頂尖銷售員與創業主都有共通的人格特質。一名企業主會超越同行,是因為他對所從事的服務有熱情,他會為了客戶感到沸騰,儘管他的銷售作法是如此的陳腐,他樂此不疲。他努力使自己卓越,每個月都做出佳績。
銷售員也必須如此。他們都有如下的人格特質:
1. 創意
優秀的銷售員會對一些不是明顯的解決方案心存感激。當一般銷售員只是依賴名片做銷售,一位真正的造雨者對自己的工作有獨特的眼光,做出與眾不同。
2.
熱情
對所銷售的產品有熱愛的銷售員可以度過難以避免的黑暗期,而這樣的熱情讓他的客戶難以拒絕。熱情,就如創意,是難以作假的,而這樣的人格特質,對客戶是重要的。對產品的信心,可以在無形中感染客戶。
3.
道德
為何社會一般對二手車的銷售員的評價不佳?因為他們常不道德,作許多的虛假交易。客戶要信任銷售員,才能建立起長期的關係。被客戶信任,才能使客戶回頭,繼續向你購買。
4.
堅毅
遭遇客戶拒絕而能夠不形于色,繼續努力,是成功銷售員的另一項人格特質。你要能夠不停地激勵自己。銷售員要在儘管困難下,還能夠看到成功的機會,不輕易放棄。
5. 承諾
銷售週期通常要數周到數個月,有些甚至要一年以上。你必須同時發展多個潛在機會項目。銷售很不容易,你必須有不斷燃燒自己的心理準備。你要有必勝的信心。
每個人的人格特質不同,也許你很有創意與熱情,但是你就是不誠實,那會毀掉的不僅是一筆交易,而是你會留下一生的污名。另外一方面,也許你是很平庸的人,但是你可能會等到最難得的大訂單。
Personality traits of salesmen
Top salesmen and entrepreneurs share common personality traits. A business owner surpasses his peers because he is enthusiastic about the service he is engaged in. He will be boiling for his customers, even though his sales practices are so stale that he is happy to do so. He strives to excel and does well every month.
Salesmen must do the same. They all have the following personality traits:
1. Creativity
Good salespeople are grateful for solutions that are not obvious. When the average salesman only relies on business cards for sales, a real Rainmaker has a unique vision of his work and makes a difference.
2. Enthusiasm
A salesman who loves the products he sells can survive the inevitable dark period, and such enthusiasm makes it difficult for his customers to refuse. Enthusiasm, like creativity, is difficult to fake, and such personality traits are important to customers. Confidence in products can invisibly infect customers.
3. Morality
Why does society generally have a poor opinion of used car salesmen? Because they are often immoral and make many false transactions. Customers need to trust salesmen to build long-term relationships. Only by being trusted by customers can they turn around and continue to buy from you.
4. Perseverance
Another personality trait of a successful salesman is to be able to remain invisible and keep working hard when customers refuse. You need to be able to motivate yourself constantly. Salesmen should be able to see the chance of success in spite of difficulties and not give up easily.
5. Commitment
Sales cycles usually take weeks to months, some even more than a year. You have to develop multiple potential opportunities at the same time. It's not easy to sell. You have to be prepared to burn yourself up. You have to have the confidence to win.
Everyone has different personality traits. Maybe you are creative and enthusiastic, but if you are dishonest, it will not only destroy a deal, but also leave a stigma in your life. On the other hand, you may be a mediocre person, but you may wait for the most rare big order.
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