對每一家公司來說，不會有一種訓練計劃會是最好的，而有幾種訓練方式是可以列入考慮的：
1. 在職訓練
在職訓練一直被視為是一種有效而便宜的訓練方式。然而，唯有你有正確的人做訓練，在職訓練才得以進行。成功的銷售高手不見得可以成為訓練講師。業務部經理也不見得是好的訓練講師。業務部經理和銷售訓練講師的工作內涵和作法有很大的不同。這會破壞你的訓練計劃。
許多公司聘用銷售訓練講師負責訓練新進的銷售員。而且，不僅是要訓練新進人員到成為銷售高手，而且是長期持續的訓練，在銷售員的職業生涯中，一直進行訓練。
在職訓練的作法適合你的公司嗎？你可以先調查你的銷售團隊中有誰有興趣並且具有基本的教授技能可以成為講師。如果你找不到一名或數名合適的人，那麼可以考慮指定每個人都必須輪流擔任講師，訓練他們具有講師能力。獲得更多不同的訓練風格，更多的想法概念，可以成為很棒的訓練作法。
2. 訓練教育班
在你有幾個小時空閒的時候，可以上網搜尋“銷售教育班”。你會發現許多這樣的搜尋結果，每個訓練機構都會號稱他是最棒的訓練者。然而，不可能有“最棒的”訓練教育班，沒有人可以號稱他們是No.1。
一個適合某個人或是某個公司的訓練教育，不見得適合每個人或每個公司。“顧問式銷售”已經被採用了許多年，但是並非在每個產業都適用，例如在財務服務上。
雖然市面上游許多的訓練教育班可供你選擇，你必須先考慮到你的員工和客戶。你應該先盡可能的提出你有興趣的問題，並且進行一些盡職調查（due diligence）,再決定你要選擇哪一家。同時，你要和這家訓練教育班討論，制定一套最容易實施，最容易讓你的員工學習的訓練教育計劃，以便發揮短期與長期的效果。許多銷售員會在上課的前60天很喜歡課程內容，但是隨後就發現他們的銷售業績又掉回原來的水平。若是出現這樣不能增加業績的結果，實施這樣的訓練教育，可能就得不償失了。
問自己：“什麼是這個訓練教育計劃的實際的期待？”，“我們應該以多長的時間來測試驗證？”
3. 以讀書會來共同學習
市面上有許多講述銷售技巧的書籍或視頻內容，可以選擇合適的書籍或視頻供銷售團隊來共同閱讀，再安排主題共同討論。你可以指定人員報告讀書心得，再進行討論，做成結論，最後安排講評人。由於這樣的讀書會在討論過程中，很容易結合銷售員的實務遭遇，容易激發熱情與激烈討論，可以產生宏大的效果。
每本書都會有一個或幾個銷售策略。閱讀更多的書，就愈能夠豐富銷售思想，獲得更多的銷售技巧。
雖然不是每個人都喜歡閱讀，多數人還是喜歡的。當閱讀心得以簡報方式進行時，容易引起每個人的關注，并激發閱讀的興趣。
你可以設定每週固定一個時間來進行讀書會，如此大家就可以養成讀書習慣，循序漸進。並且可以整理大家的讀書心得與團隊討論結果，成為你們公司獨特的知識系統。
Sales Training
Sales Training
Every industry has training programs. Some of the training is conducted in the college, some in the way of enterprise underwear lectures. When it comes to sales training, there are many ways to do it. From 100 years of dependence on training practices to endless new training methods, you have to learn a variety of sales know-how, secrets and skills.
For every company, there will not be one training plan that will be the best, but there are several training methods that can be considered:
1. On-the-job training
On-the-job training has always been regarded as an effective and inexpensive way of training. However, on-the-job training can only be carried out if you have the right people to train. Successful salesmen are not necessarily trainers. Business managers are not necessarily good training instructors. Business managers and sales training instructors have different connotations and practices. This will disrupt your training plan.
Many companies employ sales training instructors to train new salesmen. Moreover, it is not only to train new recruits to become top salesmen, but also to train continuously for a long time in the salesman's career.
Is on-the-job training suitable for your company? You can start by investigating who is interested in your sales team and who has basic teaching skills to become a lecturer. If you can't find one or more suitable people, consider appointing everyone to take turns as a lecturer to train them to be a lecturer. Getting more different training styles, more ideas and concepts can be great training practices.
2. Training courses
When you have a few hours to spare, you can search the Internet for "sales education classes". You will find many of these results, and every training institution will call him the best trainer. However, there can be no "best" training classes, and no one can call them No.1.
A training and education suitable for a person or a company is not necessarily suitable for everyone or every company. Advisory sales have been used for many years, but not in every industry, such as financial services.
Although there are many training classes available upstream, you have to consider your employees and customers first. You should first ask questions that interest you as much as possible, and conduct due diligence before deciding which one you want to choose. At the same time, you need to discuss with this training class to develop a set of training and education programs that are the easiest to implement and the easiest to let your employees learn, so as to achieve short-term and long-term results. Many salespeople like the course content 60 days before class, but then they find that their sales performance has fallen back to its original level. If such results do not increase performance, the implementation of such training and education may not pay off.
Ask yourself, "What is the actual expectation of this training and education program?" "How long should we test it?"
3. Study together with the Reading Club
There are many books or videos about sales skills on the market, you can choose the right books or videos for the sales team to read together, and then arrange topics for discussion. You can assign people to report your reading experience, discuss it, draw conclusions, and finally arrange a commentator. In the course of discussion, it is easy to combine the practical experience of salesmen, to stimulate enthusiasm and heated discussion, and to produce great results.
Every book has one or more sales strategies. Reading more books will enrich sales ideas and acquire more sales skills.
Although not everyone likes reading, most people like it. When the reading mind is briefed, it is easy to arouse everyone's attention and interest in reading.
You can set a fixed time of the week to attend the book club, so that everyone can develop the habit of reading, step by step. And you can organize your reading experience and team discussion results, become your company's unique knowledge system.
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