如何建立銷售夥伴?
1. 應該與誰建立銷售聯盟?當你開始選擇合作夥伴時,想想他可以帶給你什麼樣的價值。他應該具有帶給你可以增加銷售機會的影響力。去尋找在行業裡的高手或是專家,問問他是否願意與你建立夥伴關係。去找一個在特定市場領域內,比你強大,或是他可以命中潛在客戶的成功機會,比你自己去耕耘的效果好。最後,你也可以選擇非常喜愛你的產品或服務的人,做為你的銷售夥伴。
2. 如何支付酬勞給銷售夥伴?永遠只以傭金支付酬勞給銷售夥伴。就像多數的業務人員,如果他沒有功用就什麼都拿不到。他們貢獻愈多,就可以獲得更多傭金。然而,由於每個銷售合作夥伴的狀況不容,你必須考慮提供不同的報酬結構。
3. 如何激勵銷售夥伴?即使是最優秀的銷售夥伴,也是需要激勵的。這裡有兩個要訣:讓他操作簡單、讓他覺得有利可圖!你的銷售夥伴是很忙碌的,你必須盡可能做好對他的支持。還有,你必須慷慨一些。只要讓他操作起來簡單,以及讓他覺得有利可圖,那麼,你的銷售業績就會飛躍成長。
Establish a successful sales partner
1. Who should establish a sales alliance with? When you start choosing partners, think about the value they can bring you. He should have the power to increase your sales opportunities. Find an expert or expert in the industry and ask him if he is willing to build a partnership with you. Find a chance to succeed in a particular market area that is stronger than you, or that he can hit potential customers, better than what you cultivate yourself. Finally, you can choose someone who likes your product or service very much as your sales partner.
2. How to pay the sales partners? Always pay only commission to sales partners. Like most business people, if he has no function, he can't get anything. The more they contribute, the more commissions they can get. However, since the situation of each sales partner is not acceptable, you must consider offering a different compensation structure.
3. How to motivate sales partners? Even the best sales partners need incentives. Here are two tips: make it easy for him to operate and make him feel profitable! Your sales partner is busy and you have to support him as well as you can. And you have to be generous. As long as it's easy to operate and makes him feel profitable, your sales will grow by leaps and bounds.
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