讓客戶的選擇簡單些

消費者通常嘴巴說希望有更多的選擇，然而他們的採購行為通常不是那麼一回事。

消費者經常被如洪水一般多的產品資訊以及商品選項淹沒了。消費者經常在過多的商品試用中被搞糊塗了。過多的商品認知體驗，造成他們做出很糟糕的採購決定，不斷的改變心意，最後放棄一切，或是最後對他的決定後悔了。這一切都對你的品牌不好。

你應該讓你的客戶能夠簡化他的採購決策。你可以減少一些暢銷商品的選項。或是，你可以協助他們挑選商品，提供給他們可靠的商品資訊，讓他們可以評估幾樣商品選項。

Make Customer's Choice Simpler

Consumers usually say they want more choices, but their purchasing behavior is usually not the same thing.

Consumers are often flooded with product information and commodity options. Consumers are often confused by too many product trials. Too much commodity cognitive experience leads them to make bad purchasing decisions, constantly changing their minds, finally giving up everything, or finally regretting his decision. All this is not good for your brand.

You should enable your customers to simplify their purchasing decisions. You can cut down on some of the best-selling options. Or, you can help them select goods and provide them with reliable information about the goods so that they can evaluate several commodity options.