創業主要避免發生的行銷錯誤

行銷活動是企業所有權中最令人興奮的部分之一。令人興奮的是，推廣業務的方法並不只有一條。事實上，當你考慮行銷活動的所有可能的組合時，有成千上萬種方法來表現你的事業。最好的部分是你可以把你的行銷活動做得最適合你的事業。  

一般來說，雖然錯誤可以成為積極的經驗（他們幫助你以持久的作法促進增長），如果你在犯錯之前避免一些錯誤，你可以節省很多時間、精力和金錢。

這裡有七個常見的行銷錯誤，你應該儘量避免在你的業務。  

1. 沒有營銷計畫。努力促進您的業務沒有一個行銷計畫，是有如蒙上眼睛來購物。你可能會很幸運，最終會得到你想要的結果，但在過程中你會浪費很多時間和金錢。你需要一個行銷計畫，每個企業都需要。所以一定要先準備你的營銷計劃。
2. 不清楚是什麼讓你的企業與眾不同。你的生意和其他的生意不一樣。如果沒有不同，你可能不知道如何開始做生。為了有效地推銷你的生意，你需要確定是什麼使你與眾不同。首先創建一個獨特的銷售主張，你可以用來開始行銷。
3. 想賣給每個人。 新的小企業主最常犯的一個錯誤是認為每個人都是潜在的顧客。雖然你賣的產品或服務吸引了廣泛的受眾，但當你需要行銷時，你需要把目標縮小到一個可識別的群體，這樣你就可以使用直接到達他們的資訊和行銷方法。
4. 低估口碑行銷的力量。口碑行銷的好處在於它是免費的，它自然發生。如果你提供一個優秀的產品或服務，那麼你的客戶會很興奮，他們會告訴他們的家人、朋友和同事。如果你鼓勵你的客戶傳播這個詞，你可以從口碑行銷中得到更多。它不僅帶來了新的客戶，而且還導致了正在進行的重複業務。  
5. 害怕社交媒體。近年來，社交媒體迅速興起，迅速成為最能負擔得起和有效的行銷技巧，為那些能够集中精力，最大限度地利用社交媒體來取得巨大成果的小企業主們。使用社交媒體來促進你的小生意的訣竅有兩個：第一，你需要選擇正確的網絡，第二，你需要清楚你的目標是什麼。  
6. 拒絕嘗試新的行銷活動。大多數小企業主都超額完成計畫，常常同時兼顧多項優先事項。這就是為什麼日常工作對我們有好處，日常工作幫助我們管理時間，盡可能地提高效率。但常規也會讓我們自滿，尤其是在行銷方面。行銷是不斷變化的，唯一能持續有效提升你的業務的方法是與變化保持一致，並繼續嘗試新的行銷活動。
7. 忽視競爭。當你想確保你區分自己從競爭，有很多你可以通過尋找你最大的競爭對手學習。首先，你可以通過進行Google蒐索，瞭解你的競爭對手在社交媒體上做些什麼，可以學到很多東西。一旦你手頭有一些研究，為每個主要競爭對手進行SWOT分析，然後你自己的業務，以發現一些新的行銷機會。  

Marketing errors avoided in Entrepreneurship

Marketing is one of the most exciting parts of corporate ownership. It is exciting that there is not only one way to promote business. In fact, when you consider all possible combinations of marketing activities, there are thousands of ways to represent your business. The best part is that you can do your marketing activities to the best of your business.

Generally speaking, although mistakes can be positive experiences (they help you grow in a lasting way), if you avoid mistakes before making them, you can save a lot of time, energy and money.

Here are seven common marketing mistakes that you should try to avoid in your business.

1. No marketing plan. Efforts to promote your business without a marketing plan are like blindfolded shopping. You may be lucky to get what you want in the end, but you will waste a lot of time and money in the process. You need a marketing plan. Every business needs it. So be sure to prepare your marketing plan first.
2. It's not clear what makes your business different. Your business is different from other businesses. If it's not different, you probably don't know how to start living. In order to effectively promote your business, you need to determine what makes you different. First, create a unique marketing idea that you can use to start marketing.
3. Want to sell to everyone. One of the most common mistakes new small business owners make is to think that everyone is a potential customer. Although the products or services you sell attract a wide audience, when you need to market, you need to narrow down the target to an identifiable group so that you can use information and marketing methods that reach them directly.
4. Underestimate the power of word-of-mouth marketing. The advantage of word-of-mouth marketing is that it is free and it happens naturally. If you provide an excellent product or service, your customers will be very excited and they will tell their family, friends and colleagues. If you encourage your customers to spread the word, you can get more from word-of-mouth marketing. It not only brings new customers, but also leads to ongoing duplication of business.
5. Fear of social media. In recent years, social media has sprung up rapidly, becoming the most affordable and effective marketing skills for small business owners who can concentrate on maximizing the use of social media to achieve great results. There are two tips for using social media to promote your small business: first, you need to choose the right network, and second, you need to know what your goals are.
6. Refuse to try new marketing activities. Most small business owners overfulfill their plans, often taking into account multiple priorities. That's why daily work is good for us. Daily work helps us manage our time and improve efficiency as much as possible. But conventions can also make us complacent, especially in marketing. Marketing is constantly changing. The only way to continuously and effectively improve your business is to keep pace with changes and keep trying new marketing activities.
7. Ignore competition. When you want to make sure you differentiate yourself from competition, there are many ways you can learn by looking for your biggest competitor. First, you can learn a lot about what your competitors do on social media by doing Google search. Once you have some research at hand, do SWOT analysis for each major competitor, and then your own business to discover some new marketing opportunities.

口碑傳播與病毒式行銷

口碑行銷還是病毒式行銷？有什麼區別？

口碑行銷是當一個企業做了一些事情，而他們的消費者告訴五到十個朋友。

口碑行銷具有回聲效應。最初的聲音很大，然後逐漸消失在背景中。

與口碑行銷不同，病毒式行銷具有複合效應。消費者告訴五到十個人，然後五到十人告訴另一個五到十人。大多數病毒性運動背後的驅動力是消費者的激情。它就像一個病毒不斷感染更多的人和傳播，而不需要任何更多的行銷努力。

雖然這兩個是相似的，你可以看到它們是不一樣的。

口碑行銷是小企業成長的重要組成部分。通常是口碑行銷使小企業在運營初期幾乎沒有行銷預算的情况下運行。消費者與你的產品或服務分享他們的經驗，他們與家人和朋友分享。它新增了你的消費基礎，新增了你的銷售量。

病毒式行銷更多的是觸及和接觸你的消費者的激情點，以便即使沒有你的繼續推動，激情也會驅使信息和信息繼續到大眾。你可以策劃一場病毒運動，但是很少有病毒運動可以發動成功，就像那些被消費者激情驅動的病毒運動一樣。

為了達到一個成功的水准，你的消費者必須感覺到他們對你的活動成功有著個人的利益和投資。

同樣重要的是要意識到病毒運動的成功取決於用於傳送消息的載具。有一些公司比其他公司更具病毒性。為了建立强有力的病毒連結，資訊必須能够從電視廣告傳播到廣播和其他擴展的廣播手段到互聯網的力量。

總之，口碑行銷和病毒傳播的主要區別在於口碑往往是由你驅動的，行銷者或企業主和病毒行銷是由你的消費者的激情驅動的，它的成功並不取決於你。

Word-of-mouth Communication and Viral Marketing

Word of mouth marketing or viral marketing? What's the difference?

Word-of-mouth marketing is when an enterprise does something and its consumers tell five to ten friends.

Word-of-mouth marketing has an echo effect. The initial sound is very loud, and then gradually disappears into the background.

Unlike word-of-mouth marketing, viral marketing has a compound effect. Consumers tell five to ten people, and then five to ten people tell another five to ten. The driving force behind most viral campaigns is consumer passion. It's like a virus that keeps infecting more people and spreading without any more marketing effort.

Although the two are similar, you can see that they are different.

Word-of-mouth marketing is an important part of the growth of small businesses. Usually, word-of-mouth marketing enables small businesses to operate with little marketing budget in the early stages of operation. Consumers share their experience with your products or services, and they share their experience with family and friends. It adds to your consumption base and adds to your sales volume.

Viral marketing is more about touching and touching your consumer's passion, so that even without your continued promotion, passion will drive information and information to the public. You can plan a viral campaign, but few viral campaigns can be successful, just like those driven by consumer's passion.

To achieve a level of success, your consumers must feel that they have a personal interest and investment in the success of your activities.

It is also important to realize that the success of the virus campaign depends on the vehicles used to deliver messages. Some companies are more viral than others. In order to build strong viral connections, information must be able to spread from television advertising to broadcasting and other expanded means of broadcasting to the power of the Internet.

In short, the main difference between word-of-mouth marketing and viral transmission is that word-of-mouth marketing is often driven by you. Marketing or business owners and viral marketing are driven by the passion of your consumers. Its success does not depend on you.