寫好你的商業文件

很多經理人寫出很爛的商業文件，你不要成為其中之一。

1. 讓你的方案（proposal)成為客戶的最優選擇。一個好的方案，可能會讓你贏得一個新的生意機會。全神貫注在寫好你的商業方案，讓你有最大贏得客戶專案的機會。你應該怎樣寫？
2. 從客戶的關切點來寫你的方案。客戶希望立即知道你的建議方案是什麼，他甚至希望不用讀你的文件就知道你的建議是什麼。他希望能夠立即得到解決方案，做出他的決定。他希望知道你提供的資訊、創意與建議。那麼，你該如何寫呢？
3. 在時間緊迫下寫好你的方案。即使你才華橫溢，有千百個創意，你還是會面臨極為有限的截稿時間。儘管如此，你還是要做好一份清晰而動人的簡報。
4. 寫好摘要說明（Executive Summary)。一段簡明的執行摘要，可以將你的關鍵資訊、預期結果與可能衝擊，清楚地描述完畢。
5. 即使是技術內容，也要簡明易懂。如果你的方案中無可避免的必須包含技術內容，如果不能讓客戶簡明易懂，那麼你的生意就死定了。然而，一個簡明的技術說明，可以點出關鍵要素與價值，不要輕易忽略。
6. 要適合當下的生意氛圍。生意氛圍遠比將文字寫下來還要重要。如果你寫的不搭調，不符合你的客戶的調門，你多半要吃閉門羹了。如果能夠讓客戶感受到你的方案是為他量身訂做的，將為你加分不少。
7. 儘量簡短。無論你是寫郵件或是寫100頁的方案文件，盡可能簡短而不要損失重要的內容。但是，要注意邏輯與客觀資訊/資料，不要空談概念，避免只使用空泛的形容詞。
8. 注意用詞、語彙要正確。不正確的用詞、語彙會讓你顯得不專業，甚至會讓讀者產生誤會。
9. 謹慎發送你的郵件。最後，在遞交郵件前，再仔細想一遍。什麼時機是成熟可以遞交你的方案？如何讓對方收到你的郵件後會有效回應你？你稱呼對方的敬稱合乎禮儀嗎？

Write Your Business Documents

Many managers write lousy business documents and you don't want to be one of them.

1. Let your program (proposal) has become the optimal choice for customers. A good plan may let you win a new business opportunity. Be absorbed in your business plan in writing, let you have the greatest opportunity to win customers project. What should you write?
2. From the customer's point of concern to write your plan. Customers want to know what is your proposal immediately？He even doesn't want to read your document will know what is your suggestion？He hopes to get an immediate solution, make his decision. He wants to know the information, ideas and suggestions provided by you. So, how will you write it?
3. Write your plan in the pressing time. Even if you have thousands of creative, full of wit, you will still face the extremely limited deadline. Nevertheless, you still have to make a clear and moving on.
4. Write a summary note (Executive, Summary). A brief executive summary can clearly describe your key information, expected results, and possible shocks.
5. Even the technical content, should be concise and understandable. If the inevitable must contain technical content of your project, if you can not let the customers easy to understand, then your business is dead. However, a simple technique, can point out the key factors and value, not easy to ignore.
6. To fit the current business environment. Business atmosphere is more important than the text to write down. If you write a tune not meet your customer's tone, you probably want to eat cold-shoulder treatment. If we can let the customer feel your program is tailored for him, will give you a lot of extra points.
7. As brief as possible. Whether you are writing a mail or a 100 pages proposal, as short as possible without loss of important content. However, attention should be paid to the logical and objective information / data. Don’t just talk concept, and avoid using only vague adjectives.
8. Pay attention to the proper use of words and vocabulary. Incorrect words and phrases will make you appear unprofessional and even misunderstand the reader.
9. Carefully send your email. Finally, before submitting messages, carefully think again. What time is ripe can submit your proposal? How to make your mail receivers will effectively respond to you after reading your mail? Dose the honorific appellation you call each receiver is proper or not?