什麼是網絡行銷？

網絡行銷是通過數位網絡（如互聯網和手機無線網絡）銷售產品和/或服務的藝術和科學。

網路行銷的藝術包括尋找合適的網絡行銷組合的策略，吸引你的目標市場，並將實際轉化為銷售。

網路行銷學是研究和分析網路行銷策略的一種研究和分析方法。

網路行銷的類型包括：

• 搜索引擎行銷。包含搜索引擎優化(SEO)和搜索引擎行銷(SEM)。SEO是一種技術，可以讓潛在客戶在搜索引擎頁面上輸入和你提供的商品的相關關鍵字詞時，你的商品可以出現在搜索結果排行在前的作法。SEO是免費的。SEM是付費的搜索行銷作法。通常要支付搜索引擎服務商，例如Google或百度，一筆pay-per-click服務費。Google或百度就會在消費者輸入你所指定的關鍵字時，將你的廣告展示在搜索結果頁面上。SEM服務也會對你刊登的廣告效果提供很好的統計，例如點擊閱讀率(click-through rate)。
• 網絡廣告。網絡上有各種的廣告作法，包含橫幅廣告、插播廣告，等等。各種社交媒體，如臉書，提也供他們自己的廣告平臺。
• 電子郵件行銷。一旦你建立了一個可能會對你的產品或服務感興趣的潜在客戶電子郵件清單，電子郵件行銷是一個非常有效的管道來獲得資訊。你可以隨時發送公司新聞，即將舉行的活動和特殊產品。您可以發送特定於客戶需求的時事通訊和定制產品或服務產品。
• 社交媒體行銷。社交媒體平台，如Facebook、LINE、微信都是網絡行銷的機會。社交媒體是一種對話——它需要積極參與，而不僅僅是為你的產品或服務張貼廣告。
• 手機移動行銷。手機正迅速成為每個人都隨身攜帶的東西，讓簡訊和其他形式的移動廣告成為你潛在客戶的最佳途徑。
• 博客。有一個商務博客是另一種與你的客戶交談的管道，並可以讓他們瞭解你的產品或服務。博客可以用來提供建議和得到有用的回饋。

為何你要做網絡呈現？

網路行銷對各類小型企業越來越重要。過去，實體企業不重視網絡行銷。當你的生意都是做本地市場時，花時間和金錢在網上做行銷是沒有意義的。

現在越來越多的人習慣在互聯網上做搜索，這很重要。所以，所有的企業都應該在他們的行銷組合中包括一些網絡行銷。

除了網上廣告，你的網上聲譽是非常重要的，即使你不通過互聯網進行業務——在新客戶决定光顧你的業務機會之前，他們會檢查線上評論，因此，積極地建立質量和客戶服務的聲譽是非常重要的。

不愉快的客戶更可能離開線上評論，而不是滿意的客戶，因此，擁有强大的聲譽和大量正面的線上評論對當今網絡世界的商業成功至關重要。

讓幻燈片留一些空白

許多人製作幻燈片，會習慣將內容塞滿整張幻燈片。但是，作為演講者，你必須謹慎安排幻燈片中的內容，以便你的聽眾一方面可以跟隨你要說的重點以及可以用心聽你的演說。

不要讓幻燈片的內容變成了要和你在講台上的演說形成了相互競爭的尷尬。你應該讓幻燈片的主題文字引導聽眾認真聽你在說什麼。適當的一張圖片，可以引導聽眾更清晰理解，或是增加了演說的氛圍。

因此，幻燈片上適當的留白是必要的，過多花俏的藝術表現，反而會擾亂你的演說。

Leave some blanks in the slide

Many people make slides and get used to filling the whole slide with content. However, as a speaker, you have to be careful in arranging the content of the slide so that your audience can follow the main points you want to say and listen to your speech intentionally.

Don't let the content of the slide become an embarrassment of competing with your speech on the podium. You should let the theme text of the slide guide the audience to listen carefully to what you are saying. A proper picture can lead the audience to understand more clearly, or increase the atmosphere of the speech.

Therefore, it is necessary to leave a proper blank on the slide. Too much fancy artistic expression will disturb your speech.

讓你的幻燈片容易被記住

當你在幻燈片上列出一堆數字，你的聽眾很難有足夠時間與能力吞進這些數字。他們需要很快瀏覽你的幻燈片，閱讀主題，然後看你的圖片或圖表究竟要告訴他們什麼關鍵涵義。你不要將幻燈片弄得很複雜，讓他們難以很快理解。

你在準備幻燈片的時候，應該先問自己：“我想要聽眾如何記住這些數字？如何解讀這些數字的涵義？”然後，以視覺表現來強調重點。

如果你想要報告未來5年的銷售預測，但是要強調第一季通常是淡季，那麼，就將第一季的的圖表條塊以明亮的顏色表現，而將其他各季的圖表條塊以較淡的顏色表示。如果你有需要聽眾特別關注的要點，可以用有強烈對比的顏色凸顯。

Make your slides easy to remember

When you list a bunch of numbers on a slide, it's hard for your audience to have enough time and ability to swallow them. They need to quickly scan your slides, read the themes, and see what your pictures or charts really mean to them. Don't make slides so complicated that they can't understand them quickly.

When you are preparing a slide, you should first ask yourself, "How do I want the audience to remember these numbers? How to interpret the meaning of these numbers? Then, focus on visual presentation.

If you want to report sales forecasts for the next five years, but emphasize that the first season is usually off season, then use bright colors for the first season and light colors for the other seasons. If you have points that require special attention from the audience, highlight them with strongly contrasting colors.

必須幫助銷售員的幾件事

業務團隊主管經常會抱怨他的銷售員花太多的時間在既有社客戶上，而沒有用力在開發具有高潛力的潛在客戶。你可以問自己幾個問題，以便確實幫助到銷售員：

1. 銷售員是否確實知道什麼是重要的事？你必須和他溝通，讓他知道你的期待。
2. 銷售員是否有足夠的資訊？提供給他相關的資訊，以便讓他能夠成功銷售公司產品。
3. 銷售員是否有充足的銷售能力？訓練銷售員如何挖掘出好的客戶，能夠清楚說明公司產品的好處與利益，以及能夠說服客戶購買。
4. 銷售員是否有被激勵？他必須感受到他的努力是有價值的，包含升級的機會、被肯定、有榮譽感、個人滿意、金錢，或包含以上各項。
5. 銷售員是否有足夠的作業能量？如果不是，可以考慮建立一個協作團隊，讓別人支援他，或是讓他發展其他客戶。
6. 銷售員是否有正確的性格？你必須選用能夠自發的願意接受挑戰、願意學習，以及善於表達的人。

A few things that must be help the salesman

The business team manager often complains that his salesperson spends too much time with established clients and does not work hard to develop potential customers with high potential. You can ask yourself a few questions to really help the salesman:

1. Does the salesman really know what is important? You must communicate with him and let him know what you expect.
2. Does the salesman have enough information? Provide him with relevant information so that he can successfully sell the company's products.
3. Does the salesman have sufficient sales capacity? Training the salesman how to dig out a good customer can clearly explain the benefits and benefits of the company's products, and to convince the customer to buy.
4. Does the salesman be motivated? He has to feel that his efforts are valuable, including the opportunity to upgrade, to be affirmed, to have a sense of honor, to personal satisfaction, to money, or to include all of the above.
5. Does the salesman have enough energy to work? If not, consider setting up a collaborative team to allow others to support him, or to allow him to develop other customers.
6. Does the salesman have the right character? You must choose to voluntarily willing to accept the challenge, willing to learn, and articulate people.

利益銷售的藝術

潛在客戶在購買時，總會問：“這對我有什麼好處？”這就表示，你在挖掘客戶、過濾篩選客戶過程中，要用利益銷售來引起潛在客戶的興趣。

為何利益銷售對你是重要的？

你所開發的每一個潛在客戶，都要以利益銷售來進行。這就是說，你要強調商品或服務帶給客戶的利益，而非只是說商品或服務的特色。

潛在客戶并不在乎你這個月還必須要完成多少銷售額，或是你必須在休假前完成一筆大交易。這些和他的利益是無關的。客戶要知道如果他採購你的商品或服務，他能夠得到哪些利益？

購買的利益

潛在客戶會購買的原因，是因為你銷售的商品或服務能夠帶給他利益。因此他們會以“這對我有什麼利益？”的心態來評估他們的採購。.另一方面，特徵是關於產品的具體事實。他們沒有解釋產品會如何改善你的潛在客戶。

假設你在賣汽車。如果你告訴一個潛在客戶，某一款汽車在5.4秒內從0加速到60公里，這是一個特性。他會很高興知道這個事實，但對說服他在訂單上簽字沒多大用處。

但如果你告訴他汽車的高加速度使他能够安全地融入高速公路，這是一個好處。.

或者說，你的潛在客戶是一個年長的紳士，接近退休年齡，他不關心加速，因為他比較關心汽車的可靠性和他退休後的預算。

他很冷淡，因為雖然他真的想要一輛新車，但他不想在未來幾年內，為汽車付款而擔心。

你可以不斷地談論汽車的特性，或者你可以指出，如果他現在買的話，在退休的時候，可以付清，或是即將付清汽車餘款。

那又怎麼樣？

另一件重要的事情要記住的是，不是每個人都有同樣的需求。他們不平等地看待同樣的事情。“這對我有什麼好處？”也意味著你應該花時間去瞭解潛在客戶確實需要什麼？以及他來自哪裡。然後匹配你選擇的好處來討論這些需求。

The Art of Benefit Sales

Potential customers always ask, "What's the benefit for me?" This means that in the process of tapping and filtering customers, you should use profit sales to arouse the interest of potential customers.

Why is profit selling important to you?

Every potential customer you develop will be sold for profit. That is to say, you should emphasize the benefits of goods or services to customers, not just the characteristics of goods or services.

Potential customers don't care how much sales you have to complete this month, or whether you have to complete a big deal before your vacation. These have nothing to do with his interests. Customers need to know what benefits they can get if they buy your goods or services.

Benefit in Purchase

Potential customers buy because the goods or services you sell can benefit them. So they would say, "What's in my interest?" Mentality to evaluate their purchases. On the other hand, features are specific facts about products. They don't explain how the product will improve your potential customers.

Suppose you're selling cars. If you tell a potential customer that a car accelerates from zero to 60 kilometers in 5.4 seconds, this is a feature. He would be glad to know that, but it would be of little use to persuade him to sign the order.

But if you tell him that the high acceleration of the car enables him to integrate safely into the highway, it's a benefit. .

In other words, your potential customer is an elderly gentleman who is close to retirement age and doesn't care about acceleration, because he cares more about the reliability of the car and his retirement budget.

He was cold because although he really wanted a new car, he didn't want to worry about paying for it in the next few years.

You can keep talking about the car's characteristics, or you can point out that if he buys it now, he can pay it off when he retires, or he is about to pay off the car's balance.

So what?

Another important thing to remember is that not everyone has the same needs. They look at the same thing unequally. "What's good for me?" It also means that you should take time to understand what potential customers really need. And where he came from. Then match the benefits of your choice to discuss these requirements.

掛掉電話前取得約會拜訪的同意

每個銷售員都知道你必須自己做銷售結案，因為潛在客戶是不會為你做的。但你可能沒有意識到，關閉你電話拜訪同樣重要。在一個電話拜訪的情况下，你要做的事在掛掉電話前，雖然不是做銷售結案，而是取得潛在客戶同意你的約會拜訪請求，但同樣的原則一樣適用。

不要試圖立刻做銷售結案

不要在你打電話的時候試圖立即做銷售結案。

這行不通。沒有辦法完全確定潛在客戶，收集有關他的需求的資訊，就可以在一個簡短的電話中提出解決方案。這條規則唯一的例外是當你打電話給一個已經決定購買但尚未採取行動的潛在客戶時。在這種情況下，他可能會邀請你延長電話會談時間，這樣你就可以在一個電話中完成整個銷售週期。然而，這種情況是罕見的，屬於一個橫財銷售的範疇。

在絕大多數的電話拜訪中，你的目標是得到潛在客戶同意與你預約會面的機會。這個約會可能是面對面的，也可能是另一個更長的電話，甚至是網絡視頻會議。在你最初的電話拜訪中，如果你能夠過濾篩選出你的潛在客戶符合你的理想客戶資格，即使他們不會一開始就購買，也能夠.可以减少浪費你的時間（他們的）的機會。

如果你想讓你的潛在客戶在約會拜訪時達成一致，你在整個電話會議上的任務將告訴他未來的會議會以某種作法對他有益。潛在客戶不關心你的銷售金額和你的佣金所得，他們想瞭解可以得到哪些利益。你通常只需要幾分鐘的電話就可以展示給他們看。

所以在電話中要把握每個機會爭取你可以展示他想要獲得利益的機會。

有個好的開場白

結束電話拜訪的第一步是讓潛在客戶保持足够長的電話時間。為此，你的開場白也許是整個電話中最重要的部分。如果你能製作和提供一個很好的開場白，你會吸引你的潛在客戶，並讓他聽你。如果你不馬上讓他感興趣的話，很可能他會找藉口，一旦他意識到你是一個銷售員就會掛斷電話。

問問題

一旦你開始了一個偉大的開端，並激發了你的潛在客戶感興趣，下一步是得到他的許可，提出幾個問題。你可以很容易地把它說成是一種對潛在客戶的好處，比如說：“在我佔用你更多的時間之前，我想確定我的產品適合你。我可以問幾個簡單的問題嗎？”現在你得到了節省時間的好處，所以他更有可能同意。

如何總結？

如果潛在客戶似乎是合格的，在這一點上，你可以開始結束電話拜訪了。再次，重要的是把你即將到來的約會拜訪作為一件有價值的事情。

你可以通過提供免費贈品、免費試用、禮物或服務來公開地做到這一點。如果這不是一個選擇，你需要讓他嘗嘗你的產品帶給他的好處。然而，如果你在電話拜訪中就不斷地談論你的產品，他會失去興趣。這個想法是給他足够的資訊來誘使他，所以他實際上想在你即將到來的約會拜訪上聽到更多的資訊。

Get an appointment before you hang up

Every salesperson knows you have to close the sales case yourself, because potential customers won't do it for you. But you may not realize that shutting down your phone calls is just as important. In the case of a telephone call, what you need to do before you hang up is not to close the sales case, but to get the consent of potential customers to your request for an appointment visit, but the same principle applies.

Don't try to close the sales case immediately

Don't try to close sales immediately when you call.

It won't work. There is no way to fully identify potential customers, collect information about their needs, and propose solutions in a short phone call. The only exception to this rule is when you call a potential customer who has decided to buy but has not yet taken action. In this case, he may invite you to extend the telephone conversation so that you can complete the entire sales cycle in one phone call. However, this situation is rare and belongs to the category of windfall sales.

In the vast majority of telephone visits, your goal is to get potential customers to agree to make an appointment with you. The appointment could be face-to-face, another longer phone call, or even an online video conference. In your initial phone calls, if you can filter out potential customers that meet your ideal customer qualifications, even if they don't buy from the beginning, you can reduce the chance of wasting your time.

If you want your prospective client to agree on a date visit, your task throughout the conference call will tell him that future meetings will benefit him in some way. Potential customers don't care about the amount of sales and commission you get. They want to know what benefits they can get. You can usually show them on the phone in just a few minutes.

So take every opportunity on the phone to show you what he wants to gain.

Have a good opening remark

The first step in ending a call is to keep potential customers on the phone long enough. For this reason, your opening remarks may be the most important part of the whole phone call. If you can make and provide a good opening statement, you will attract your potential customers and let them listen to you. If you don't interest him right away, he'll probably find an excuse. Once he realizes you're a salesman, he'll hang up.

Asking questions

Once you have made a great start and stimulated the interest of your potential customers, the next step is to get his permission to ask a few questions. You can easily describe it as a benefit to potential customers, such as, "Before I take up more of your time, I want to make sure that my product is right for you. May I ask a few simple questions? Now that you have the benefit of saving time, he is more likely to agree.

How to summarize?

If potential customers seem to be qualified, at this point, you can start closing the phone call. Thirdly, it's important to make your upcoming date visit a valuable thing.

You can do this publicly by offering free gifts, free trials, gifts or services. If this is not an option, you need to let him taste the benefits of your product. However, if you keep talking about your product on the phone, he will lose interest. The idea is to give him enough information to entice him, so he actually wants to hear more about your upcoming date visit.

以贏得客戶的心作銷售

客戶如果覺得業務員重視他的話，他就比較有可能會下單購買。未必重視的客戶，比較可能會轉向其他供應商去選購。

因此，你必須用力讓客戶感受到他對你是非常重要的客戶。你可以安排他和你的其他同事，甚至公司的CEO晤談，謝謝他給你們的機會，並且向他請教他的商業。當你建立起和客戶的感情連接，他就會比較願意聽你向他推薦的商品或服務項目，並且更願意向你下單購買。

然而，這有賴于你的誠意。若是他感受你的虛情假意，則你的銷售機會就會大打折扣了。

In order to win the hearts of customers for sales

If a customer feels that the salesman values him, he is more likely to place an order. Customers who do not pay attention to it are more likely to turn to other suppliers for purchase.

Therefore, you have to make the customer feel that he is a very important customer to you. You can arrange for him to meet with other colleagues, even the CEO of your company. Thank you for the opportunity and ask him about his business. When you establish an emotional connection with a customer, he will be more willing to listen to the goods or services you recommend to him, and will be more willing to order from you.

However, it depends on your sincerity. If he feels your hypocrisy, your sales opportunities will be greatly discounted.

做客戶想要的產品

最近用力公司調整產品與業務的資源配置，讓業務參與更多的產品制定與優化的環節，也要求業務更深入瞭解客戶的需求。

是的，我們的目的就是作出客戶想要的產品，而不是閉門造車。

別自以為是

技術導向的公司，很容易規劃出看起來功能齊全的產品，讓工程師關著門寫下數千行的軟體代碼，通常不是什麼困難的事情。問題是，你開發出來的種種功能，有些客戶一時用不了，造成浪費，又捨不得放棄，而遇到客戶新的需求，又疊床架屋的堆積上去，很容易讓系統架構無法承受，或是會變得臃腫不堪。

當然，許多工程師會向你吹噓他採用的是開放式架構，很容易有彈性的擴充新功能，但是他沒有告訴你的是他浪費了多少時間，開發出一堆一時用不了的程式。

知道客戶想要什麼？

這句話說起來容易，但是確實很難，很多客戶自己都不知道需要什麼。（請讀我前文你要瞭解客戶需要什麼，但是不要問客戶細節。你一方面必須要有產業知識，能夠引導客戶挖掘他面臨的真正問題，另外一方面必須有專業能力，要有創意，提供給客戶能夠勝出其同行的優異解決方案。這就需要業務人員與產品製作人員能夠充分結合，建立起一個精誠團結的團隊。

多接觸客戶，邀請客戶參與產品體驗

我們的作法是，還是先製作開發出一些樣品，或是體驗版產品，如網秀金鑰匙珠寶電子商務體驗版, 以免費體驗的形式，讓客戶免費註冊開通珠寶電子商務網站。（如：http://goo.gl/nomGo）目前我們已經收到三十多個珠寶企業申請開通體驗金鑰匙。這些客戶回饋了許多問題或是建議給我們。我們選擇了其中比較重要的意見，放入我們後續產品優化改進的計畫。

什麼是目標行銷？

目標行銷定義：

目標行銷是一個企業對其產品和服務進行定位，找到特定的潜在買家。或者更簡單地說，去找到很可能是你的產品或服務的買主。

目標行銷為什麼重要？

太多的企業不花時間來定義他們的目標行銷，這意味著他們在尋找客戶時浪費時間和金錢。

一小企業主沒有做目標行銷，他們把他們的行銷目標行銷定義為“每個人”，但實際上，理想的購買者有特定的特點、特點和情况，你的產品或服務可以具體地真的特定的客戶需求提供服務。

目標行銷可以讓你用你的市場行銷資訊來表達，並用特定的語言和誘惑來滿足目標客戶的需求。例如，如果你是一個與房地產產經紀人，你可以在當地的報紙上刊登一個服務一百萬人的廣告。有一百萬人可能會看到廣告，但他們中的大多數不需要房地產經紀人，如果他們做了，他們的心態不會在閱讀當地新聞時僱傭房地產經紀人。然而，如果你在當地房地產商協會的時事通訊中登廣告，你的觀眾會更小，但他們都在你的目標市場（房地產經紀人），並對房地產新聞並且比較信任相關資源（因為它是一個房地產通訊）。

目標市场区隔：

你應該針對客戶特點、情况和需求，做出“細分”，找的你的理想買家。三種最常見的分割類型是：

1、基於位置狀態、都市或街道地址的地理分割。

2、關注性別、種族和年齡等特徵的人口細分。

3、關注人格、價值觀、態度、興趣或生活方式有關的心理分類，如積極的運動者或注重綠色生活者。

如何細分市場？

為了將潛在客戶細分為目標市場，你需要回答：

• 你的理想客戶年齡有多大？
• 他/她掙了多少錢？
• 你的產品或服務最適合男性、女性還是兒童？
• 他們是房主嗎？
• 你的目標市場在哪裡？
• 他們住在哪裡？
• 他們是什麼樣的教育程度？
• 他們會如何需要你的產品或服務？

你越瞭解你的理想買家，你的行銷活動和產品資訊將更有效地吸引客戶。沒有清楚地瞭解你的客戶是誰，會導致損失行銷費用。投射太寬鬆，會降低你的資訊的集中度。

你可能會有幾個市場，但你必須明確地向每一個市場推銷。例如，許多群體（即新媽媽、中年母親和有健康問題的婦女）想要减肥。但並非所有人都想以同樣的理由來减肥（為了恢復生產前的體態，或為了看起來性感，或為了改善健康）。

行銷對一個新的母親來說，减肥避免糖尿病，不會產生給她關於恢復她懷孕前體重的意願。

目標行銷對企業的每個方面都是至關重要的

確定你理想市場的最有說服力的理由是它能為你節省行銷時間和金錢。你的行銷資訊越是針對特定的市場，結果就越大。

有一個明確的目標市場對你在研究與規劃你的事業上，必不可少。以下這五個領域的市場研究作法，可以讓你清楚你的目標市場：

簡單的可行性研究。快速評估你的商業理念，有必要熟悉你的目標市場的購買習慣。如果你想把嬰兒用品賣給30歲的男大學生，你的生意一定會失敗。

為了確定你的商業理念是否會起作用，必須確定一個目標市場。

市場調研。展開合適的市場調研，瞭解圍繞你的業務的關鍵領域。理想客戶或目標市場是這些重要領域之一。花時間在你的目標市場上進行初級和中級研究會節省你的時間和金錢。

SWOT分析。SWOT分析是企業面臨的優勢、劣勢、機會和威脅。這包括任何圍繞你的目標市場的重要因素。例如，如果你有一個健康相關的產品，目標是年齡在55到70歲的男性，一旦達到65歲的退休年齡，對你的目標市場的威脅可能是收入水准的下降。

商業計畫。一個好的商業計畫有很多方面，但它主要寫在兩個主要領域——產品和目標市場。不清楚你的目標市場，它的購買習慣，它的行為和它的偏好，將留給你一個脆弱的商業計畫。一個脆弱的商業計畫不會幫助你獲得資金、投資者或關鍵員工。

行銷活動回饋。目標行銷是你為誰寫和設計你所有的行銷資料。沒有得到你的目標市場的資訊，就像你要寫一封信給父親，卻將信寄給了你妹妹。這消息不會被正確傳達，你妹妹最終會感到困惑。你會浪費廣告和尋找不合適的資訊，以錯誤的受眾為目標。

考慮一下你在網站、電視或郵箱裏的直接行銷郵件中所反映的行銷資訊。哪些是你會停下來好好閱讀的，而哪些是會被你忽略的？哪些是你尋求更多資訊甚至購買的？賠率是，你會所回應的行銷資訊是直接符合你的需求的。你要對你的產品和服務做同樣的事情。

What is target marketing?

Target Marketing Definition:

Target marketing is an enterprise positioning its products and services to find specific potential buyers. Or, more simply, find a buyer who is likely to be your product or service.

Why is target marketing important?

Too many businesses don't spend time defining their target marketing, which means they waste time and money looking for customers.

Some entrepreneurs do not do target marketing, they define their target marketing as "everyone", but in fact, the ideal buyer has specific characteristics, characteristics and circumstances, your products or services can specifically and truly specific customer needs to provide services.

Target marketing allows you to express your marketing information and use specific language and temptations to meet the needs of target customers. For example, if you are a real estate agent, you can put an advertisement in a local newspaper that serves one million people. One million people may see advertisements, but most of them don't need real estate brokers. If they do, their mindset won't hire real estate brokers when they read local news. However, if you advertise in the local Real Estate Association newsletter, your audience will be smaller, but they are all in your target market (real estate brokers), and have more trust in real estate news and related resources (because it is a real estate newsletter).

Target market segmentation:

You should make "segmentation" according to the customer's characteristics, circumstances and needs, and find your ideal buyer. The three most common types of segmentation are:

• Geographical segmentation based on location, city or street address.
• Population segmentation that focuses on gender, race and age.
• Focus on personality, values, attitudes, interests or lifestyle-related psychological classification, such as active activists or green life-oriented people.

How to segment the market?

In order to segment potential customers into target markets, you need to answer:

• How old is your ideal customer?
• How much money does he/she make?
• Is your product or service most suitable for men, women or children?
• Are they homeowners?
• Where is your target market?
• Where do they live?
• What level of education do they have?
• How will they need your product or service?

The more you know your ideal buyer, the more effective your marketing activities and product information will attract customers. Failure to clearly understand who your customers are can lead to loss of marketing costs. Projection is too loose, which will reduce the concentration of your information.

You may have several markets, but you must clearly sell to each market. For example, many groups (new mothers, middle-aged mothers and women with health problems) want to lose weight. But not everyone wants to lose weight for the same reason (in order to regain pre-natal posture, or to look sexy, or to improve health).

For a new mother, losing weight and avoiding diabetes won't give her the willingness to regain her pre-pregnancy weight.

Target marketing is crucial to every aspect of the enterprise.

The most convincing reason to identify your ideal market is that it saves you marketing time and money. The more market-specific your marketing information is, the greater the results will be.

Having a clear target market is essential for your research and planning your career. The following five areas of market research can help you understand your target market:

Simple feasibility study. To quickly evaluate your business philosophy, it is necessary to familiarize yourself with the buying habits of your target market. If you want to sell baby products to a 30-year-old male college student, your business will fail.

To determine whether your business philosophy will work, you must identify a target market.

Market research. Conduct appropriate market research to understand key areas around your business. Ideal customers or target markets are one of these important areas. Spending time on primary and intermediate research in your target market will save you time and money.

SWOT analysis. SWOT analysis is the strengths, weaknesses, opportunities and threats faced by enterprises. This includes any important factors surrounding your target market. For example, if you have a health-related product targeting men aged 55 to 70, once you reach the retirement age of 65, the threat to your target market may be a decline in income levels.

Business plan. A good business plan has many aspects, but it is written in two main areas - products and target markets. Not knowing your target market, its buying habits, its behavior and its preferences will leave you with a fragile business plan. A fragile business plan won't help you get money, investors or key employees.

Marketing Activity Feedback. Target marketing is about who you write and design all your marketing materials for. Not getting information about your target market is like writing a letter to your father and sending it to your sister. The news won't be conveyed correctly, and your sister will eventually be confused. You waste advertising and search for inappropriate information, targeting the wrong audience.

Consider the marketing information you reflect in your direct marketing email on a website, TV or email. Which ones do you stop to read, and which ones are ignored by you? What do you seek for more information or even buy? The odds are that the marketing information you will respond to is directly in line with your needs. You have to do the same for your products and services.

如何成為正面思考者？

沒有人否認，正面思考者比較愉快、樂觀，富有創意，而且具有較好的領導力。具有正面思考的銷售員，也比較具有創意，可以成交結案。

知道如何正面思考，與知道妳想要什麼，是一樣重要的。

以下有幾條作法可以幫助妳成為正面思考者的建議：

1. 決定妳想要的目標

許多人有的問題是，她不知道人生的目的，或是在特定狀況下，想要達成的目標。用一點時間，決定妳的人生目的或是工作目標。有清楚的企圖才能產生清楚的結果。模糊的企圖則只會產生模糊的結果。

2. 列出妳要感激的對象的清單

能夠經常對人表示感激，就能夠提升妳的正面思考力。每天想妳要感激的人或事，妳就能夠專注，將不可能的負面情緒轉化為正面，並且成功解決問題。

每天起床，就先想妳今天會想要感激那些人，或做什麼會讓妳覺得有成就，妳就會以正面的心態專注在妳會感激的人與事上。

3. 學習思考5秒鐘

我們經常對重複的事情做重複的回應。如此，雖然可以熟練做好，但是除非妳思考出新的做法，妳不能進步。下次，妳再遇到重複的要求，或新的要求，思考5秒鐘，想想自己是否有可以創新的空間。

4. 拒絕看負面新聞節目與網站

避免看多是負面言論的政論節目與政治網站，多接觸告訴妳人生如何才能成功的人物、節目、網站。如果妳非要知道世界發生了什麼事，先閱讀新聞標題，再選擇對妳有助益，而非聳動新聞。

5. 追蹤自己的改善進度

除非持續追蹤妳的進步進度，無論目標多麼宏大，妳不會真正進步，並且確實達到妳的目標。

如果妳畏懼目標太難達成，妳可以將大目標拆為幾個小目標，並持續追蹤，如此，你比較有信心達成目標。

How to be a positive thinker?

No one denies that positive thinkers are happy, optimistic, creative and have good leadership. Salesmen with positive thinking are also more creative and can settle cases.

Knowing how to think positively is as important as knowing what you want.

Here are some tips to help you become a positive thinker:

1. Decide what you want to achieve

Many people have the problem that she doesn't know the purpose of life, or what she wants to achieve in a particular situation. Take a moment to decide your life or work goals. Clear intentions produce clear results. An ambiguous attempt will produce only vague results.

2. Make a list of the people you are grateful for

Being able to express gratitude to people often can improve your positive thinking. By thinking about the people or things you want to be grateful for every day, you can focus on turning the impossible negative emotions into positive ones and successfully solve problems.

When you get up every day, think about the people you would like to thank today, or what would make you feel successful. You will focus on the people and things you will be grateful for with a positive attitude.

3. Learning to think for 5 seconds

We often reply to repetitive things. So, although you can do it skillfully, you can't make progress unless you think about new ways. Next time you encounter repetitive or new requests, think for five seconds about whether you have room for innovation.

4. Refuse to watch negative news programs and websites

Avoid watching political commentary programs and political websites that are full of negative comments. Get in touch with people, programs and websites that tell you how to succeed in life. If you have to know what's going on in the world, read the headlines first, and then choose what's good for you, not what's causing the news.

5. Track your progress

Unless you keep track of your progress, no matter how ambitious your goals are, you won't really make progress and actually achieve your goals.

If you are afraid that goals are too difficult to achieve, you can break them down into small goals and keep track of them, so that you are more confident of achieving them.