沒有人喜歡被推銷。即使是最聰明的業務員也必須克服客戶在被推銷時產生的抗拒心理。
與其讓客戶被說服來購買，不如讓客戶自己銷售給自己。
不要對客戶展示你的產品或服務有多棒，讓他們自己來體驗。在零售店面，你可以提供樣品供客戶來試用，他們會對你提出改善意見，也就是參與了產品的創意開發過程。這樣做，不僅有助於銷售更多，如果運用妥善，還會告訴你客戶真正想要什麼。
Let customers sell to themselves
No one likes to be sold. Even the smartest salesman must overcome the resistance of the customer when they are being market.
Rather than let customers be persuaded to buy, let them sell to themselves.
Don’t show your customers how great your product or service, let them experience.
In the retail store, you can provide samples for customers to try, they will suggestions for improvement, that is, also involved in the creative process of product development. In doing so, not only help to sell more, if used properly that will tell you what customers really want.
沒有留言:
張貼留言