固定加成定價法

毛利代表零售商銷售獲得的金錢數量。這是由零售店的成本加成或最低定價所控制的。加成是商品成本和銷售出去的市場價格之間的差額。然而，由於市場競爭形勢，現在許多店面商品的利潤比起以往你可以制定的固定加成利潤簡單的時光低了許多。

固定加成定價是任何店家最基礎的定價法則。店家在你付給供應商的商品成本上加上一個固定的成數，作為預備銷售價格。例如，你的進貨單位成本是NT$100，你作25%的加成，定價就是NT$125. 這個25%加成，就是你的固定加成。

這樣看似僵硬的定價策略，簡單容易，可以降低“錯誤計算”的風險，也不會對不同商品作任意定價。

如今緊張的市場競爭形勢，讓固定加成定價策略有很大的壓力。雖然固定加成定價有很大的好處，但是當對街的商品的價格是90元的時候，你很難以100元銷售。除此之外，在面對網絡線上競爭時，也經常在定價上犯錯。

多數的消費者還是希望到有磚墻的實體店購買。而許多願意在網上購買的理由，不是因為價格因素，而是缺乏在實體店消費的經驗。換句話說，如果網店消費的經驗和實體店的消費經驗是相同的，那麼每個人都會選擇價格便宜的。但是，如果在實體店獲得的體驗特別好，客戶不會介意多支付一些。

青年人特別願意為獨特的體驗多付一些錢。許多零售商汲汲于進行價格競爭，放棄固定加成定價的作法，然而，年輕人會說不需要如此做。

定價，對於零售商是很詭異的。定價太高，則會被視為奢侈品。定價太低，則被視為低品質的廉價貨。通常，固定加成的定價，對多數消費者是合適可接受的。這可以使你與奢侈品牌有價格競爭力，又可以擺脫窮酸傢伙。

你的定價策略也要考慮到未來。現實是，你最終必須打折，以便可以出清存貨。而且，能夠一直保持原始全價銷售，是很罕見的。

如果你不能及時出清存貨，就會消耗你更多的成本。

​你最好打折清貨，以便換取到現金來採購新款式的商品。而且，供應商通常會提供合作推廣基金計劃（co-op fund program）來鼓勵你多採購。

Fixed Addition Pricing Method

Gross profit represents the amount of money a retailer receives from selling. This is controlled by the retail store's cost plus or minimum pricing. Addition is the difference between the cost of goods and the market price sold out. However, due to market competition, the profits of many storefront goods are much lower than those of the simple time when you could make a fixed bonus profit.

Fixed plus pricing is the most basic pricing principle for any store. The store adds a fixed percentage to the cost of the goods you pay to the supplier as a reserve selling price. For example, your unit cost of purchase is NT $100, and you add 25% at a price of NT $125. This 25% plus is your fixed plus.

This seemingly rigid pricing strategy, simple and easy, can reduce the risk of "miscalculation" and will not make arbitrary pricing for different commodities.

Nowadays, the tense market competition situation has put great pressure on fixed-premium pricing strategy. Although fixed bonus pricing has great benefits, when the price of goods across the street is 90 yuan, you can hardly sell them for 100 yuan. In addition, in the face of online competition, often make mistakes in pricing.

Most consumers still want to go to brick-walled physical stores to buy. Many of the reasons for willing to buy online are not price factors, but lack of experience in real store consumption. In other words, if the experience of online stores is the same as that of physical stores, then everyone will choose the cheaper one. However, if the experience in a physical store is particularly good, customers will not mind paying more.

Young people are particularly willing to pay more for unique experiences. Many retailers are keen on price competition and abandon fixed-premium pricing. However, young people will say that this is not necessary.

Pricing is weird for retailers. If the price is too high, it will be regarded as a luxury. If the price is too low, it will be regarded as a low-quality bargain. Usually, the fixed addition pricing is acceptable to most consumers. This allows you to compete with luxury brands at a price and get rid of the poor guys.

Your pricing strategy should also take into account the future. The reality is that eventually you have to give a discount so that you can clear your inventory. Moreover, it is rare to maintain the original full price sales.

If you can't clear your inventory in time, it will cost you more.

You'd better discount your inventory in exchange for cash to buy new styles. Moreover, suppliers often offer co-op fund programs to encourage you to buy more.