業務團隊主管經常會抱怨他的銷售員花太多的時間在既有社客戶上,而沒有用力在開發具有高潛力的潛在客戶。你可以問自己幾個問題,以便確實幫助到銷售員:
- 銷售員是否確實知道什麼是重要的事?你必須和他溝通,讓他知道你的期待。
- 銷售員是否有足夠的資訊?提供給他相關的資訊,以便讓他能夠成功銷售公司產品。
- 銷售員是否有充足的銷售能力?訓練銷售員如何挖掘出好的客戶,能夠清楚說明公司產品的好處與利益,以及能夠說服客戶購買。
- 銷售員是否有被激勵?他必須感受到他的努力是有價值的,包含升級的機會、被肯定、有榮譽感、個人滿意、金錢,或包含以上各項。
- 銷售員是否有足夠的作業能量?如果不是,可以考慮建立一個協作團隊,讓別人支援他,或是讓他發展其他客戶。
- 銷售員是否有正確的性格?你必須選用能夠自發的願意接受挑戰、願意學習,以及善於表達的人。
A few things that must be help the salesman
The business team manager often complains that his salesperson spends too much time with established clients and does not work hard to develop potential customers with high potential. You can ask yourself a few questions to really help the salesman:
- Does the salesman really know what is important? You must communicate with him and let him know what you expect.
- Does the salesman have enough information? Provide him with relevant information so that he can successfully sell the company's products.
- Does the salesman have sufficient sales capacity? Training the salesman how to dig out a good customer can clearly explain the benefits and benefits of the company's products, and to convince the customer to buy.
- Does the salesman be motivated? He has to feel that his efforts are valuable, including the opportunity to upgrade, to be affirmed, to have a sense of honor, to personal satisfaction, to money, or to include all of the above.
- Does the salesman have enough energy to work? If not, consider setting up a collaborative team to allow others to support him, or to allow him to develop other customers.
- Does the salesman have the right character? You must choose to voluntarily willing to accept the challenge, willing to learn, and articulate people.
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