以分享個人故事來與聽眾鏈接

領導者常常羞於在他們的談話和陳述中分享個人故事，因為他們害怕暴露自己的掙扎或顯得不專業。但這是一個與聽眾溝通的錯失機會：揭露我們人類缺陷和弱點的故事常常能鼓舞人們。

為了發掘你鼓舞人心的故事，想想那些對你來說很重要的名詞——那些塑造你生活的人、地方和事物。你的一些經歷可能太私人化以至於無法分享，但你可能會發現一些軼事，這些故事將成為一個偉大故事的基礎。

寫出你最好的軼事的一句總結，然後編錄它們，你可以根據情况、主題、心情或道德來對它們進行分類。

當你計畫下一次演講時，看一下你的故事目錄，想想你的聽眾是誰，他們關心什麼。選擇一個適合他們的價值觀、目標和興趣的故事，這將傳達你想要傳達的資訊。

To Connect with Your Audience, Share Personal Stories

Leaders often shy away from sharing personal stories in their talks and presentations, because they’re afraid of revealing their struggles or appearing unprofessional. But this is a missed opportunity to connect with your audience: Stories that expose our human flaws and vulnerabilities are often what inspire people.

To unearth your inspiring stories, think through the nouns that are important to you — the people, places, and things that have shaped your life. Some of your experiences may be too personal to share, but you may uncover anecdotes that will become the basis of a great story.

Write one-line summaries of your best anecdotes, and catalog them; you could sort them by situation, theme, mood, or moral. When you’re planning your next talk, look through your catalog of stories and consider who’s in your audience and what they care about.

Choose a story that fits their values, goals, and interests, and that will send the message you want to convey.