2018年4月9日 星期一

每次要求客戶做一些小承諾

要獲得客戶的訂單,不需要到你的銷售動作全部完成才發生。如果你是等到你做完了所有的銷售動作,才和客戶談訂購合約,他們通常會回應給你一些人情,例如,不那麼堅持價格,但是,通常這不是你最希望達到的目的,也不是構成客戶不採購的基本障礙。
你最好盡早聽到一些他們的期待的目標,或是你也可以開出一些小要求給客戶。你可以間斷的要求客戶給你增加一些小承諾。
你可以請客戶同意你所設定的工作目標,然後請客戶在你執行好這些工作后,回饋給你具體的回應,例如,分享你的工作給其他部門。如果這位主管或是採購員承諾了,你就可以展開後續的工作。如果他不能做到,你就應該去查明原因。
在一般的情況下,你愈早確認每個階段的目標,你拿到訂單的機會就會愈大。

Ask customer to make a small commitment at a time
To get the customer's order, you don’t need to have your sales action complete. If you wait until you finish all sales action, and wait about customers ordering contract, they will usually give you back some favors, for example, don't stick to the price, but often it is not you most want to achieve the purpose, also not constitute the basic obstacle avoidance customer purchasing.
You'd better hear some of their expected goals as soon as possible, or you can also make small requests to customers. You can discontinuously ask the customer to add some small promises to you.
You can ask the customer to agree with your goals, then ask the client to give you specific responses after you have done the work, for example, share your work with other departments. If the supervisor or the buyer promises, you can start the follow-up work. If he can't do it, you should find out the reason.
In general, the sooner you identify the goals at each stage, the more you get the opportunity to get the order.

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