有品才有牌

品牌之道，是先有品後有牌,品即是你的企業有沒品格,有沒對社會一個好的使命感，沒有品的企業何談品牌形象？

品牌戰略的核心是品牌定位，你要逐步清晰自己的品牌定位，然後才好進行清晰規範的形象推廣；品牌建立是一個配合企業發展戰略的長期過程；要建立品牌，首先應該讓社會認為你是一個有社會責任感、有信譽的企業，並進行品牌戰略規劃的長期發展。

Only with good character can we have a brand

The way of brand is to have character first and then brand. Character means whether your enterprise has character or not, whether it has a good sense of mission to the society, and what about brand image?

The core of brand strategy is brand positioning. You need to gradually clarify your brand positioning, then you can carry out clear and standardized image promotion. Brand building is a long-term process in line with enterprise development strategy. To establish a brand, the society should first consider you as a socially responsible and credible enterprise and carry out long-term development of brand strategy planning.