其中一個“秘密”是一個常用詞，它是最有說服力的詞之一。
“因為”
“因為”這個詞在多個研究中被證明是極其强大的。對於那些瞭解自己的說服能力在他們的職業生涯中有多麼重要的銷售人員來說，聰明地在他們的談話過程中加入“因為”這個詞實際上會產生驚人的差異。
這篇文章的目的不是深入探討這個勸說詞背後的心理，而是提出一些關於如何在你的日常銷售活動中使用這個詞的快速建議。
做電話拜訪
無論你是打電話還是面對面，你都應該有一個目標。但是當你有一個潛在的目標客戶時時，會發生一件有趣的事情。辦公室裏的某人有一個任務來封锁你接觸到你的潛在目標客戶。
他們通常被稱為“看門人”，他們似乎被僱傭用來阻擋來訪者。。
因此，當一個銷售員上門來或打電話進來，要找問一個決策者時，看門人就開始行動了！
如果在做電話拜訪時，改變說法，將“因為”納入你的開場白，電話拜訪的成功率將急劇增加。下面是一個如何融入“因為”語句的例子。
“你好，我叫王為民。我打電話是想知道誰對你們的電話系統做出决定，因為我有一些資訊想和他分享。”
簡單地包含單詞“因為”，說明了你要接洽決策人的理由，而且你有一個解決方案。有趣的是，研究表明，遵循“因為”的理由甚至不需要有很多意義。只要聽到“因為”這個詞就足够了，達到你的目標。
獲得約會見面
專業人士很忙。許多你將要或正在拜訪的人都在做一個以上的工作，並且幾乎沒有時間去和每個拜訪他們的銷售人員見面。因此，預約會面往往是銷售週期中最艱難的一步。
當一個人被要求安排會議時，主要的想法是“我為什麼要去開會？”如果你是銷售員，不能給某人足够强烈的理由來和你見面，他們是不會和你見面的。如果你想得到與你見面的機會，試著在你的請求中插入“因為”。下面是一個例子：
“客戶先生，我當然理解和欣賞你有多忙，除非我强烈地瞭解我的產品，以及它對你和你的公司有多大的價值，否則我不會要求與你會面。我想和你開一個30分鐘的會議，因為我確信你會對我的產品感興趣。”
銷售結案
做銷售結案，可以歸納為你在銷售週期的每一步做得如何，所以不要指望你可以使用一個神奇的詞在你的銷售結案中，並能够减少在其他步驟所需的工作。記住，銷售沒有秘密，而是一系列需要混合在一起的秘密。
如果你在挖掘客戶、篩選過濾、建立和諧關係、設計解決方案以及準備銷售結案方面做得很好，嘗試加入“因為”進入你的談話中。同樣，不要期望使用“因為”會彌補或取代整個銷售週期的辛勤工作或勤奮的努力，但你可能會意識到你的結案變得更順利，你的結案成功率會增加。
Persuasion Skills of Sales Experts
Persuasion Skills of Sales Experts
Whenever someone tells you that they know the secret of sales, you should listen carefully, but know that there is no secret of success in sales. Successful sales are a climax of hard work, with strong harmony skills, dedicated to improving sales skills and knowing how to close sales. However, when combined with other key success factors, secrets can lead you to success.
One of the most persuasive words is "secret".
"Because"
The word "because" has proved extremely powerful in many studies. For salespeople who know how important their persuasiveness is in their careers, cleverly adding the word "because" to their conversations can actually make an amazing difference.
The purpose of this article is not to delve into the psychology behind this persuasion, but to offer some quick suggestions on how to use it in your daily sales activities.
Call in
Whether you are on the phone or face to face, you should have a goal. But when you have a potential target customer, an interesting thing happens. Someone in the office has a task to block your access to your potential target customers.
They are often referred to as "gatekeepers", and they seem to be employed to block visitors.
So when a salesman comes in or calls in to ask a decision maker, the doorman starts to act!
If you change your opinion and include "because" in your opening statement when making a telephone call, the success rate of the telephone call will increase dramatically. Here is an example of how to incorporate the "because" statement.
“Hello, my name is Wang Weimin. I'm calling to know who made the decision about your phone system, because I have some information to share with him.”
Simply include the word "because" to explain why you need to approach the decision maker, and you have a solution. Interestingly, studies show that there is not even much point in following the "because" argument. Just hearing the word "because" is enough to achieve your goal.
Get an appointment
Professionals are busy. Many of the people you will or are visiting are doing more than one job and have little time to meet with every salesperson who visits them. Therefore, appointment is often the most difficult step in the sales cycle.
When a person is asked to arrange a meeting, the main idea is, "Why should I go to the meeting?" If you're a salesman and you can't give someone a strong reason to meet you, they won't meet you. If you want to meet with you, try inserting "Because" in your request. Here is an example:
“Mr. Customer, of course I understand and appreciate how busy you are. Unless I have a strong understanding of my product and how valuable it is to you and your company, I will not ask to meet you. I'd like to have a 30-minute meeting with you, because I'm sure you'll be interested in my product.”
Closing the sale
To close a sales case, you can sum up how well you are doing at every step of the sales cycle, so don't expect you to use a magic word in your sales closure and reduce the amount of work needed at other steps. Remember, sales have no secrets, but a series of secrets that need to be mixed together.
If you're good at tapping customers, filtering, building harmonious relationships, designing solutions, and preparing for sales closures, try to join "Because" in your conversation. Similarly, don't expect to use "because" to compensate for or replace the hard work or hard work of the entire sales cycle, but you may realize that your closure will be smoother and your success rate will increase.
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