以電話銷售術增加業績

在當今以移動社群媒體作為行銷工具盛行的時代，很容易假設電話拜訪銷售的時代已經過去了。但是，尤其是在B2B的市場里，以電話拜訪銷售，仍然是很有效提升業績的作法。

以下的電話銷售術，可以讓你有效提高銷售業績：

1. 找出當事人的電話號碼。找出客戶當事人在公司的直線電話，或是他的手機號碼。能夠直接和客戶當事人直接約談，可以讓你的銷售機會翻倍。
2. 以網絡資源對客戶當事人先做了解。運用Linkedln, Facebook等網絡工具，對當事人做更多的了解，會有助於你在電話中或是當面拜訪時可以談的話題。
3. 弄清楚騷擾和提供服務的差異。如果你讓人感覺受到騷擾，他多半不會採購你的商品。但是，如果你能夠先發一份郵件，先提供你的資料，再打電話，他就可以先有心理準備，表達出他的觀點或是提出問題。這樣，你就有機會提高你服務的品質。

Increase performance by telemarketing

In today's era of mobile social media as a marketing tool, it is easy to assume that the era of telephone call sales has passed. However, especially in the B2B market, telemarketing is still a very effective way to improve performance.

The following telemarketing techniques can effectively improve your sales performance:

1. Find out the party's telephone number. Find out the client's line number in the company, or his cell phone number. Being able to talk directly with clients can double your sales opportunities.
2. Use network resources to understand the client first. Using Linkedln, Facebook and other Internet tools to learn more about the parties will help you to talk about topics on the phone or in person.
3. Find out the difference between harassment and service delivery. If you make people feel harassed, they probably won't buy your goods. However, if you can send an email, provide your information first, and then call, he can be prepared to express his views or ask questions. In this way, you will have the opportunity to improve the quality of your service.