利基行銷vs.大眾行銷

大眾行銷會消耗你的行銷資金。大眾行銷人員企圖以大把資金創造迷霧來吸引大眾的注意。但是，除非真正有需求的人，其實會產生反應的，微乎其微。

相對的，利基行銷是針對有特定需求的客戶展開的行銷活動，行銷投資比較少，但是效果比較明顯。

基於利基市場的文宣推廣

那麼，你為什麼要在面向全國觀眾的電視媒體上刊登廣告呢？另外一方面，你為什麼要針對全國市場中的的一個較小的社區目標？簡單…它更有效，成本更低，並產生更好的結果。

然而，在你開始為你的行銷努力消耗現金之前，你必須了解你的計劃可能成功，也可能不成功。你必須計畫你的行銷策略。在你的計畫中應該列出的第一件事是了解你的目標市場的類型和規模。

找到您的利基的步驟

通過使用邏輯市場規劃和執行步驟，您將成功地在所選的細分市場中積極影響客戶的福祉。你的努力在經濟上和情感上都會得到豐厚的回報。

首先，它太貴了，通常很難嘗試開發自己的利基市場。最好確定並計畫解决一個現有的利基市場，這個利基市場有很好的潜力使用您獨特的產品或服務。例如，假設您發明了一種很棒的運動飲料，並希望為您的產品開發市場。

1. 評估你自己，確定你最感興趣的生活領域，以及它將如何與你的產品相聯系。
2. 評估您的潜在市場，以確定是否有一個區域可以使用您的服務。做出這一決定的一個簡單方法就是與目標群體中的人們交談。另一個是加入一些有類似興趣的群體，如健康俱樂部、小聯盟支持者、足球俱樂部或賽車活動。
3. 一旦你找到了一個有前途的利基，那麼就决定你是否能接受它的預期收入。

Niche Marketing vs. Mass Marketing

Mass marketing will consume your marketing funds. Mass marketers try to attract public attention by creating a fog of money. However, unless there is a real need for people, in fact, will react to very little.

In contrast, niche marketing is a marketing activity aimed at customers with specific needs, with less investment in marketing, but the effect is more obvious.

Promotion based on Niche Market

So why do you want to advertise in the TV media for the national audience? On the other hand, why are you targeting a smaller community goal in the national market? Simple... It's more efficient, cheaper, and produces better results.

However, before you begin to spend cash on your marketing efforts, you must understand that your plan may or may not succeed. You have to plan your marketing strategy. The first thing you should list in your plan is to understand the type and size of your target market.

The steps to find your Niche

By using logical market planning and execution steps, you will succeed in positively influencing the well-being of your customers in the selected market segments. Your efforts will be rewarded economically and emotionally.

First, it is too expensive to try to develop its niche market. It is best to identify and plan to address an existing niche market that has great potential to use your unique products or services. For example, suppose you invent a great sports drink and want to develop a market for your product.

1. Evaluate yourself, identify the areas of life you are most interested in, and how it will relate to your product.
2. Evaluate your potential market to determine if there is an area where your services can be used. A simple way to make this decision is to talk to people in the target group. Another is to join groups with similar interests, such as health clubs, minor league supporters, football clubs or racing events.
3. Once you find a promising niche, it's up to you to accept its expected income.