幾個不同而相關的行銷策略

儘管它們聽起來都一樣，但信不信由你，互動、數位和網路行銷都是獨一無二的。但是什麼使它們不同呢？我們經常同時使用它們，這會引起混亂。每一個行銷領域都需要不同產品和不同策略的知識庫。讓我試著一勞永逸地消除混亂。

互動行銷

互動行銷指的是一種鼓勵消費者和行銷活動積極參與的行銷策略。

這個術語通常指的是從單邊客戶互動到雙向對話的快速增長。互動行銷正成為一種趨勢，因為客戶需要更好的線上體驗和改進的互聯網科技。

客戶希望公司知道他們是誰，而不是作為一個人口或只是一個數位。例如，每當客戶登入公司網站時，人們可能希望看到他的名字與產品興趣和通信偏好一起顯示。

互動行銷給客戶提供接收和提供特定業務或產品的最新回饋資訊。當你想到互動行銷時，亞馬遜就是一個很好的例子。亞馬遜被認為是這個市場上最大的開拓者。

該公司收集和保存有關客戶蒐索和購買行為的資訊。

它還記得客戶的名字，提供建議閱讀部分圖書蒐索，基於该客户過去的購物行為提出建議產品，並始終要求客戶對他們購買的物品做出回馈。

數位行銷

數位行銷是一種利用數位平台進行的行銷活動。

數位定義了用於傳遞活動的媒介。數位行銷可以很容易地被認為和解釋為“推”/“拉”行銷科技。如果你不熟悉市場行銷活動，那就是你的廣告宣傳推銷你的服務或產品。傳統的行銷活動包括電視和平面廣告。

“推力”部分可以讓你與消費者接觸，並激發購買你的服務或產品。有很多方法來實現這種推送科技，如即時消息，簡訊，內容行銷，播客，移動行銷和電子郵件。此外，有很多行銷工具，你可以使用如點擊付費，搜尋引擎優化，甚至線上橫幅廣告。

“拉力”科技是在消費者主動通過數位行銷通過線上蒐索找到你的企業時發生的。例如，他們可以使用你的名字在互聯網上進行蒐索。然後客戶通過你的網站建立一個連結，在那裡他們可以很容易地聯系你的公司或者跟蹤你的業務。例如，他們可以在網站上注册簡訊、瀏覽視頻、電子郵件或播客。所以，你在吸引顧客。

網路行銷

網路行銷是一項需要互聯網連接的行銷活動。這種行銷科技可以讓你接觸客戶，進行研究，並通過互聯網銷售你的產品或服務。例如，你可以文宣公司的資訊。商人可以在互聯網上銷售。

然而，如果你有一個網站，你也可以把它做成博客、寫文章或在其他網站上放置橫幅廣告來驅動你的網站流量。

Several different and related marketing strategies

Although they all sound the same, believe it or not, interaction, digital and online marketing are unique. But what makes them different? We often use them at the same time, which can cause confusion. Every marketing area needs a knowledge base of different products and strategies. Let me try to eliminate confusion once and for all.

Interactive Marketing

Interactive marketing refers to a marketing strategy that encourages the active participation of consumers and marketing activities.

The term usually refers to the rapid growth from unilateral customer interaction to two-way dialogue. Interactive marketing is becoming a trend because customers need better online experience and improved Internet technology.

Customers want companies to know who they are, not as a population or just as a number. For example, when a customer logs into a company website, people may want to see his name displayed with product interests and communication preferences.

Interactive marketing provides customers with up-to-date feedback on specific businesses or products. When you think of interactive marketing, Amazon is a good example. Amazon is considered the biggest pioneer in the market.

The company collects and keeps information about customer search and purchase behavior.

It also remembers the customer's name, provides suggestions for reading part of the book search, makes suggestions based on the customer's past shopping behavior, and always asks customers to make feedback on their purchases.

Digital Marketing

Digital marketing is a kind of marketing activity using digital platform.

Digital defines the medium used to deliver activities. Digital marketing can easily be considered and interpreted as "push" / "pull" marketing technology. If you are not familiar with marketing activities, it is your advertising campaign that promotes your services or products. Traditional marketing activities include television and print advertising.

The "push" part allows you to engage with consumers and motivate you to buy your services or products. There are many ways to implement this push technology, such as instant messaging, text messaging, content marketing, podcasting, mobile marketing and e-mail. In addition, there are many marketing tools that you can use, such as pay-per-click, search engine optimization, and even online banner advertising.

Rally technology occurs when consumers take the initiative to find your business online through digital marketing. For example, they can use your name to search on the Internet. Then customers can establish a connection through your website where they can easily contact your company or track your business. For example, they can sign up for Jane on the website. News, browse videos, email or podcasts. So, you're attracting customers.

Network Marketing

Internet marketing is a marketing activity that requires Internet connection. This marketing technology allows you to contact customers, research, and sell your products or services through the Internet. For example, you can publicize company information. Businessmen can sell on the Internet.

However, if you have a website, you can also make it into a blog, write articles or place banner ads on other sites to drive your website traffic.