行銷中品牌的重要性

圍繞品牌有很多困惑，有多種定義，那麼什麼是品牌化？幾十年前，品牌定義為名稱、口號、標誌、符號或設計，或者這些元素的組合，這些元素標識公司的產品或服務。品牌被識別的元素，區分貨物和服務的競爭。

今天的品牌有點複雜，但在當今的市場行銷中更為重要。

當消費者聽到或想到你的公司名稱、服務或產品時，他們就有了這種感覺。也就是說，“品牌”是一個移動的目標，並隨著消費者的行為而演變，我認為它是你作為一個公司向消費者所代表的人的心理畫面，它受到周圍元素、詞語和創造力的影響。

品牌應該做什麼？

品牌不僅僅是讓你的目標市場在競爭中選擇你，而是讓你的前景看到你是他們解决問題或需求的唯一提供者。

一個好品牌要達到的目標包括：

• 清楚地傳遞資訊
• 確認你的可信度
• 把你的目標前景與你的產品和服務聯系起來。
• 激勵買方購買
• 創建用戶忠誠度

品牌和理解你的客戶

要想在品牌上取得成功，你必須瞭解你的客戶和潛在客戶的需求。

這是通過在每一個公共接觸點通過你的公司綜合你的品牌戰略來實現的。把品牌看作是你作為一個公司或組織和你所提供的東西的表達。聽起來很難？想想看，如果一個品牌能够說話，它會說：

• 我是一名 ________________。
• 我是因為________________而存在。
• 如果你提到我是誰，以及我為何存在，你可能會喜歡我，你可能會向我購買，你可以告訴別人關於我。

隨著消費者開始認同你，你的品牌將生活在客戶、客戶和潛在客戶的心中。這是他們的經驗和看法的綜合，其中一些是你能影響的，有些是你不能影響的。

品牌的重要性

一個强大的品牌是無價的，因為客戶爭奪戰日益加劇。花時間投資於研究、定義和建立你的品牌是很重要的。畢竟，你的品牌是對你的消費者承諾的來源。

你的品牌是你行銷溝通中的一個基礎部分，你不希望沒有。品牌是戰略性的，行銷是戰術性的，你在消費者面前使用你的品牌。這就是為什麼它在一個企業或組織中佔有很大的重要性。

品牌有助於瞭解企業目標的目的。它使你能够將行銷計畫與這些目標相結合，並完成總體戰畧。

品牌的有效性不僅僅是在購買之前發生，而是它給消費者的體驗的品牌生命。

產品或服務是否符合預期？質量和承諾一樣好還是更好？服務體驗如何？如果你能得到這些問題的正面答案，你就創造了一個忠誠的客戶。

品牌不僅創造忠誠的顧客，而且創造忠誠的員工。品牌給了他們一些值得信任的東西，一些東西可以支持。它幫助他們理解組織或商業的目的。

評估品牌的基本檢查表

品牌可能令人困惑，所以你怎麼知道你的品牌是否足够强大，給你的內部和外部價值，你需要在你的行銷？

• 你的品牌與你的目標受眾有聯系嗎？他們會立刻“得到它”而不需要太多的思考嗎？
• 你的品牌是否分享你所提供的獨特性以及為什麼它是重要的？
• 這是否反映了你對你的目標以及你的內部受眾的品牌承諾？
• 你的品牌反映了你想要代表顧客的價值觀嗎？

讓這些問題成為你品牌發展的指導方針。如果答案不明確，你可能想重新修飾，完善品牌化過程。一個品牌應該是一個瞬間“啊哈”它應該需要很少的思考和沉思。

The Importance of Brand in Marketing

There are many confusions and definitions around brand, so what is branding? Decades ago, brands were defined as names, slogans, logos, symbols or designs, or combinations of these elements that identify a company's products or services. Brand is identified as an element that differentiates between competition for goods and services.

Today's brand is a bit complicated, but more important in today's marketing.

Consumers feel this way when they hear or think about your company name, service or product. That is to say, "brand" is a moving target and evolves with the behavior of consumers. I think it is a psychological picture of the people you represent to consumers as a company, which is influenced by the surrounding elements, words and creativity.

What should a brand do?

Brands are not just about letting your target market choose you in the competition, but letting your prospects see you as the only provider of their problems or needs.

• The goals of a good brand include:
• Clear transmission of information
• Confirm your credibility
• Link your goal prospects to your products and services.
• Motivate Buyers to Buy
• Creating User Loyalty

Brand and Understanding Your Customers

To succeed in branding, you must understand the needs of your customers and potential customers.

This is achieved by integrating your brand strategy with your company at every public contact point. Think of a brand as an expression of what you are as a company or organization and what you offer. Sounds difficult? Think about it. If a brand can speak, it will say:

• I am a  ________________。
• I exist because of ________________。
• If you mention who I am and why I exist, you may like me, you may buy from me, you can tell others about me.

As consumers begin to identify with you, your brand will live in the hearts of customers, customers and potential customers. It's a combination of their experience and opinions, some of which you can influence, some of which you can't influence.

The Importance of Brand

A strong brand is invaluable, because the customer competition is intensifying day by day. It's important to spend time investing in research, defining and building your brand. After all, your brand is a source of commitment to your consumers.

Your brand is a fundamental part of your marketing communication. You don't want to miss it. Brand is strategic, marketing is tactical, you use your brand in front of consumers. That's why it is so important in an enterprise or organization.

Brand helps to understand the purpose of enterprise goals. It enables you to integrate marketing plans with these goals and complete the overall battle.

Brand validity is not only happened before purchase, but also the brand life that it gives consumers experience.

Does the product or service meet expectations? Is quality as good as commitment or better? How is the service experience? If you get the positive answers to these questions, you create a loyal customer.

Brand not only creates loyal customers, but also loyal employees. Brands give them something to trust, something to support. It helps them understand the purpose of an organization or business.

Basic checklist for brand evaluation

Brands can be confusing, so how do you know if your brand is strong enough to give you internal and external value that you need in your marketing?

Is your brand related to your target audience? Will they "get it" right away without thinking too much about it?

Does your brand share the uniqueness you offer and why is it important?

Does this reflect your brand commitment to your goals and your internal audience?

Does your brand reflect the values you want to represent your customers?

Let these questions become the guidelines for your brand development. If the answer is not clear, you may want to redecorate and improve the branding process. A brand should be an instant "aha" it should require little thought and meditation.