公司策略不能得到實現,經常是由於銷售員只關注在其銷售數字目標,而忽略了公司的總體策略。如果你希望銷售團隊能夠確實執行公司策略,你要確保以下三件事能夠實現:
- 銷售人員能夠發展理想的客戶。通常,銷售人員會追逐容易達成的交易項目,而不重視選擇對公司長期發展有幫助的客戶。你要確保你的銷售團隊在發展公司期待的理想客戶,並堅持你的期待。
- 如果公司改變了策略,也請銷售人員配合調整。在公司策略改變后,銷售人員必須配合調整他的行銷作法。
- 銷售團隊必須滿足客戶的需求。銷售員必須深入了解客戶的發展目標,提供深入建議,提供解決方案。
Corporate strategy can not be achieved, often because salesmen only focus on their sales figures, but ignore the company's overall strategy. If you want the sales team to actually implement the company's strategy, you need to make sure that the following three things can be achieved:
- Salesmen can develop ideal customers. Usually, salespeople will pursue easy-to-reach business projects rather than focusing on choosing customers that are helpful to the company's long-term development. You need to make sure that your sales team is developing the ideal customers the company expects, and stick to your expectations.
- If the company changes its strategy, ask the salesperson to cooperate with the adjustment. After the company's strategy changes, the salesman must cooperate with him to adjust his marketing practices.
- The sales team must meet the needs of customers. Salesmen must have in-depth understanding of customer development goals, provide in-depth recommendations, and provide solutions.
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