擬定最佳品牌策略

清晰的定義你的品牌受眾和你想要達到的目標對有效的品牌管理至關重要。那麼，你希望通過你的品牌達到什麼目標呢？

定義品牌

“品牌”一詞源於古老的西方——商標被烙在牛皮上，以標明所有權。當然，這一概念自那時起有了很大的發展，但其隱含意義仍然是相同的。

品牌是標誌你的公司的獨一無二的服務

這包括你的名字，但它也延伸到公眾對這個名字的感知。它使某些事情浮現在腦海中，理想的是優質服務或交付的產品具有一定卓越性，這是其他公司無法做到的。模仿是最真誠的奉承，但你不想成為模仿者。你的目標是成為最初鋪平道路的人。

品牌的宗旨

你的品牌應該包括你公司的個性和形象，以及它的核心能力和特點。你留下的印象，以及人們用來向別人描述你的公司的詞語，都是你品牌的基本框架。

你會建立一個强大的品牌的信譽，並對你的市場有更多的影響。它應該激勵客戶向你購買。當一個品牌被正確地完成時，人們會把你的公司看成一個領導者，而不是一個追隨者。

確定你的品牌目標

問自己兩個關鍵問題來幫助確定你的品牌目標。你希望你的品牌為你的公司做什麼？你希望別人知道和談論你的產品或服務？

一些示例目標可以包括通過獲得特定獎勵、挑選一定數量的選擇項目、在明年獲得特定數量的新客戶、和/或在接下來的幾個月中將公司定位為行業領導者來獲得認可。

建立時間計劃表

你可能會發現，如果在特定的時間表內定義目標，那麼製定一個行動計畫來實現目標就更容易了。你可以通過一個計畫來確定如何通過定義你的目標來實現它們。你的目標可能是把你的公司定位為行業領導者。

你怎麼能這樣做呢？你可以安排你的團隊成員在貿易展覽會上發言，或者安排在你所在行業的專業團體聚會上的講座。你可能想在報紙、雜誌或網路媒體上發表文章。

當你確定了你的目標後，下一步就是通過列出你打算怎麼做，什麼時候做什麼，以及如何去完成和達到目標來建立和發展你的品牌戰略。使用上面的問題來確定你的品牌目標是什麼，然後列出每一個，並製定出你計畫如何實現和成功實現它。

不要停留，不要忘記時間表。當你完成後，花些時間列出你本月或本季度所能做的事情，以達到這一特定目標。具體說明並在業務行事曆中安排這些行動項目。

Developing the Best Brand Strategy

Clear definition of your brand audience and what you want to achieve is essential to effective brand management. So what do you want to achieve through your brand?

Defining brand

The word "brand" comes from the ancient West - trademarks are branded on cowhide to indicate ownership. Of course, this concept has developed greatly since then, but its implicit meaning is still the same.

Brand is a unique service that symbolizes your company.

This includes your name, but it also extends to the public's perception of the name. It brings something to mind. Ideally, a product delivered with high quality service or excellence is something that other companies can't do. Imitation is the most sincere flattery, but you don't want to be an imitator. Your goal is to be the first person to pave the way.

The Purpose of Brand

Your brand should include your company's personality and image, as well as its core competencies and characteristics. The impression you make and the words people use to describe your company to others are the basic framework of your brand.

You will build a strong brand reputation and have more impact on your market. It should motivate customers to buy from you. When a brand is properly completed, people will see your company as a leader, not a follower.

Identify your brand goals

Ask yourself two key questions to help define your brand goals. What do you want your brand to do for your company? Do you want people to know and talk about your products or services?

Some example goals can include getting recognition by getting a specific award, selecting a certain number of selected projects, getting a specific number of new customers next year, and/or positioning the company as an industry leader in the next few months.

Establish a timetable

You may find that if you define goals within a specific timetable, it's easier to formulate an action plan to achieve them. You can use a plan to determine how to achieve your goals by defining them. Your goal may be to position your company as an industry leader.

How can you do that? You can arrange for your team members to speak at trade fairs, or you can arrange lectures at professional groups gatherings in your industry. You may want to publish articles in newspapers, magazines or online media.

When you have set your goals, the next step is to build and develop your brand strategy by listing what you intend to do, when to do it, and how to accomplish and achieve your goals. Use the above questions to determine what your brand goals are, then list each one and work out how you plan to achieve and succeed in achieving it.

Don't stay, don't forget the schedule. When you're done, take some time to list what you can do this month or this quarter to achieve that particular goal. Specify and arrange this in the business calendar.