如何定義品牌標識？

與產品、服務、公司或個人相關的所有組件都是“品牌標識”。這些項目中的一些是名稱、標誌、色調、標語、字體和形狀，它們能產生吸引力。品牌形象是品牌形象的一個獨立範疇。

品牌標識是消費者從產品、人或事物中得到的資訊。品牌標識將連接產品識別。例如，在台灣問街頭行人，大家都認知7-11是連鎖便利超商的代稱，儘管台灣還有Family Mark等其他連鎖便利超商品牌。

品牌標識應該是受眾所接受的一致資訊。如果身份的一部分是特定的陰影，顏色的一致性在維護產品標識中是必不可少的。身份必須匹配投影到公眾的影像。

品牌識別的目的

設定指導方針和一致性。無論產品是個人、形象還是項目，一致性展示、產品領導、行銷、支持和運作。認同的一致性體現了圍繞產品的企業文化。

品牌建設中的關鍵環節

品牌的本質是明確提供的東西，無論是產品、服務還是人。形象和一致性在品牌塑造中起著巨大的作用。品牌是一個大計畫。它描述了產品或個人的預期結果。

產品或個人的聲譽對品牌成果至關重要。正如許多“名人”所看到的，他們的品牌起步很好，但是產品“名人”不能保持為成功而描繪的形象。對於“名人”來說，當他們無法維持品牌推廣的標準時，藝員往往只是短暫的。

當涉及到一個物理項目或服務，質量往往是品牌科技引用。如果質量下降，品牌造成虛假的形象和聲譽下降。

重建與修復

另一項定期規劃的項目是“聲譽重建”。當產品、服務或個人形象因有缺陷的產品、質量差或魯莽行為而受損時，聲譽管理公司可予以重建和修復。修理並不總是明智的，通常建議重新品牌化。

今天的快節奏，形象塑造和品牌使用視頻的快速和即時的視覺工具。影像修復通常以同樣的管道實現，即短暫、快速、僅持續幾秒鐘的視頻，從而留下預期結果的圖片影像。建立和建立一個品牌比修復和更換受損的品牌或形象簡單。建立乾淨、清晰、清晰的品牌，以顯示和投射所需的資訊不必複雜，而必須簡潔和一致。

涉及品牌的常見錯誤

當涉及到品牌時，公司犯錯誤會削弱品牌建設的效果並不罕見。

一些常見的錯誤包括：

• 不一致。在創建品牌時，消息傳遞的一致性是關鍵，但是公司經常會很好地為某些組件打上品牌，同時忘記其他組件，如電話消息、網站、名片等。
• 缺乏內部培訓。你會驚訝於推出一個新品牌的公司數量，但不能培訓他們的員工並讓他們上船。你的員工是你的步行看板，他們不僅要理解品牌，還要理解品牌的含義，這樣他們才能有力地反映你想分享的資訊。
• 缺乏更新行銷資料。不要忘記重繪行銷資料，確保所有的資料都在留言中，扔掉舊的，這樣你的品牌就處於前沿和中心。您不必重做所有的行銷資料，但是創建共亯覈心服務和產品的更新資料是至關重要。

How to define brand identity?

All components related to products, services, companies or individuals are "brand logos". Some of these items are names, logos, tones, slogans, fonts and shapes, which are attractive. Brand image is an independent category of brand image.

Brand logo is the information consumers get from products, people or things. Brand logo will connect product identification. For example, when asked about street pedestrians in Taiwan, everyone knows that 7-11 is the proxy of chain convenience supermarket, although there are other chain convenience supermarket brands such as Family Mark in Taiwan.

Brand logo should be consistent information accepted by the audience. If part of identity is a specific shadow, color consistency is essential in maintaining product logo. Identity must match the image projected to the public.

The Purpose of Brand Recognition

Set guidelines and consistency. Whether the product is an individual, image or project, consistency display, product leadership, marketing, support and operation. Consistency of identity reflects the corporate culture around the product.

Key Links in Brand Building

The essence of a brand is what it clearly provides, whether products, services or people. Image and consistency play an important role in brand building. A brand is a big plan. It describes the expected results of a product or an individual.

Product or personal reputation is critical to brand outcomes. As many "celebrities" see, their brands start well, but "celebrities" cannot maintain the image depicted for success. For "celebrities", when they cannot maintain the standard of brand promotion, celebrities tend to be short-lived.

When it comes to a physical project or service, quality is often cited by brand technology. If quality drops, the brand creates a false image and reputation.

Reconstruction and Repair

Another regularly planned project is "Reputation Rebuilding". Reputation management companies can rebuild and repair products, services or personal images damaged by defective products, poor quality or reckless behavior. Repair is not always wise and it is usually recommended to rebrand.

Today's fast-paced, image-building and branding use video's fast and instant visual tools. Image restoration is usually done in the same way, that is, short, fast, lasting only a few seconds of video, leaving pictures of expected results. Building and building a brand is simpler than restoring and replacing a damaged brand or image. Building a clean, clear and clear brand, The information needed for display and projection need not be complex, but must be concise and consistent.

Common mistakes involving brands

When it comes to brands, it is not uncommon for companies to make mistakes that will weaken the effectiveness of brand building.

Some common mistakes include:

• Inconsistency. When creating a brand, consistency in messaging is the key, but companies often brand some components well, while forgetting other components, such as phone messages, websites, business cards, etc.
• Lack of in-house training. You'll be surprised at the number of companies launching a new brand, but you can't train their employees and get them on board. Your employees are your walking billboards. They not only need to understand the brand, but also the meaning of the brand, so that they can effectively reflect the information you want to share.
• Lack of updated marketing data. Don't forget to refresh marketing data, make sure that all data is in the message, throw out the old, so your brand is in the forefront and center. You don't have to redo all marketing data, but it's crucial to create updated data that shares core services and products.