為何消費者購買他們買的？

作為中小企業主，你有必要了解消費者為何購買他所購買的商品？你有必要認識消費者對行銷的回應行為。若是不能理解消費者“為何”要購買，廣告就不會有效。

即使你採用社交媒體，那也不是全部答案。社交媒體只是讓你了解客戶，以及讓客戶了解你 的溝通管道之一。用社交媒體來刊登廣告，但是可以用來和客戶建立關鍵的關係。我們應該如何做呢？

• 我們花時間傾聽他們的意見，並確定他們的需求。
• 然後，我們以真正滿足他們需求的作法來展示我們的產品或服務。
• 支持你的產品和服務。如果你不這樣做，你不僅會失去你擁有的客戶，而且會耗盡獲得新客戶的機會。
• 說出你的意思，並認真對待你所說的話。只要我們多一些誠信，我們的底氣也會增加。
• 建立與顧客的情感聯系，這是創造顧客忠誠度的一種作法，而不僅僅是讓客戶重複購買。如果你不去接觸他們，他們會為什麼回頭，為什麼他們要忠於你？

如果你能積極地遵循這五件事，我向你保證你的生意會增長。如果你選擇忽略它們，你很可能明年就會破產。與客戶建立關係，瞭解購買背後的“為什麼”真的很重要。

Why do consumers buy what they buy?

As a small and medium-sized enterprise owner, it is necessary for you to understand why consumers buy the goods they buy. It is necessary for you to understand consumers' response to marketing. If you cannot understand why consumers buy, advertising will not be effective.

Even if you use social media, that's not the whole answer. Social media is just one of the communication channels that let you know your customers and let them know about you. Advertising with social media can be used to build critical relationships with customers. What should we do?

• We spend time listening to them and identifying their needs.
• Then, we show our products or services in a way that really meets their needs.
• Supporting your products and services. If you don't, you will not only lose the customers you own, but also run out of opportunities to get new customers.
• Say what you mean and take what you say seriously. As long as we have more integrity, our morale will increase.
• Establishing an emotional connection with customers is a way to create customer loyalty, not just repeat purchases. If you don't touch them, why will they turn around and why should they be loyal to you?

If you follow these five things actively, I can assure you that your business will grow. If you choose to ignore them, you will probably go bankrupt next year. It's really important to build relationships with customers and understand the "why" behind purchases.