建立支持你品牌的擁戴者

通常最能夠銷售你產品的人不是你的業務員，也不是你的市場推廣員，而是你的客戶。

以下是轉化這些客戶成為你公司的擁戴者的作法：

1. 讓他們互動。將你的客戶與和他一樣有共同興趣的其他人建立起人脈網。運用一些現場活動、或是座談會、或是其他可以讓他們連接關係的社交人脈網，例如，在Facebook上建立粉絲群或是社團，讓他們彼此之間可以分享意見、相互學習。
2. 推廣他們的成功經驗。他們會關切如何運用你的產品來達到某種滿足，或是解決某種問題。將你的客戶的這些成功經驗或案例，以任何文件或媒體介紹出去。
3. 讓他們代表發言。請你的公關人員邀請他們出席公開的講座或是媒體，來為你的公司與產品或服務發言，說出他們使用的經驗。

Establish supporters to support your brand

Usually the person who can best sell your product is not your salesman, nor your marketing promoter, but your customer.

Here's how to transform these customers into supporters of your company:

1. Let them interact. Networking your customers with others who share the same interests as him. Use live activities, or seminars, or other social networks that connect them, such as building fan groups or communities on Facebook, so that they can share ideas and learn from each other.
2. Promote their successful experience. They will be concerned about how to use your product to achieve some kind of satisfaction, or to solve some kind of problem. Introduce your client's successful experiences or cases to any document or media.
3. Let their representatives speak. Ask your public relations staff to invite them to attend public lectures or media to speak for your company and products or services and to share their experience in using them.