對待你的銷售線索如同客戶，而你的客戶會喜歡朋友的

你必須認識一個市場真理：人們只有在當他準備好的時候才會購買，而不是你準備好銷售給他的時候。所以，即使你的銷售線索（sales lead）沒有準備立即購買，並不表示他們不重要。今天的銷售線索會成為明天或下個月或是明年的成交客戶（customer）。

善待你的銷售線索如同你的客戶，確保當他們預備好想要購買時，會直接來找你。

作為公司業務經理，你會獲得許多的銷售線索名單，當你開始接觸他時，他可能對於我們公司一無所知，他或許不會當下購買我們公司的產品，但是，你心裡要這麼想著：“這是我其中的一個客戶！”許多時候，客戶也許真的想從你這裡多獲得一些知識以及多瞭解一下我們公司。如果你待他像是個朋友，他會樂意與你多聊聊，或許，你就可以從中多認識一個其他銷售的機會。

對待你的客戶如同你的朋友，將可以大幅提升他對你的親密性與忠誠度。你可以表達對他如何達到成功的關切，並分享你的觀點。

Treat your sales leads like customers, and your customers will like friends

You have to recognize a market truth: people buy when they are ready, not when you are ready to sell to them. So even if your sales lead isn't ready to buy immediately, it doesn't mean they don't matter. Today's sales leads will become customers tomorrow or next month or next year.

Treat your sales leads as well as your customers, and make sure they come to you directly when they are ready to buy.

As a business manager, you will get a lot of lists of sales leads. When you start contacting him, he may know nothing about our company. He may not buy our products at the moment, but you want to think, "This is one of my customers!" Many times, customers may really want to get more knowledge from you and know more about our company. If you treat him like a friend, he will be happy to talk with you more, maybe you can learn more about another sales opportunity.

Treating your customers like your friends will greatly enhance their intimacy and loyalty to you. You can express your concern about how he achieves success and share your views.