1. 預先通知客戶,給客戶足夠準備時間
向客戶提供足够時間的通知,允許他們對其資訊系統進行調整,並在現有價格上至少執行一個訂單。
2. 避免對客戶做出差別待遇
價格策略必須有完整性,尤其是在價格變動期間。在漲價期間,不要讓某個客戶的價格比其他顧客更優惠。這不代表你不能實施差別價格,但是要在邏輯上說得通,這樣一個不接受價格調整的顧客就可以理解並接受價格調整。
3. 不要讓你的客戶從報價單或發票中發現價格上漲的問題
定價上的任何變動都必須來自公司的財務主管或高職位的人。新的價格表應該通知到所有相關業務部門的人,包含漲價的理由說明。業務員在報價與開發票時,應該確實遵守新的價格表的規定,並且詳細檢查,不要讓客戶發現你的報價有問題。
4. 確保每位客戶服務代表和任何與客戶接觸的人都能充分意識到漲價的策略
當客戶從我方不同部門的人聽到不同的資訊時,會讓客戶混淆。客戶服務中的每個人都需要充分意識到漲價的原因、背後的原因以及物流的實施。他們還應該提供一個常見問題指南,以確保當客戶問他們的漲價,他們能够分享準確的資訊。
5.
相信並支持漲價
為了得到你的價值,你必須相信並支持公司的漲價。雖然這不是一個可以明確傳達給客戶的信息,但公司銷售人員應該有這樣的信心並付諸實現。
6. 以開放的心態聽取客戶的電話質問
漲價的時候,重要的是所有的高層管理人員都願意接聽客戶的電話,或是他應該打電話給主要客戶。對於在前線的銷售人員來說,沒有什麼比看到公司高層人員給銷售部門更有力的支持了。
7.
在漲價之前和之後,監控你個人客戶的銷售模式
重要的是要迅速捕捉由於價格上漲而發生的任何變化。
8. 接受漲價是商業的正常運作
我們已經習慣於降低通貨膨脹對定價的巨大影響。但價格上漲再次變得越來越普遍和可接受的,只要他們深思熟慮,而不是被看作只是新增利潤的一種管道。因為它們是當今企業不可避免的一部分,我們不能讓自己避免應對價格上漲。相反,我們應該尋求策略性地利用它們來新增我們的銷售潜力。
How to raise the price (2)?
Now that you have developed a price increase strategy, let's see what we should actually do:
1. Notify customers beforehand and give them enough time to prepare
Provide customers with sufficient notice to allow them to adjust their information systems and execute at least one order at the current price.
2. Avoid differential treatment of customers
Price strategies must be complete, especially during price fluctuations. Don't let one customer's price be more favorable than others during the price increase. That doesn't mean you can't implement differential pricing, but logically, a customer who doesn't accept price adjustment can understand and accept price adjustment.
3. Don't let your customers find price increases in quotations or invoices
Any change in pricing must come from the company's financial director or high-ranking person. The new price list should be notified to all relevant business departments, including the reasons for the increase. When quoting and invoicing, the salesman should really abide by the new price list, and check in detail, so that the customer does not find your quotation wrong.
4. Ensure that every customer service representative and anyone in contact with the customer are fully aware of the price increase strategy.
Customers are confused when they hear different information from people in different departments. Everyone in customer service needs to be fully aware of the reasons for the price increase, the reasons behind it and the implementation of logistics. They should also provide a FAQ guide to ensure that they can share accurate information when customers ask for their price increases.
5. Believe in and support price increases
In order to get your value, you must believe in and support the company's price increase. Although this is not a clear message to customers, company salespeople should have such confidence and put it into practice.
6. Listen to customers' telephone questions with an open mind
When the price rises, it is important that all senior managers are willing to answer customers' calls, or that they should call their main customers. For the front-line salesmen, there is nothing more powerful than seeing the senior staff of the company give support to the sales department.
7. Monitor your personal customer's sales patterns before and after price increases
It is important to quickly capture any changes due to rising prices.
8. Acceptance of price increases is the normal operation of business
We have become accustomed to reducing the enormous impact of inflation on pricing. But price increases are becoming more and more common and acceptable once again, as long as they are considered carefully, rather than being seen as just a conduit for new profits. Because they are an inevitable part of today's businesses, we can't let ourselves avoid dealing with price increases. Instead, we should seek to use them strategically to increase our sales potential.
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