影響利潤率的因素有很多，零售商的底線也有影響。設定正確的價格是實現利潤的關鍵一步。零售商在做生意賺錢，但弄清楚如何和如何定價產品可能不容易。
在確定哪種零售定價策略可以製定正確的價格之前，我們必須知道與產品相關的成本。
形成產品成本的兩個關鍵要素是貨物成本和經營費用。
貨物的成本包括為產品支付的金額，加上任何運輸或處理費用。經營業務的成本，或運營費用，包括開銷、薪水、行銷和辦公用品。
無論採用何種定價策略，產品的零售價格都應超過獲取貨物的成本加上與經營業務相關的費用。如果零售商繼續銷售低於成本的產品，他們就無法在生意上成功。
零售定價策略
現在我們瞭解我們的產品實際成本，我們應該看看我們的競爭是如何定價他們的產品。零售商也需要檢查他們的分銷管道，研究市場願意支付什麼。
市場有許多種定價策略，每個都是基於特定的一組情况而使用的。
以下是一些比較流行的定價策略：
零售業加成定價策略
對成本的加成成本可以通過預先設定（通常是行業標準）的利潤率或百分比來計算商品的成本。
一定要保持最初的價格足够高，來應付以降價，折扣，以收縮其他預期費用，而仍然能夠獲得令人滿意的利潤。有多種產品的零售商可以在每個產品線上使用不同的加成。
供應商建議零售價格
這是一種常見的策略，用於較小的零售商店，以避免價格戰，而仍然可以保持可觀的利潤。一些供應商會定出最低廣告價格，但也建議零售價格。通過由供應商提供的建議零售價格對產品進行定價，零售商不在定價決策中。使用預置價格的另一個問題是，它不允許零售商在競爭中佔有優勢。
競爭性定價
消費者有很多選擇，一般願意四處逛逛，以獲得最好的價格。零售商考慮有競爭力的定價策略，必須提供卓越的客戶服務，以超越競爭。
低於競爭的定價僅僅意味著定價低於競爭者價格的產品。如果零售商協商最優惠的價格，降低成本，並製定一個行銷策略，專注於提供特惠價格，這種策略效果很好。
信譽定價，或高於競爭的定價，可以考慮當位置，排他性或獨特的客戶服務，可以訂立更高的價格。零售商在沒有任何其他地方可以買到高品質商品的情况下，將產品定價在競爭對手之上的定價策略是相當成功的。
心理定價是指當價格被設定到一定水准時，消費者認為價格是公平的。最常用的方法是使用5，7或9結尾的數位。消費者往往會喜歡99元，而非100元。
多項目定價是指消費者可以用單一價格一次購買數件商品，例如3件100元，而單件的定價是35元，以一次購買3件可以獲得較優惠的價格，而零售商的總銷售額與總利潤也會提高。
第二件打折價，概念與上述定價作法類似，提供給消費者有彈性購買選擇。
搭配銷售定價是指將多件不同商品捆綁在一起，用一個價格一次銷售不同商品的組合。這樣的定價策略，通常用於以客戶熟悉的商品購買，帶動新款商品的銷售。
優惠折扣定價，是零售通路經常使用的定價策略，可以包含優惠券、季節價格，以及其他推銷降價。
賠本銷售，雖然零售商對這些打折商品沒有利潤，但希望消費者在購買商店時會以更高的利潤購買其他產品。
當你為你的零售企業開發出最佳的定價模式時，你要明白，理想的定價策略取決於成本。這也取決於良好的定價實踐。
很難說哪一個定價的組合會比另一個更重要。只要記住，正確的產品價格是消費者願意支付的價格，同時為零售商提供利潤。
Retail Price Strategy for Increasing Profit
There are many factors affecting profit margins, and retailers' bottom line also has an impact. Setting the right price is a key step to achieving profits. Retailers are making money in business, but it may not be easy to figure out how and how to price products.
Before determining which retail pricing strategy can set the right price, we must know the cost associated with the product.
The two key elements of product cost formation are the cost of goods and operating costs.
The cost of the goods includes the amount paid for the product plus any transportation or handling costs. The cost of operating a business, or operating expenses, including expenses, salaries, marketing and office supplies.
Whatever pricing strategy is adopted, the retail price of the product should exceed the cost of acquiring the goods plus the costs associated with the operation of the business. If retailers continue to sell products below cost, they will not be able to succeed in business.
Retail pricing strategy
Now that we understand the actual cost of our products, we should see how our competition prices their products. Retailers also need to check their distribution pipelines to see what the market is willing to pay for.
There are many pricing strategies in the market, each based on a specific set of circumstances.
Here are some popular pricing strategies:
Additional Pricing Strategy in Retail Industry
Additional costs to costs can be calculated by preset (usually industry standards) profit margins or percentages.
We must keep the initial price high enough to cope with price cuts, discounts, and other expected costs, while still achieving satisfactory profits. Retailers with multiple products can use different additions on each product line.
Supplier Recommended Retail Price
This is a common strategy for smaller retail stores to avoid price wars while still maintaining substantial profits. Some suppliers will set the lowest advertising price, but also suggest retail prices. The retailer is not in the pricing decision-making process by pricing the product at the recommended retail price provided by the supplier. Another problem with the use of preset prices is that it does not allow retailers to gain an advantage in competition.
Competitive pricing
Consumers have many choices and are generally willing to go around to get the best price. Retailers consider competitive pricing strategies and must provide excellent customer service to surpass competition.
Pricing less than competition simply means that a product is priced less than the competitor's price. If the retailer negotiates the best price, reduces the cost, and formulates a marketing strategy focusing on offering preferential prices, the strategy works well.
Credit pricing, or higher than competitive pricing, can take into account the position, exclusiveness or unique customer service, can set higher prices. The retailer's pricing strategy is quite successful when no other place can buy high-quality goods.
Psychological pricing means that when the price is set to a certain level, consumers think that the price is fair. The most commonly used method is to use the number at the end of 5, 7 or 9. Consumers tend to prefer 99 yuan to 100 yuan.
Multi-project pricing means that consumers can purchase several items at a single price, such as three pieces of 100 yuan, while the price of a single item is 35 yuan, which can get a better price by buying three pieces at a time, and the total sales and profits of retailers will also increase.
The second discount, similar in concept to the above pricing practices, provides consumers with flexible purchase options.
Collocation pricing refers to the combination of several different goods bundled together and sold at one price at a time. Such pricing strategies are usually used to drive sales of new products by purchasing goods familiar to customers.
Preferential discount pricing is a commonly used pricing strategy in retail outlets, which can include coupons, seasonal prices, and other promotional price reductions.
Loss sales, although retailers have no profit on these discounted goods, but hope that consumers will buy other products with higher profits when they buy stores.
When you develop the best pricing model for your retail business, you need to understand that the ideal pricing strategy depends on cost. It also depends on good pricing practices.
It's hard to say which pricing combination is more important than the other. Just remember that the right price for a product is the price consumers are willing to pay, while providing profits for retailers.
