演說簡報前，多了解你的聽眾

人們在對話交談時不會打睏，但是卻會在聽演說簡報時呵欠連連，那是因為許多演說簡報就讓人感覺不像在做互動討論。

多了解你的聽眾，能夠讓你的演說簡報進行起來像是在交談會話一般。

但是，你要如何知道滿房間的聽眾呢？你可以先從網絡上做調查了解。如果你有聽眾名單，先找找他們的介紹簡歷。如果你沒有具體的聽眾名單，只知道他們大概來自哪些產業或是哪些公司，那麼就從新聞或是社交媒體上了解一些相關的活動與最近發生的話題，看看人們是如何評論的。查看這些公司的財務報告，也能夠讓你有一些比較深入的洞察。

你也可以在演講開始時，抽問幾位聽眾，詢問他們來自哪裡，以及對本次演講有何特別關注點？

Learn more about your audience before giving a presentation

People don't get stuck in conversation, but they yawn when they listen to speeches. That's because many speeches don't feel like interactive discussions.

Knowing more about your audience can make your presentation seem like a conversation.

But how do you know a room full of listeners? You can do some research on the Internet first. If you have a list of listeners, look for their introductory resumes first. If you don't have a specific audience list and only know which industries or companies they probably come from, learn about relevant activities and recent topics from news or social media and see how people comment. Looking at the financial reports of these companies can also give you some insights.

You can also ask a few listeners at the beginning of the speech, where they come from, and what special concerns they have for the speech?