造成誤會，尤其要避免“一心二用”邊辦理其他事情，邊用Facebook、LINE、微信討論正式事項。
3. 正式商業通信，盡可能使用電子郵件。在寫電子郵件時，可以讓你有充分的時間將前後文反復修正，並且電子郵件可以抄送給必要知會人物，使收信人無從抵賴。（但是也要注意職場倫理，抄送給不必要的人，有的時候會弄巧成拙）。
4. 你可以先使用Word書寫，再複製到郵件文本上。Word有拼寫檢查工具，可以對語法、文法的錯誤進行糾錯。
5. Google Mail有個“undo send”的功能。可以讓你在按下“send”鍵後，有幾秒的時間取消發送，讓你有最後幾秒的時間反悔。

總之，謹慎發言，在你發送郵件前，請務必再閱讀一次。

在你寫作之前，先了解你的讀者

溝通是雙向的功課。若不了解你的讀者，你很難有效傳遞你的想法。

你最好了解你的讀者的目的、優先次序，以及什麼會激勵他們。然後點出他們最關切的內容。

配合你的收件人的價值觀與口味，你會調整你的的口氣與文句內容。例如，如果你要寫一份便箋給你的同事，你會考慮到他們在公司的層級位階來解讀你所要傳遞的內容。又如，假設你的客戶請你提出建議方案，你會根據他的需要項目來一一回答，但是也要考慮到他的產業、公司規模，以及公司文化。

Before you write, get to know your readers

Communication is a two-way task. If you don't know your readers, it's hard to convey your ideas effectively.

You'd better understand your readers' goals, priorities and what motivates them. Then point out what they are most concerned about.

With your recipient's values and tastes, you will adjust your tone and sentence content. For example, if you want to write a note to your colleagues, you will consider their hierarchy in the company to interpret what you want to convey. For example, if your client asks you to make suggestions, you will answer them one by one according to his needs, but also take into account his industry, company size, and company culture.

寫作如何表達清楚？

無論你是撰寫一封郵件，一份計劃書，或是一份報告，甚至只是在臉書上表達你的觀點，你都有必要讓你的讀者清楚了解。

以下三個提示，能夠幫助你的寫作容易受人理解：

1. 以讀者的角度來攥寫。將你自己擺在讀者的角度來閱讀你的寫作，看看是否能夠清楚明白。最好找個身邊的同事先讀讀看，并看看他是否能夠摘要出重點？
2. 保持文句簡單通順。盡可能避免使用過多的連接詞文句結構，保持每個文句使用較少的字數，但是還是要能夠完整表達。無論如何，問自己如何能夠既簡明，又能夠清楚表達。
3. 讓讀者自己總結。若是你想要表達的觀點沒有符合人們的期待與支持，就是無效的寫作。與其告訴人們應該如何做，不如充實你的文章有足夠的資訊，可以供讀者自己就明白要點與作出與你意旨相符的結論。

How to express clearly in writing?

Whether you're writing an email, a plan, a report, or even just expressing your views on Facebook, you need to make your readers understand.

The following three tips can help make your writing easy to understand:

1. Write from the reader's point of view. Put yourself in the reader's perspective to read your writing and see if it's clear. It's better to find someone beside you to read it beforehand and see if he can summarize the key points.
2. Keep the sentences simple and smooth. As far as possible, avoid using too many conjunctive sentence structures, and keep each sentence using fewer words, but still be able to fully express. In any case, ask yourself how you can be concise and articulate.
3. Let the reader summarize for himself. If the ideas you want to express do not meet people's expectations and support, it is ineffective writing. Rather than telling people what to do, enrich your article with enough information for the reader to understand the main points and draw conclusions that are consistent with your intentions.

在郵件的主旨欄上使用關鍵字

當你發郵件時，收件人第一眼閱讀到的是主旨欄（subject line），所以你應當確保將它盡可能寫得清楚：你這封email的目的是什麼？你希望收件人做什麼？在主旨欄上使用關鍵字。例如：

• 請參照：只是提供參考資料。
• 敬請核示：請收件人准許或核可。
• 敬請遵辦：要求收件人依指示辦理。

這樣的主旨欄用詞，在政府機關與軍事單位的公文書，經常可以見到。

這些劃分可能看起來語氣明顯強烈，帶有不必要的感歎口氣，但它們會使你的電子郵件在收件人的收件箱中顯露無遺。因此，如果你需要將已發郵件做分類整理，也可以將它們區分為：請參照、敬請核示、敬請遵辦。

如果你需要你的經理准許你的休假請求，你可以寫【敬請准許休假】。

使用這些關鍵字也會促使你考慮你真正想從某人那裡得到什麼，也可避免他們收到的郵件會看來混亂。

Use keywords on the subject line of mail

When you send an email, the recipient first read the subject line, so you should make sure to write it as clearly as possible: What is the purpose of your email? What do you want the recipient to do? Use keywords on the subject line. For example:

• Reference: only reference materials are provided.
• Please approve: Ask for permission or approval by the receipint.
• Please take action: Ask the recipient to follow instructions.

Such keywords are often seen in government documents and military documents.

These divisions may look strong and have unnecessary exclamation, but they will make your email clear in the recipient's inbox. Therefore, if you need to sort out the sent e-mails, you can also distinguish them from: Reference、Please approve 、Please take action.

If you need your manager to grant your leave request, you can write it.as: “Please permit my leave.”

Using these keywords will also motivate you to think about what you really want to get from someone, or to avoid the confusion of the mail they receive.

如何修正編輯你的寫作？

在你寫作時，先完成草稿，只是一半的功夫。然後，你必須進行修正編輯，將你的草稿潤飾到完美的地步。

修正編輯是檢視你的稿件是否確實表達了自己想要說的，以及是否可以讓目標讀者所了解。

作為寫作修正者，這個時候，你首先要稍微調整自己在寫作上的角色，從一名原作者，改為一名第三方編輯者與讀者，并參酌原作者的本意。

你要以下列問題來檢視原稿：作者是否真實表達了他的觀點？作者是否完整了他該表達的內容？作者是否了解他要訴求的讀者對象？是否考慮到讀者在閱讀時必須具有的基本背景知識？

先從這個層次來看看原稿的文章結構，看看是否應該如何調整。例如，讀者是否在一開始閱讀，就知道作者的目的是什麼？有摘要或目錄（Table of Content）嗎？閱讀完畢，是否能夠得到結論？

接著，進入對原稿文章的潤飾。這是一些精修的工作。

例如，檢查文章的段落長度，是否一個段落可以完整表達一個觀點？文句與段落是否會太長，以致讓讀者讀到會有迷失感？是否可以用更精簡的字數來表達？是否會唸起來拗口？是否換個文句可以更清楚表達？千萬別漏掉檢查錯別字，以及標點符號。若是有要針對特定的讀者，例如在寫作email郵件時，要用正確的敬稱。

最後，在發出寫作文件前，再閱讀一次。看看文氣是否通暢？

如果你能夠將這樣的寫作、修正編輯、潤稿的流程多練習幾次，你未來的寫作效率與正確性，可以出現驚人的進步。

How do you edit your writing?

When you write, it's only half the effort to finish the draft first. Then you have to edit the revisions and polish your draft to perfection.

Revision editors check whether your manuscript really expresses what you want to say and whether it can be understood by the target reader.

As a corrector of writing, you should first adjust your role in writing slightly, from an original author to a third-party editor and reader, and consider the original author's intention.

You need to examine the manuscript with the following questions: Does the author really express his views? Does the author complete what he should say? Does the author know the target audience he wants to appeal to? Do you take into account the basic background knowledge that readers must have in reading?

First of all, we should look at the structure of the original article from this level and see if we should adjust it. For example, does the reader know the purpose of the author from the very beginning? Do you have a summary or table of contents? After reading, can we draw a conclusion?

Next, enter the polishing of the original article. This is some intensive work.

For example, by examining the length of a paragraph in an article, can a paragraph fully express a point of view? Will sentences and paragraphs be too long for the reader to feel lost? Can it be expressed in simpler words? Can you read it? Is it possible to express it more clearly in another sentence? Don't Miss checking for typos and punctuation marks. If you have to target specific readers, such as when writing email messages, use the correct honorific terms.

Finally, read the writing document again before issuing it. See if the style is smooth?

If you can practice the process of writing, editing and polishing manuscripts several times, your future writing efficiency and correctness will make amazing progress.

你的郵件會表露出你的個人品牌形象

你有沒有考慮過你發的所發的郵件會影響到你的個人品牌形象？

以下的作法可以讓你的郵件傳遞你的正確品牌形象：

1. 只發給目標收件人。記住，每封郵件都會花收件人的閱讀時間。所以，在選擇Reply All和Cc按鍵，要謹慎。
2. 抓住要點。雖然內容很重要，但要記住你要提起讀者注意的只是所有內容其中的一部分，尤其是，你要他做什麼？其次是，提供必要的摘要重點。
3. 簡明客觀而陳述完整。要抓住讀者注意，你的文字要簡明、有客觀事實。而且，不要假設讀者知道你寫作的背景，你的文句要讓讀者知道你郵件的目的與寫作背景。
4. 不可輕浮。避免輕佻或是情緒語言。那無助於增加讀者對你的印象。要客觀、有事實。

Your email will reveal your personal brand image

Have you ever considered that your email will affect your personal brand image?

Here's how you can get your email to convey your correct brand image:

1. Only to the target recipient. Remember, every email takes the reader's time. So be careful when choosing Reply All and CC keys.
2. Grasp the main points. Although the content is important, remember that all you want to bring to the attention of the reader is a part of all the content, especially, what do you want him to do? Secondly, provide the necessary summary focus.
3. Concise, objective and complete statement. Attention should be paid to the reader. Your writing should be concise and objective. Also, don't assume that the reader knows the background of your writing. Your sentences should let the reader know the purpose and background of your email.
4. Don't be frivolous. Avoid frivolity or emotional language. That doesn't help to impress the reader. Be objective and factual.

快速寫出你的初稿

有的時候，在寫作任何文件時，最困難的部分，就是把你想到的內容寫下來。關鍵是先把你想到的任何東西都先寫下來。然後，再來決定你要如何組織它們。

一旦你完成了這些，再快速的寫你的初稿。這時，不要再塞進任何新的想法。

你要設定預備完成的時間，例如5 – 10分鐘要完成一個半頁的寫作。這個時候，先不要計較你的文字是否完美。做完初稿，先儲存（save）起來。

如果你發現碰到窒礙了，跳過去，先往前寫你有把握的下一部分，寫完後再回頭來對付有問題那一段。

有了初稿后，你再回頭思考文章的組織結構。依照結構整理過後，再做最後文字的潤飾。

Write your first draft quickly

Sometimes, when writing any document, the most difficult part is to write down what you think about. The key is to write down everything you think about first. Then decide how you want to organize them.

Once you've done that, write your first draft quickly. At this point, don't cram any new ideas into it.

You need to set a time for preparation, such as 5 - 10 minutes for a half page of writing. At this time, don't worry about whether your words are perfect or not. When you have finished the first draft, save it first.

If you find that you are stuck, skip over and write the next part you are sure of, and then go back and deal with the problem paragraph.

After you have the first draft, you can go back and think about the organizational structure of the article. After finishing according to the structure, finish the final text.

快速擬好你的第一版草稿

通常在寫作時，無論是要寫一份報告，或是一份業務提案書，甚至是一份簡單的辦公室通告，最困難的就是如何提筆寫下來。

要克服這個困難，最關鍵的就是在你想太多之前，趕快將你在想的內容先寫出來。然後，再來想如何將這些內容的架構理順起來。一旦你做完這些，再來修飾文句。不要等到你有更多的靈感。

要寫好一篇文章的另外一個關鍵是，給自己設定每個段落必須完稿的時間。例如，要求自己每個段落，必須在5分鐘內寫完，沒有寫完前，不要有其他雜念，不要中途去瀏覽不相干的網頁，先專心將一個概念完整寫出來。

但是，萬一你發現思考卡住了，寫不下去了，就先停筆，或者起身動一動，深呼吸幾口，讓頭腦恢復清明。要是如此做，都還無法克服困難，就乾脆先拋開，換到下一個段落。等到你做完其他部分，也許你就有新的思路，知道如何解決之前遇到問題了。

Draw up your first draft quickly

Usually when writing, whether it's a report, a business proposal, or even a simple office announcement, the most difficult thing is how to write it down.

To overcome this difficulty, the most important thing is to write out what you are thinking before you think too much. Then, think about how to straighten out the structure of these contents. Once you've done that, modify the sentences. Don't wait until you have more inspiration.

Another key to writing a good article is to set yourself the time when each paragraph must be finished. For example, ask oneself each paragraph, must finish in 5 minutes, before finishing, do not have other miscellaneous ideas, do not go to browse irrelevant webpages halfway, first concentrate on writing a concept completely.

But if you find that your thoughts are stuck and you can't write down, stop writing, or get up and move, take a few deep breaths, and make your mind clear again. If you can't overcome the difficulties, just leave it behind and move on to the next paragraph. By the time you finish the rest, maybe you will have new ideas and know how to solve problems before you encounter them.

注意你的郵件轉發

關於郵件轉發：

1. 不要將郵件大量轉發。避免將收到的郵件，沒有差異地轉發給他人。要有針對性地轉發，好好根據郵件主題與內容的性質，選擇你的轉發物件。應該從收件人的立場想到：“他知道我對什麼話題有興趣”，而不要讓他發出“天啊，他又發來一封無聊的郵件！”
2. 不要將自以為是笑話的郵件大量轉發。你自以為有趣的笑話，對他人未必如此感受，尤其要避免在未經慎選收件人的情況下，發生收件人感覺受到侮辱的狀況。
3. 關切收件人的感受。有些人會認為收到無聊的郵件是浪費他的時間，他可能因為你一再地無禮轉發信件的行為，而正在考慮將你列入他的黑名單。因此，如果你幾次轉發郵件給他，都沒有收到他的回應，你應該明白這是個暗示，而應該將他在你的收件名單中剔除掉。

Pay attention to your email forwarding

With regard to mail forwarding:

1. Don't forward mail in large quantities. Avoid forwarding incoming mail to others indiscriminately. Have targeted forwarding, according to the nature of the subject and content of the mail, choose your forwarding objects. From the recipient's point of view, "He knows what I'm interested in," instead of letting him send "Oh my God, he's sending another boring email!"
2. Don't forward emails that think they are jokes in large quantities. You don't necessarily feel that way about other people when you think you're funny. Especially avoid the situation where the recipient feels insulted without carefully selecting the recipient.
3. Concern about the recipient's feelings. Some people think that receiving boring emails is a waste of his time. He may be considering blacklisting you because of your repeated rude forwarding behavior. Therefore, if you have forwarded emails to him several times without receiving a response from him, you should understand that this is a hint and should remove him from your list of recipients.

寫好讀者容易閱讀的便箋

在如今的商業與工作環境中，文件收件者處於時間壓力下，受到工作任務所迫，時時必須快速做出決定。當發送便箋(memo)給他們，記住他們要求簡單而直接的溝通。

以下的便箋寫作法能夠滿足這些讀者的要求：

1. 避免繁文縟節。文辭優雅並非重點，而應該清楚地陳述要點與目的。讓讀者一眼了解你的信息，而非關注你的文字詞彙。
2. 精簡條列。許多便箋寫作者寫起來有如在寫日記或小說一般，文字如流水一般，綿綿延延，不會做斷句、分段。你不需要因此而將你的文句切得片片斷斷，但是應該努力將冗長的文句精簡。如果能夠將不同的內容條列起來，會更容易清楚表達與易於閱讀。
3. 避免專業行話。專業行話適合在專家之間做溝通，但是如果你自己不十分明白，或是你的讀者不熟悉相關領域，使用行話是沒有意義的，也會讓人感覺你在擺弄，產生反感。

Write easy-to-read notes

In today's business and work environment, the recipients of documents are under pressure of time and are forced to make quick decisions from time to time. When sending memo to them, remember that they require simple and direct communication.

The following note writing methods can meet the needs of these readers:

1. Avoid red tape. Elegance is not the key point, but the point and purpose should be clearly stated. Let the reader know your information at a glance, not your words and vocabulary.

2. Streamlining the columns. Many note writers write as if they were writing diaries or novels, and their words are like running water, and they do not make sentences or paragraphs. You don't need to cut your sentences into fragments, but you should try to simplify the lengthy sentences. It would be easier to express and read clearly if different items could be listed.

3. Avoid jargon. Professional jargon is suitable for communication between experts, but if you don't understand it very well or your readers are not familiar with the relevant fields, using jargon is meaningless, and it can also make people feel you are playing with it and have a disgust.

寫作商業文件，注意事件時序；閱讀時，則可以倒著讀

事件的發生，都是有時序的，一件事發生后，才發生另外一件，再出現另外一件事。這樣的時序結構，不僅發生在小說、電影，在敘述商業性質的寫作上，也是如此。如此寫作，能夠幫助商業文件的讀者能夠順序的了解事情的原委經過。這樣也能夠讓你清楚交待事情的經過，讓描述的過程有效呈現，也讀起來有趣。

為了讓你在寫作時，能夠清楚交待事情發生的經過順序，不會發生跳來跳去的不順暢的狀況，你可以在下筆前，先列出一張重要事件項目時間表，然後依據這個順序結構來幫助寫作。

然而，在閱讀時，我習慣是倒著讀的。先閱讀作者的結論，了解他的主張與結論。你也許就會產生興趣或是質疑。

接著，你可以倒著看，了解發生了哪些重要的事情，如此閱讀，你就能夠先掌握了最重要的內容，並且了解了事情發生的邏輯。

Write business documents, pay attention to the timing of events; when reading, you can read them backwards

Events occur in a timely manner. After one event occurs, another occurs and another occurs. Such a temporal structure occurs not only in novels and movies, but also in narrative writing of commercial nature. Writing like this can help readers of business documents to understand the course of events in sequence. This will also allow you to clearly explain what happened, to effectively present the process described, and to read interestingly.

In order for you to be able to clearly explain the sequence of events in your writing and not to jump around in a bad way, you can first list a timetable of important events before writing, and then use this sequence structure to help you write.

However, when reading, I am used to reading backwards. First, read the author's conclusions to understand his opinions and conclusions. You may be interested or questioned.

Then, you can look backwards and see what happened. By reading this, you can grasp the most important content and understand the logic of what happened.

將你的寫作再精簡

如果你期待別人能夠精確閱讀你的寫作，無論是一份報告，或是一封郵件，必須儘量精簡。但是，如果你確實有許多內容想要呈現表達，如何能夠既精簡又完整呈現呢？

請參考下列意見：

1. 再優化。再次檢查你的文章結構，只保留那些能夠支持你的重點的段落。
2. 考慮採用非正式的口氣。雖然你在撰寫的是一份商業報告，並不代表必須寫的很正式。正由於你想要讓你的文章看起來很專業，所以也許你會放入一些很長又複雜的句子。如果你用非正式的口吻來寫，有時會讓你能夠表現得更直接而精准。
3. 必須做更多刪減。仔細將你的文件一句一句的重新閱讀過，如果有任何一句與你要表達的重點主題無關，就刪掉它。

Streamline your writing

If you expect others to read your writing accurately, whether it's a report or an email, try to be as concise as possible. But if you do have a lot of content that you want to present, how can you present it concisely and completely?

Please refer to the following comments:

1. Re-optimization. Check the structure of your article again and keep only those paragraphs that support your focus.

2. Consider using an informal tone. Although you're writing a business report, it doesn't mean you have to write it formally. Because you want your article to look professional, maybe you will put in some long and complex sentences. If you write in an informal tone, sometimes you will be able to act more directly and accurately.

3. More deletions must be made. Read your document carefully, sentence by sentence, and delete any sentence that has nothing to do with the main topic you want to express.

寫得清晰，比寫得簡短重要

我在之前的博客文章【寫好你的商業文件】中，提到：

儘量簡短：無論你是寫郵件或是寫100頁的方案文件，盡可能簡短而不要損失重要的內容。但是，要注意邏輯與客觀資訊/資料，不要空談概念，避免只使用空泛的形容詞。

事實上，寫得清晰，比寫得簡短重要！

我經常看到員工的報告、客戶的來信，或是在網頁上看到的網友留言，經常過於簡短到我不知其所云，要費心猜半天。

這些錯誤通常發生於：

1. 自我假設閱讀者瞭解故事背景
2. 缺少邏輯，組織不好
3. 敘述概念多於敘述事實
4. 沒有明確說出目的與需求
5.  文句不通順

商業書信固然要求簡短，但是不要因此犧牲了重要內容。

一個簡單的檢查方式，在發出信件前，自己以收信人角度再讀一次，看看自己是否看懂了。

發佈日誌，寫報告，盡可能避免像寫日記文體一般。注意斷句、段落、盡可能使用列表、加注標題。

Clear writing is more important than short writing

In my previous blog post [Write Your Business Documents], I mentioned:

Keep it as short as possible: Whether you're writing an email or a 100-page proposal, keep it as short as possible without losing important content. However, we should pay attention to logic and objective information/materials, not empty talk about concepts, and avoid using only empty adjectives.

In fact, it is more important to write clearly than to write simply.

I often see reports from employees, letters from customers, or messages from netizens I see on the web, often too short to know what they are talking about, so I have to guess for a long time.

These errors usually occur in:

1. Self-Hypothesis Readers Understand the Background of Stories
2. Lack of logic and poor organization
3. Narrative concepts are more than facts.
4. Failure to specify goals and needs
5. Incomplete sentences

Business letters require brevity, but don't sacrifice important content.

A simple way to check is to read the letter again from the recipient's point of view before sending it to see if you understand it.

Publish a journal, write a report, and try to avoid writing like a journal style. Pay attention to clauses, paragraphs, lists and headings whenever possible.

寫好你的商業文件

很多經理人寫出很爛的商業文件，你不要成為其中之一。

1. 讓你的方案（proposal)成為客戶的最優選擇。一個好的方案，可能會讓你贏得一個新的生意機會。全神貫注在寫好你的商業方案，讓你有最大贏得客戶專案的機會。你應該怎樣寫？
2. 從客戶的關切點來寫你的方案。客戶希望立即知道你的建議方案是什麼，他甚至希望不用讀你的文件就知道你的建議是什麼。他希望能夠立即得到解決方案，做出他的決定。他希望知道你提供的資訊、創意與建議。那麼，你該如何寫呢？
3. 在時間緊迫下寫好你的方案。即使你才華橫溢，有千百個創意，你還是會面臨極為有限的截稿時間。儘管如此，你還是要做好一份清晰而動人的簡報。
4. 寫好摘要說明（Executive Summary)。一段簡明的執行摘要，可以將你的關鍵資訊、預期結果與可能衝擊，清楚地描述完畢。
5. 即使是技術內容，也要簡明易懂。如果你的方案中無可避免的必須包含技術內容，如果不能讓客戶簡明易懂，那麼你的生意就死定了。然而，一個簡明的技術說明，可以點出關鍵要素與價值，不要輕易忽略。
6. 要適合當下的生意氛圍。生意氛圍遠比將文字寫下來還要重要。如果你寫的不搭調，不符合你的客戶的調門，你多半要吃閉門羹了。如果能夠讓客戶感受到你的方案是為他量身訂做的，將為你加分不少。
7. 儘量簡短。無論你是寫郵件或是寫100頁的方案文件，盡可能簡短而不要損失重要的內容。但是，要注意邏輯與客觀資訊/資料，不要空談概念，避免只使用空泛的形容詞。
8. 注意用詞、語彙要正確。不正確的用詞、語彙會讓你顯得不專業，甚至會讓讀者產生誤會。
9. 謹慎發送你的郵件。最後，在遞交郵件前，再仔細想一遍。什麼時機是成熟可以遞交你的方案？如何讓對方收到你的郵件後會有效回應你？你稱呼對方的敬稱合乎禮儀嗎？

Write Your Business Documents

Many managers write lousy business documents and you don't want to be one of them.

1. Let your program (proposal) has become the optimal choice for customers. A good plan may let you win a new business opportunity. Be absorbed in your business plan in writing, let you have the greatest opportunity to win customers project. What should you write?
2. From the customer's point of concern to write your plan. Customers want to know what is your proposal immediately？He even doesn't want to read your document will know what is your suggestion？He hopes to get an immediate solution, make his decision. He wants to know the information, ideas and suggestions provided by you. So, how will you write it?
3. Write your plan in the pressing time. Even if you have thousands of creative, full of wit, you will still face the extremely limited deadline. Nevertheless, you still have to make a clear and moving on.
4. Write a summary note (Executive, Summary). A brief executive summary can clearly describe your key information, expected results, and possible shocks.
5. Even the technical content, should be concise and understandable. If the inevitable must contain technical content of your project, if you can not let the customers easy to understand, then your business is dead. However, a simple technique, can point out the key factors and value, not easy to ignore.
6. To fit the current business environment. Business atmosphere is more important than the text to write down. If you write a tune not meet your customer's tone, you probably want to eat cold-shoulder treatment. If we can let the customer feel your program is tailored for him, will give you a lot of extra points.
7. As brief as possible. Whether you are writing a mail or a 100 pages proposal, as short as possible without loss of important content. However, attention should be paid to the logical and objective information / data. Don’t just talk concept, and avoid using only vague adjectives.
8. Pay attention to the proper use of words and vocabulary. Incorrect words and phrases will make you appear unprofessional and even misunderstand the reader.
9. Carefully send your email. Finally, before submitting messages, carefully think again. What time is ripe can submit your proposal? How to make your mail receivers will effectively respond to you after reading your mail? Dose the honorific appellation you call each receiver is proper or not?