客戶通常希望簡單化,但是如何滿足客戶,對於許多企業是很困難的。許多商業調查都顯示,能夠強化客戶的忠誠度的一個重要關鍵是,讓他的決策簡單化,例如,在他面臨許多市場消息時,能夠協助他很快做出購買決定。
因此,你必須多觀察你的客戶,了解他們的習慣與決策程序:例如:
- 了解你的客戶整天在做些什麼。什麼事讓他最煩惱?他最需要解決什麼困難?他最想得到什麼?找出客戶未滿足的需求。
- 了解自己的問題。設法問其他客戶,他們為何不向你的企業訂購?你要特別關注那些不喜歡你們公司的商品或服務的客戶,讓他們說出批評的理由,說出他們希望你的公司如何改進。將他們的批評納入你改進商品或服務的作業程序。
Customers usually want simplification, but how to satisfy customers is very difficult for many enterprises. Many business surveys have shown that an important key to enhancing customer loyalty is to simplify his decision-making. For example, when he is faced with many market news, he can help him make purchase decisions quickly.
Therefore, you must observe your customers more and understand their habits and decision-making procedures: for example:
- Know what your customers are doing all day. What worries him the most? What difficulties does he need to solve most? What does he want most? Identify unmet customer needs.
- Know your own problems. Try to ask other customers why they don't order from your company. Pay special attention to customers who don't like your company's products or services. Let them give reasons for criticism and how they want your company to improve. Incorporate their criticism into your process of improving goods or services.
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