立即抓住你的聽眾

一個成功的演說必須要讓聽眾能夠融入。這是你在一開始演說就必須做到的。

你可以在演說一開始，先用個評論、或是提出問題、或是說一個相關的故事、引用某位名人的陳述、或是提出一個可以引起聽眾關注的案例。然後，用一點很短的時間來說明你的演說簡報的目的，以及你將提出的重點內容。

你也必須建立起你的信用。問自己：“我有什麼憑據能夠說服這群聽眾？”，然後強調這一點。或是，安排另外一位權威人士來介紹自己與你將要做的演說。但是，不要在這一步上做的過頭。你的聽眾不會有興趣你的履歷。

最後，向聽眾解釋他們為什麼必須關注你的演說主題，以及你將告訴他們什麼。你要提醒自己：“他們會關切什麼？我能夠提供給他們什麼？”

Grab your audience right away

A successful speech must involve the audience. That's what you have to do at the beginning of your speech.

You can start your speech with a comment, a question, a related story, a quotation from a celebrity, or a case that will attract the attention of the audience. Then, in a short time, explain the purpose of your presentation and the key points you will put forward.

You also have to build up your credit. Ask yourself, "How can I convince this audience?" Then emphasize this point. Or, arrange for another authority to introduce yourself and the speech you are going to make. But don't overdo it. Your audience will not be interested in your resume.

Finally, explain to the audience why they have to pay attention to the theme of your speech and what you will tell them. You have to remind yourself, "What do they care about? What can I offer them?"