口碑傳播與病毒式行銷

口碑行銷還是病毒式行銷？有什麼區別？

口碑行銷是當一個企業做了一些事情，而他們的消費者告訴五到十個朋友。

口碑行銷具有回聲效應。最初的聲音很大，然後逐漸消失在背景中。

與口碑行銷不同，病毒式行銷具有複合效應。消費者告訴五到十個人，然後五到十人告訴另一個五到十人。大多數病毒性運動背後的驅動力是消費者的激情。它就像一個病毒不斷感染更多的人和傳播，而不需要任何更多的行銷努力。

雖然這兩個是相似的，你可以看到它們是不一樣的。

口碑行銷是小企業成長的重要組成部分。通常是口碑行銷使小企業在運營初期幾乎沒有行銷預算的情况下運行。消費者與你的產品或服務分享他們的經驗，他們與家人和朋友分享。它新增了你的消費基礎，新增了你的銷售量。

病毒式行銷更多的是觸及和接觸你的消費者的激情點，以便即使沒有你的繼續推動，激情也會驅使信息和信息繼續到大眾。你可以策劃一場病毒運動，但是很少有病毒運動可以發動成功，就像那些被消費者激情驅動的病毒運動一樣。

為了達到一個成功的水准，你的消費者必須感覺到他們對你的活動成功有著個人的利益和投資。

同樣重要的是要意識到病毒運動的成功取決於用於傳送消息的載具。有一些公司比其他公司更具病毒性。為了建立强有力的病毒連結，資訊必須能够從電視廣告傳播到廣播和其他擴展的廣播手段到互聯網的力量。

總之，口碑行銷和病毒傳播的主要區別在於口碑往往是由你驅動的，行銷者或企業主和病毒行銷是由你的消費者的激情驅動的，它的成功並不取決於你。

Word-of-mouth Communication and Viral Marketing

Word of mouth marketing or viral marketing? What's the difference?

Word-of-mouth marketing is when an enterprise does something and its consumers tell five to ten friends.

Word-of-mouth marketing has an echo effect. The initial sound is very loud, and then gradually disappears into the background.

Unlike word-of-mouth marketing, viral marketing has a compound effect. Consumers tell five to ten people, and then five to ten people tell another five to ten. The driving force behind most viral campaigns is consumer passion. It's like a virus that keeps infecting more people and spreading without any more marketing effort.

Although the two are similar, you can see that they are different.

Word-of-mouth marketing is an important part of the growth of small businesses. Usually, word-of-mouth marketing enables small businesses to operate with little marketing budget in the early stages of operation. Consumers share their experience with your products or services, and they share their experience with family and friends. It adds to your consumption base and adds to your sales volume.

Viral marketing is more about touching and touching your consumer's passion, so that even without your continued promotion, passion will drive information and information to the public. You can plan a viral campaign, but few viral campaigns can be successful, just like those driven by consumer's passion.

To achieve a level of success, your consumers must feel that they have a personal interest and investment in the success of your activities.

It is also important to realize that the success of the virus campaign depends on the vehicles used to deliver messages. Some companies are more viral than others. In order to build strong viral connections, information must be able to spread from television advertising to broadcasting and other expanded means of broadcasting to the power of the Internet.

In short, the main difference between word-of-mouth marketing and viral transmission is that word-of-mouth marketing is often driven by you. Marketing or business owners and viral marketing are driven by the passion of your consumers. Its success does not depend on you.