不要惹惱客戶

每個人都知道應該要讓客戶高興。但是，還是有太多的公司會惹惱客戶，弄得客戶提起上訴，集體抗議，以及用社交媒體進行攻擊。

以下有幾個方式可以避免客戶惱怒激動：

1. 不要擠壓客戶。通常愈能夠讓公司獲利的客戶愈有理由表達他們的不滿意。你應該確保所有你的客戶感受到他們支付能夠得到等值的價值。
2. 拿掉不必要的規矩。去除掉那些你不希望客戶犯錯的規矩，例如，從提款機中收取額外交易手續費。這些額外的規矩會讓客戶感覺你在佔便宜。
3. 建立滿意度，而非靠合約來約束。如果你的客戶老是因合約來纏繞你，事情就不對勁了。你應該讓客戶相信你的價值主張，而不會去詆譭它。

Don't annoy customers

Everyone knows that customers should be happy. However, there are still too many companies that will make customers enthusiastic, make customers appeal, protest collectively, and use social media to attack.

There are several ways to avoid customer irritation:

1. Don't squeeze customers. The more profitable customers are, the more reason they have to express their dissatisfaction. You should make sure that all your customers feel that they can get the equivalent value of their payments.
2. Remove unnecessary rules. Remove rules that you don't want customers to make mistakes, such as charging extra transaction fees from ATMs. These extra rules will make customers feel like you're taking advantage.
3. Establish satisfaction rather than contract constraints. If your client is always entangling you with contracts, things will go wrong. You should convince your customers of your value proposition, rather than denigrate it.