如何改進你的銷售技巧？

人生總是成長或是衰敗；在銷售員領域，你或者是進步著或者是落後著。無論你今天過得如何，如果你不持續改進，明天你就會發現你的銷售能力在退步中。

雖然這些差距在短時間內不容易被察覺，但是無論是正面或是負面，它們終究會很快地顯露出來。

 1  如何改進銷售技巧？

有的時候，無論要改進什麼，最佳的方式，是確認好自己的心態。如此，會讓你潛伏的挑戰顯露出來，讓你可以作迅速而有效，可以長期伴有的改進。對於銷售高手來說，能夠日日努力改進，即使是每天進步1%，也會發生宏大的差別。

想象如果一艘船只是偏航了一度，航行了1 ~ 2里，這個差距還容易糾正回來。但是1 ~ 2天后，這船到達的地方就和原來的計劃目的地有非常大的差別。

 2  如何提高你的訂單利潤？

利潤是銷售之王。你能夠在你的訂單上獲得更多利潤，你就能夠讓你的荷包有更多鈔票，並且更能夠保障你的職位安全。

但是，增加利潤要從增加價值做起。只有客戶感受到價值，才有機會提高利潤。

 3  發現客戶的痛點

人們或者是為了增加歡愉，或者是為了避免痛苦，而會購買，而通常也會希望兩個目的都能夠達成。如果你的產品或服務不能刺激到客戶的“歡愉點”，你有必要找出他的“痛苦點”，愈多愈好。

一旦你發現了，你就要展示你的產品或服務如何可以解除他的痛苦。

 4  學習如何銷售？

不是每個人生來就具備銷售高手的能力。銷售高手多半是被長年累月的訓練與塑造出來的。

對於新入門者，你學習一些基本銷售能力的基礎，可以奠定你未來的成功。

 5  銷售週期的七步驟

銷售界前輩經由多年的經驗，整理出銷售動作發展的週期模式。學習并熟悉運用這樣的銷售發展週期中的模式，將每個步驟中的重點與正確做法熟練，將會讓你可以勝任銷售工作，並且不會緊張。

這七個步驟是：

 5.1     發現潛在客戶

 5.2     約拜訪時間

 5.3     評估潛在客戶發展價值

 5.4     做簡報

 5.5     提出方案建議

 5.6     成交結案

 5.7     請求推薦其他潛在客戶

每位銷售高手在處理應付這七個銷售步驟的強弱能力都會有些不同，有人善於開放潛在客戶，有人善於做簡報與提出建議方案，卻弱于結案。

 6  銷售訓練

學習在短時間內了解某些事的很好的方法。為了能夠讓你的銷售技能長期得到進步，你應該持續地做訓練。無論你是參加老闆安排的訓練課程，或是參加論壇、講座，用互聯網、閱讀書籍、視頻課程，或是安排了指導導師，都可以，要經常學習。

雖然偶爾不能保持訓練學習，不會傷害你很多，但是想象一下一位運動員說我已經學習夠了，不再需要做訓練，結果會如何？一位銷售高手就如同運動員，不能停止他過去建立的成功模式，功虧一簣。

How to improve your sales skills?

Life is always growing or declining; in the field of salesmen, you are either progressing or lagging behind. No matter how you are today, if you don't continue to improve, tomorrow you will find that your sales ability is in decline.

Although these gaps are not easy to detect in a short time, they will emerge quickly, whether positive or negative.

1. How to improve sales skills?

Sometimes, no matter what to improve, the best way is to confirm your mentality. This will expose your latent challenges and allow you to make quick and effective improvements that can be accompanied by long-term improvements. For sales experts, they can improve every day, even if they make 1% progress every day, there will be a big difference.

Imagine that if a ship had only yawned once and sailed a mile or two, the gap could easily be corrected. But after 1 to 2 days, the ship arrived at a very different place from the original planned destination.

2. How to improve your order profit?

Profit is the king of sales. You can make more profit on your order, you can make more money in your wallet, and you can better protect your job security.

However, increasing profits should start with increasing value. Only when customers feel value can they have the opportunity to improve their profits.

3. Discover the Pain Points of Customers

People buy to increase happiness or to avoid pain, and usually hope that both ends can be achieved. If your product or service does not stimulate the customer's "pleasure point", you need to find out his "pain point", the more the better.

Once you find out, you need to show how your product or service can relieve his pain.

4. Learn how to sell?

Not everyone is born with the ability to sell well. Sales experts are mostly trained and shaped over the years.

For new entrants, you can lay the foundation for your future success by learning some basic sales skills.

5. Seven Steps of Sales Cycle

Through years of experience, the predecessors in the sales field have sorted out the cycle model of sales action development. Learning and familiarizing yourself with the model in the sales development cycle and skilled in the key points and correct practices in each step will enable you to be competent in the sales work and not nervous.

These seven steps are:

5.1 Discovering Potential Customers

5.2 Around Visit Time

5.3 Evaluating the Development Value of Potential Customers

5.4 Briefing

5.5 Proposals

5.6 Settlement

5.7 Request Recommendation of Other Potential Customers

Every salesman's ability to deal with these seven sales steps will be somewhat different. Some are good at opening up potential customers, others are good at briefing and proposing solutions, but weak in closing cases.

6. Sales Training

Learn a good way to learn something in a short time. In order to make long-term progress in your sales skills, you should continue to train. Whether you attend training courses arranged by your boss, or attend forums, lectures, use the Internet, read books, videos, or arrange tutors, you can always learn.

Although occasionally you can't keep training and learning, it won't hurt you a lot, but imagine an athlete saying that I've learned enough and no longer need to do training. What's the result? A good salesman is like an athlete. He can't stop the successful model he built in the past.