迎接簡報，先認識你的聽眾

在做簡報前，你應該設法了解你的聽眾的一些個人特質，以便讓你的簡報演說對他們更有意義。

如何做？先問自己以下這幾個問題，然後調整你的簡報演說內容：

1. 他們會喜歡什麼？用一些時間想想你的聽眾。在你的簡報演說中加入一些和他們熟悉的例證，他們就會知道你“抓住”他們了。
2. 他們為什麼要來這裡？他們想要從你的簡報演說中知道什麼？們是自願來參加，或是只是任務性的參與人員？在你的簡報演說中，點明出來。
3. 他們夜裡會驚恐什麼？每個人都有痛點。讓你的聽眾知道你對他們同情，這是為什麼你要來做這場簡報演說的原因。
4. 你如何能夠解決他們面臨的問題？你如何能夠讓他們脫離噩夢，改善生活？讓他們知道你有能力帶來他們希望得到的好處。

Welcome the presentation, get to know your audience first

Before giving a presentation, you should try to understand some of the personal characteristics of your audience so that your presentation will be more meaningful to them.

How to do it? Ask yourself the following questions and then adjust your presentation:

1. What would they like? Take some time to think about your audience. Add some familiar examples to your briefing, and they'll know you've "caught" them.
2. Why are they here? What do they want to know from your presentation? Are you volunteering, or are you just a task participant? In your presentation, point it out.
3. What do they fear at night? Everyone has pain spots. Let your audience know that you sympathize with them. That's why you want to make this presentation.
4. How can you solve the problems they face? How can you get them out of their nightmares and improve their lives? Let them know that you have the ability to bring the benefits they want.