目標行銷是一個企業對其產品和服務進行定位，找到特定的潜在買家。或者更簡單地說，去找到很可能是你的產品或服務的買主。
目標行銷為什麼重要？
太多的企業不花時間來定義他們的目標行銷，這意味著他們在尋找客戶時浪費時間和金錢。
一小企業主沒有做目標行銷，他們把他們的行銷目標行銷定義為“每個人”，但實際上，理想的購買者有特定的特點、特點和情况，你的產品或服務可以具體地真的特定的客戶需求提供服務。
目標行銷可以讓你用你的市場行銷資訊來表達，並用特定的語言和誘惑來滿足目標客戶的需求。例如，如果你是一個與房地產產經紀人，你可以在當地的報紙上刊登一個服務一百萬人的廣告。有一百萬人可能會看到廣告，但他們中的大多數不需要房地產經紀人，如果他們做了，他們的心態不會在閱讀當地新聞時僱傭房地產經紀人。然而，如果你在當地房地產商協會的時事通訊中登廣告，你的觀眾會更小，但他們都在你的目標市場（房地產經紀人），並對房地產新聞並且比較信任相關資源（因為它是一個房地產通訊）。
目標市场区隔：
你應該針對客戶特點、情况和需求，做出“細分”，找的你的理想買家。三種最常見的分割類型是：
1、基於位置狀態、都市或街道地址的地理分割。
2、關注性別、種族和年齡等特徵的人口細分。
3、關注人格、價值觀、態度、興趣或生活方式有關的心理分類，如積極的運動者或注重綠色生活者。
如何細分市場？
為了將潛在客戶細分為目標市場，你需要回答：
- 你的理想客戶年齡有多大？
- 他/她掙了多少錢？
- 你的產品或服務最適合男性、女性還是兒童？
- 他們是房主嗎？
- 你的目標市場在哪裡？
- 他們住在哪裡？
- 他們是什麼樣的教育程度？
- 他們會如何需要你的產品或服務？
你可能會有幾個市場，但你必須明確地向每一個市場推銷。例如，許多群體（即新媽媽、中年母親和有健康問題的婦女）想要减肥。但並非所有人都想以同樣的理由來减肥（為了恢復生產前的體態，或為了看起來性感，或為了改善健康）。
行銷對一個新的母親來說，减肥避免糖尿病，不會產生給她關於恢復她懷孕前體重的意願。
目標行銷對企業的每個方面都是至關重要的
確定你理想市場的最有說服力的理由是它能為你節省行銷時間和金錢。你的行銷資訊越是針對特定的市場，結果就越大。
有一個明確的目標市場對你在研究與規劃你的事業上，必不可少。以下這五個領域的市場研究作法，可以讓你清楚你的目標市場：
簡單的可行性研究。快速評估你的商業理念，有必要熟悉你的目標市場的購買習慣。如果你想把嬰兒用品賣給30歲的男大學生，你的生意一定會失敗。
為了確定你的商業理念是否會起作用，必須確定一個目標市場。
市場調研。展開合適的市場調研，瞭解圍繞你的業務的關鍵領域。理想客戶或目標市場是這些重要領域之一。花時間在你的目標市場上進行初級和中級研究會節省你的時間和金錢。
SWOT分析。SWOT分析是企業面臨的優勢、劣勢、機會和威脅。這包括任何圍繞你的目標市場的重要因素。例如，如果你有一個健康相關的產品，目標是年齡在55到70歲的男性，一旦達到65歲的退休年齡，對你的目標市場的威脅可能是收入水准的下降。
商業計畫。一個好的商業計畫有很多方面，但它主要寫在兩個主要領域——產品和目標市場。不清楚你的目標市場，它的購買習慣，它的行為和它的偏好，將留給你一個脆弱的商業計畫。一個脆弱的商業計畫不會幫助你獲得資金、投資者或關鍵員工。
行銷活動回饋。目標行銷是你為誰寫和設計你所有的行銷資料。沒有得到你的目標市場的資訊，就像你要寫一封信給父親，卻將信寄給了你妹妹。這消息不會被正確傳達，你妹妹最終會感到困惑。你會浪費廣告和尋找不合適的資訊，以錯誤的受眾為目標。
考慮一下你在網站、電視或郵箱裏的直接行銷郵件中所反映的行銷資訊。哪些是你會停下來好好閱讀的，而哪些是會被你忽略的？哪些是你尋求更多資訊甚至購買的？賠率是，你會所回應的行銷資訊是直接符合你的需求的。你要對你的產品和服務做同樣的事情。
What is target marketing?
What is target marketing?
Target Marketing Definition:
Target marketing is an enterprise positioning its products and services to find specific potential buyers. Or, more simply, find a buyer who is likely to be your product or service.
Why is target marketing important?
Too many businesses don't spend time defining their target marketing, which means they waste time and money looking for customers.
Some entrepreneurs do not do target marketing, they define their target marketing as "everyone", but in fact, the ideal buyer has specific characteristics, characteristics and circumstances, your products or services can specifically and truly specific customer needs to provide services.
Target marketing allows you to express your marketing information and use specific language and temptations to meet the needs of target customers. For example, if you are a real estate agent, you can put an advertisement in a local newspaper that serves one million people. One million people may see advertisements, but most of them don't need real estate brokers. If they do, their mindset won't hire real estate brokers when they read local news. However, if you advertise in the local Real Estate Association newsletter, your audience will be smaller, but they are all in your target market (real estate brokers), and have more trust in real estate news and related resources (because it is a real estate newsletter).
Target market segmentation:
You should make "segmentation" according to the customer's characteristics, circumstances and needs, and find your ideal buyer. The three most common types of segmentation are:
- Geographical segmentation based on location, city or street address.
- Population segmentation that focuses on gender, race and age.
- Focus on personality, values, attitudes, interests or lifestyle-related psychological classification, such as active activists or green life-oriented people.
How to segment the market?
In order to segment potential customers into target markets, you need to answer:
- How old is your ideal customer?
- How much money does he/she make?
- Is your product or service most suitable for men, women or children?
- Are they homeowners?
- Where is your target market?
- Where do they live?
- What level of education do they have?
- How will they need your product or service?
The more you know your ideal buyer, the more effective your marketing activities and product information will attract customers. Failure to clearly understand who your customers are can lead to loss of marketing costs. Projection is too loose, which will reduce the concentration of your information.
You may have several markets, but you must clearly sell to each market. For example, many groups (new mothers, middle-aged mothers and women with health problems) want to lose weight. But not everyone wants to lose weight for the same reason (in order to regain pre-natal posture, or to look sexy, or to improve health).
For a new mother, losing weight and avoiding diabetes won't give her the willingness to regain her pre-pregnancy weight.
Target marketing is crucial to every aspect of the enterprise.
The most convincing reason to identify your ideal market is that it saves you marketing time and money. The more market-specific your marketing information is, the greater the results will be.
Having a clear target market is essential for your research and planning your career. The following five areas of market research can help you understand your target market:
Simple feasibility study. To quickly evaluate your business philosophy, it is necessary to familiarize yourself with the buying habits of your target market. If you want to sell baby products to a 30-year-old male college student, your business will fail.
To determine whether your business philosophy will work, you must identify a target market.
Market research. Conduct appropriate market research to understand key areas around your business. Ideal customers or target markets are one of these important areas. Spending time on primary and intermediate research in your target market will save you time and money.
SWOT analysis. SWOT analysis is the strengths, weaknesses, opportunities and threats faced by enterprises. This includes any important factors surrounding your target market. For example, if you have a health-related product targeting men aged 55 to 70, once you reach the retirement age of 65, the threat to your target market may be a decline in income levels.
Business plan. A good business plan has many aspects, but it is written in two main areas - products and target markets. Not knowing your target market, its buying habits, its behavior and its preferences will leave you with a fragile business plan. A fragile business plan won't help you get money, investors or key employees.
Marketing Activity Feedback. Target marketing is about who you write and design all your marketing materials for. Not getting information about your target market is like writing a letter to your father and sending it to your sister. The news won't be conveyed correctly, and your sister will eventually be confused. You waste advertising and search for inappropriate information, targeting the wrong audience.
Consider the marketing information you reflect in your direct marketing email on a website, TV or email. Which ones do you stop to read, and which ones are ignored by you? What do you seek for more information or even buy? The odds are that the marketing information you will respond to is directly in line with your needs. You have to do the same for your products and services.
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