何時應該發行優惠折價券？

愈來愈多零售商家與消費者喜歡使用優惠折價券。但是，究竟提供很深的價格折扣，例如50%，對商家究竟是否划算？

當你考慮採用優惠劵的銷售方式前，請先考慮以下因素，看看如何達到最大的商業效益？

1. 爭取優質客戶。你必須瞭解，會接受你的優惠折扣來購買你的商品的消費者，對你的商品的估值是比較高的，他們會認為得到了物超所值的的消費經驗，他們應該會有比較高的機會回頭以較高的價格或是原價來購買同一款商品。相反的，若是你的客戶只有在你提供優惠折扣券才會購買，那麼，這些就不是理想的優惠券發行對象。
2. 推廣效益。優惠券的大量發行，可以創造出巨大的市場聲音，推廣你的公司品牌或是擴大商品知名度。這個優惠券發行活動尤其適合在打入新市場空間，或是推出新商品的時機。

When should discount coupons be issued?

More and more retailers and consumers like to use discount coupons. But is it cost-effective for businesses to offer deep price discounts, such as 50%?

Before you consider the use of discount sales, consider the following factors to see how to achieve maximum business benefits?

1. Strive for high-quality customers. You have to understand that consumers who will accept your discount to buy your goods have a higher valuation of your goods. They will think that they have gained experience in value-for-money consumption, and they should have a higher chance to return to buy the same goods at a higher price or original price. On the contrary, if your customers only buy coupons when you offer them, then they are not ideal coupon issuers.
2. Promotion benefits. The massive issuance of coupons can create a huge market voice, promote your company's brand or expand the popularity of goods. This coupon issuance activity is especially suitable for entering new market space or launching new commodities.