學習如何銷售？- 基礎篇

銷售是門藝術。但是不像許多其他藝術需要天賦，銷售是多數人可以學習會的。但是這不代表每個人都可以成為好的業務員。

許多人一開始學習銷售就一下子去學習如何做銷售結案（close deal）的技巧，而非學習一些銷售基礎技巧。

認識“客戶第一”

銷售員選擇銷售為工作，你被期待要銷售一些東西。無論你是銷售可觸摸的商品或是一項服務，妳都要銷售給一名客戶。

你必須認識銷售利益的基本但是強大的規則，是你的客戶是最主要的優先次序。

即使你必須滿足你的僱主和你的業務經理的期待，千萬不要弱化對你的客戶的關注。如果你能夠在日常工作中，隨時思考如何改進對客戶的服務，你的銷售工作就愈來愈能夠得到成功。

銷售是數字遊戲

銷售活動的展開是成功的關鍵。通常，和更多的客戶洽談，就更能夠發現有人預備購買你要銷售的。當菜鳥銷售員開始他的職業時，她會摸不著邊際，他的業務主管必須將期待說明的更清楚些。

銷售新手應該關注與不僅是安排他們的銷售拜訪活動，而且要從這些銷售活動中學習到一些心得。

每天打100個電話，如果你的電話術技巧不好，就幾乎都會無效。但是，如果你能夠改善電話術技巧，你就可以愈來愈改善你的成果。

安排時間接受銷售訓練

銷售員和運動員的性質是很類似的。

運動員在沒有比賽的時間，就都是安排參加訓練與學習活動。銷售員也是如此，在沒有拜訪客戶的時間，唯一必要的活動，就是安排參加訓練與學習活動。

運動員還有運動季節，例如棒球季、籃球季，在非秋季的時間，讓自己也休假幾天，可能會對球季來臨時，可以表現的更好。但是，業務員沒有季節區分，除了周六和週日。他必須安排每天都出門去拜訪客戶。

銷售的機會來自任何地方、任何時間。如果你偷懶，沒有訓練學習好，你可能就不能掌握好瞬間即逝的銷售機會。你必須安排自己參加幾天或是幾周的訓練活動。甚至是在日常的工作時間，分配15分鐘來檢討自己的業務技巧，例如，向旁邊的資深業務員請教。

向資深人員請教

對於菜鳥銷售員來說，最有效也最快速成長的做法，是想資深人員請教學習他們的成功銷售模式，複製到你自己的銷售活動中。這個道理很簡單：如果你運用別人曾經成功的作法，妳成功的機會也會增加。

許多人也許會質疑如果成功是如此簡單可以如成功的人做到，那麼每個人都可以成功了。事實是，成功的人願意做許多人不願意做的事。他們承諾去做困難、無聊、具有挑戰、困難、無趣的工作，讓它們成功。

當你展開你的新工作時，你要發覺誰是公司里的頂尖業務員，安排時間向他請教。例如，邀請他共同進餐。在午餐時，向他請教是哪些作法讓他能夠成功，並且問他是否願意在日常的工作時間內成為你的導師？多數成功的業務員雖然相當忙，但是他們也是很樂意幫助別人能夠成功。

有一名導師願意指點出你的優點和弱點，可能是你也可以成功的最大秘密。

Learn how to sell? - Basic articles

Sales is an art. But unlike many other arts that require talent, sales is something most people can learn. But that doesn't mean everyone can be a good salesman.

Many people start by learning how to close sales rather than basic sales skills.

Understanding "Customer First"

Salesmen choose sales as their job, and you are expected to sell something. Whether you sell a touchable product or a service, you sell it to a customer.

You have to understand the basic but powerful rules of sales interests, and your customers are the primary priorities.

Even if you have to meet the expectations of your employer and your business manager, don't weaken your focus on your customers. If you can think about how to improve your customer service in your daily work, your sales work will be more and more successful.

Sales is a digital game

Sales activities are the key to success. Usually, negotiating with more customers will make it easier to find someone ready to buy what you want to sell. When a rookie salesperson starts his career, she can't touch the margin. His business manager must make expectations clearer.

Sales novices should pay attention to and not only arrange their sales visits, but also learn from these sales activities.

Make 100 calls a day, and if you don't have good telephone skills, it's almost invalid. But if you can improve your telephone skills, you can improve your results more and more.

Schedule time for sales training

Salesmen and athletes are very similar in nature.

In the absence of competition time, athletes are arranged to participate in training and learning activities. The same is true of salesmen. In the absence of time to visit customers, the only necessary activity is to arrange to participate in training and learning activities.

Athletes also have sports season, such as baseball season, basketball season, in non-autumn time, let themselves take a few days off, may come to the season, can perform better. However, there is no seasonal distinction between salesmen except Saturdays and Sundays. He had to arrange to go out every day to visit customers.

Sales opportunities come from anywhere, anytime. If you are lazy and don't train and study well, you may not be able to grasp the fleeting sales opportunities. You have to schedule yourself for a few days or weeks of training. Even in the daily working hours, allocate 15 minutes to review their business skills, such as Consulting Senior salesmen nearby.

Consult senior staff

For rookie salesmen, the most effective and fast growing way is to ask senior staff to learn their successful sales model and copy it into your own sales activities. The truth is simple: if you use what others have done successfully, your chances of success will increase.

Many people may question whether everyone can succeed if success is so simple as that of successful people. The fact is that successful people are willing to do things that many people don't want to do. They promise to do difficult, boring, challenging, difficult and boring jobs to make them successful.

When you start your new job, you need to find out who is the top salesman in the company and arrange time to consult him. For example, invite him to dinner together. At lunch, ask him what he can do to make him successful, and ask him if he would like to be your mentor during his daily working hours. Most successful salesmen are busy, but they are also willing to help others succeed.

Having a mentor who is willing to point out your strengths and weaknesses may be the biggest secret of your success.