用客戶語言，而非市調數字，來認識你的客戶

當提到客戶資料，許多人相信透過大規模的市場調查所產生的分析統計，是有效的研究結論。然而，這樣的統計分析數據，只能給你片面的了解你的客戶。

要更了解你的客戶真實想法，請用定性的方法來知道你的客戶如何感受你的商品與服務。用定性的方法，例如提供開放式的問題，讓客戶可以較自由的表達他們的意見。

讓客戶可以用他們自己的語言，甚至他們的情緒，來敘說他們對你公司與商品的感覺。如此，可以讓你更理解你的公司究竟和客戶是處在什麼樣的關係。

Know your customers in customer language, not market numbers

When it comes to customer information, many people believe that the analysis and statistics generated through large-scale market surveys are effective research conclusions. However, such statistical analysis data can only give you a one-sided understanding of your customers.

To get a better understanding of what your customers really think, use qualitative methods to know how your customers feel about your goods and services. Use qualitative methods, such as providing open-ended questions, so that customers can express their opinions freely.

Let customers use their own language, even their emotions, to describe how they feel about your company and products. In this way, you can better understand the relationship between your company and its customers.