一個公司只要盈利就存在，只有以合適的價格提供高品質的產品或服務，才能做到這一點。這意味著，任何關於提高價格的談話的關鍵都是強調這樣的新增將確保產品品質。
當你開始準備漲價策略時，問問自己以下問題：
1. 當你向顧客銷售時，顧客是否可以接受了你的產品/服務而也有能力提高了他們的商品/服務新價格增長率？
如果是這樣的話，你可以指出，你的客戶將獲得更多的錢，有能力提高他們的商品/服務的價格百分比。
2. 有多少百分比的客戶採用你的產品/服務？
如果百分比很小，告訴他們新增的數量只是他們總業務的一小部分。如果這個百分比是很大的，那麼你可以強調，漲價是必要的，以保持產品品質水準，是他們提供客戶服務所必需的。
3. 有客戶遇到從其他其他供應商也漲價了嗎？
如果是這樣，嘗試找出什麼其他供應商漲價了多少？如果你的業績受到了競爭而減少，那麼你可以指出你的漲價幅度比其他供應商的要小。
如果你的漲價服務確實比較高，你可以解釋你的商品/服務的價值，或者你不會感到驚訝地看到其他供應商採取另一輪的價格上漲。
4. 客戶如何看待你在銷售的的產品/服務？
如果你有一個高品質的聲譽和記錄，那麼你可以強調，漲價是經過仔細考慮的，而這是確保品質所必要的措施。
如果你有一個參差不齊的記錄與客戶，那麼你應該強調如何提高價格將允許你開始解決一些問題，讓你提高整體品質的服務。當然，你必須確保所有你的承諾與重要的跟進工作。
5. 如何應付客戶質問你的漲價內容？
準備好展示你所承受的新增成本，以及其他公司如何經歷同樣的成本增長。（例如，石油成本成長的迫使任何在石油生產或運輸中使用石油原料的公司極有可能提高價格。）
當在討論漲價時，一定要給客戶同理心，但仍然堅定你說什麼。
如果顧客感覺到你的猶豫，他們可能會試圖會誘使你做價格的讓步。
同時，準備好分享的步驟，你的公司已經在試圖避免價格上漲了。這可以包括你已經削減成本的方法，或者漲價是保持客戶期望的品質和服務的唯一途徑。最後一點要強調的是滯後的漲價和前一天之間的時間。在這個特定的時間段內提供有關通貨膨脹率的資訊，也有助於解決這個問題。
6. 顧客為什麼要買你的呢？
知道客戶要買你的商品/服務的理由，可以支援你的漲價。你也應該準備好至少兩個採用你的產品/服務的關鍵客戶。
在宣佈漲價之前，要確保所有關於客戶的戰略資訊都是最新的（這是一個好的客戶關係管理（CRM）系統能真正發揮作用的地方）。
7. 有多少業務會因為漲價而受到損失？
我們有的時候會認為如果我們提高價格，就會失去顧客。但是，這種情況很少發生。想想，客戶要轉移到其他供應上，需要想通過哪些步驟？許多客戶會發現這些工作是不值得的。因此，你的漲價要面臨的風險有可能比想像的少。
How to raise the price (1)?
How to raise the price (1)?
When implementing B-B business price increases, remember that our customers may have to have the same discussions with their own customers.
As long as a company is profitable, it can only achieve this by providing high-quality products or services at the right price. This means that the key to any talk about raising prices is to emphasize that such additions will ensure product quality.
Ask yourself the following questions when you begin to prepare for a price increase strategy:
1. When you sell to customers, can customers accept your products/services and be able to increase the new price growth rate of their goods/services?
If so, you can point out that your customers will get more money and have the ability to increase the price percentage of their goods/services.
2. What percentage of customers adopt your product/service?
If the percentage is small, tell them that the number of new additions is only a small part of their total business. If this percentage is very large, then you can emphasize that price increases are necessary to maintain the quality level of products, which is necessary for them to provide customer service.
3. Has a customer encountered a price increase from other suppliers?
If so, try to find out what other suppliers have increased their prices? If your performance is reduced by competition, you can point out that your price increase is smaller than that of other suppliers.
If your price increase service is really high, you can explain the value of your goods/services, or you won't be surprised to see other suppliers take another round of price increases.
4. What do customers think of the products / services you sell?
If you have a high-quality reputation and record, then you can emphasize that price increases are carefully considered, and this is the necessary measure to ensure quality.
If you have an uneven record with customers, then you should emphasize how price increases will allow you to start solving some problems and improve your overall quality of service. Of course, you must ensure that all your commitments and important follow-up work.
5. How to deal with the customer's question about your price increase?
Be prepared to show you how you're incurring new costs and how other companies are experiencing the same cost growth. (For example, rising oil costs are forcing any company that uses oil raw materials in oil production or transportation to raise prices.)
When discussing price increases, be empathetic to customers, but still firm what you say.
If customers feel your hesitation, they may try to tempt you to make price concessions.
Meanwhile, be prepared to share the steps that your company is already trying to avoid rising prices. This can include ways that you have cut costs, or price increases are the only way to maintain the quality and service that customers expect. The last point to emphasize is the lagging price increase and the time between the day before. Providing information about inflation during this particular period of time can also help to solve this problem.
6. Why do customers want to buy you?
Knowing why customers want to buy your goods/services can support your price increase. You should also be prepared for at least two key customers to adopt your product/service.
Before announcing price increases, make sure that all strategic information about customers is up-to-date (this is where a good customer relationship management (CRM) system really works).
7. How many businesses will suffer losses as a result of price increases?
Sometimes we think that if we raise prices, we will lose customers. However, this rarely happens. Think about the steps that customers need to take to move to other supplies. Many customers will find these jobs unworthy. As a result, you may face fewer risks than you think.
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