無論任何人是什麼樣的性格，他都有潛力成為好的銷售員。
但是，了解你的性格形態，能夠幫助你改進，成為成功的銷售員。
雖然性格有多種形態，多數人同意有兩種基本形態：內向型和外向型。
這兩種性格的最基本定義，就是外向的人關注外在發生的事，而內向的人關注內心的意念。
因此，外向型的人喜歡社交，有許多朋友，傾向于健談。而內向型的人通常喜歡獨處，而不太喜歡處於人群中，他們習慣只有少數幾位親近的好友，傾向於多聽少說。
外向的人比較可能成為銷售員，因為他們的個性比較符合多數人對銷售員形象的想象。事實上，雖然銷售員行列上比較少見到內向的人，他們平均的表現卻優于外向的人。
內向的人因為更願意傾聽而使他們更能夠做精確銷售。有些銷售員說話咄咄逼人，卻不能仔細聽潛在客戶在說什麼，而願意仔細聽客戶的銷售員，可以提出給潛在客戶完美的建議方案。
外向的銷售員要記住，在做銷售簡報時，要關注的不是自己與你要銷售的產品，而是潛在客戶與他們的需要。
一名外向的銷售員若是能夠認真傾聽，他會發現他的銷售業績會大幅成長。注意，有效的傾聽，不是要你坐著聽客戶說什麼。若是整場簡報時間都是你在想接下來要說什麼，而只是給客戶有說話的機會，是不夠的。
另外一方面，外向的人比較能夠和客戶建立起聯繫并發展出情感連接。他們也比較能夠掌握銷售過程，並且願意做電話拜訪與類似的繁瑣細微工作。
內向的人通常雖然有較好的傾聽技巧，但是多少有些困難和客戶在情感層面上和客戶發展關係。內向的人必須很重視并運用好肢體語言。要做眼神接觸，讓你的姿態看來有精神，當潛在客戶說話時，以點頭與身體前傾顯示出你的興趣。運用好肢體語言是好的銷售員必須的銷售技巧。
內向的人，有耐心，強於收集潛在客戶丟出的資訊，並整合到他的銷售行動上，產生吸引力量。內向的人能夠一直跟隨著客戶，客戶說愈多，他的銷售就愈會有效。
內向和外向是個性光譜中的兩個基本形態。
極端的外向者會陷入一端，而極端的內向者陷入另一端。理想上，你會希望找到中間的某個位置。極端者會在銷售中，出現不同的困難。能夠結合兩種個性優點的人，可以生存並勝出。Introverted and Extroverted Personality of Salesmen
Whatever personality anyone has, he has the potential to be a good salesman.
However, understanding your personality can help you improve and become a successful salesman.
Although there are many forms of personality, most people agree that there are two basic forms: introverted and extroverted.
The basic definition of these two personalities is that extroverts pay attention to what happens externally, while introverts pay attention to what happens internally.
Therefore, extroverts like to socialize, have many friends and tend to be talkative. Introverts, on the other hand, usually prefer to be alone rather than in the crowd. They are used to having only a few close friends and tend to listen more and speak less.
Extroverts are more likely to become salesmen because their personalities are more in line with most people's imagination about the image of salesmen. In fact, although introverts are rarely seen among salespeople, they perform better on average than extroverts.
Introverts are more able to sell accurately because they are more willing to listen. Some salesmen speak aggressively, but can not listen carefully to what potential customers are saying, but are willing to listen carefully to customers' salesmen, can put forward perfect suggestions to potential customers.
Outgoing salesmen should remember that when making sales briefings, they should not focus on themselves and the products you want to sell, but on potential customers and their needs.
If an outgoing salesman can listen carefully, he will find that his sales performance will grow greatly. Note that effective listening does not require you to sit and listen to what customers say. It's not enough to give the client a chance to speak if the whole presentation is about what you want to say next.
On the other hand, extroverts are more able to establish relationships with customers and develop emotional connections. They are also more able to master the sales process, and willing to do telephone calls and similar trivial work.
Introverts usually have better listening skills, but they have some difficulties in developing relationships with customers emotionally. Introverts must attach great importance to and use body language well. Make eye contact, make your posture look energetic, and show your interest by nodding your head and leaning forward when a potential client speaks. Good use of body language is a good salesman's necessary sales skills.
Introverts are more patient than potential customers to gather information and integrate it into their sales operations to generate attraction. Introverts can always follow their customers. The more they say, the more effective their sales will be.
Introversion and extroversion are two basic forms of personality spectrum.
Extreme extroverts fall into one end, while extreme introverts fall into the other. Ideally, you'll want to find somewhere in the middle. Extremists have different difficulties in selling. A person who combines the advantages of two personalities can survive and win.
