在你寫作之前，先了解你的讀者

溝通是雙向的功課。若不了解你的讀者，你很難有效傳遞你的想法。

你最好了解你的讀者的目的、優先次序，以及什麼會激勵他們。然後點出他們最關切的內容。

配合你的收件人的價值觀與口味，你會調整你的的口氣與文句內容。例如，如果你要寫一份便箋給你的同事，你會考慮到他們在公司的層級位階來解讀你所要傳遞的內容。又如，假設你的客戶請你提出建議方案，你會根據他的需要項目來一一回答，但是也要考慮到他的產業、公司規模，以及公司文化。

Before you write, get to know your readers

Communication is a two-way task. If you don't know your readers, it's hard to convey your ideas effectively.

You'd better understand your readers' goals, priorities and what motivates them. Then point out what they are most concerned about.

With your recipient's values and tastes, you will adjust your tone and sentence content. For example, if you want to write a note to your colleagues, you will consider their hierarchy in the company to interpret what you want to convey. For example, if your client asks you to make suggestions, you will answer them one by one according to his needs, but also take into account his industry, company size, and company culture.