2018年3月18日 星期日

建立一個行銷系統,讓你事半功倍

如果你曾經經營過事業很長的時間,你應該很明白這有多麼困難。你需要管理員工、讓客戶驚喜歡呼,並抗下企業所有的負擔與責任。
為什麼小企業(包含我自己過去的經歷),總是要日以繼夜、如跑馬拉松般的辛苦?因為,經營者沒有建立一個系統。沒有一個系統,企業主就會:
  • 必須辛苦工作
  • 必須長時間工作
  • 失去潛在銷售機會
  • 經常發生錯誤
無論你在經營什麼形態的事業,建立一個有效的系統對於你的事業管理與發展是很關鍵的。想想看速食連鎖店如何能夠快速而準確的服務他們的顧客。
當一名企業主能夠花心力在建立系統,那麼他將可以:
  • 更有智慧的工作
  • 更有效率的工作
  • 更有機會賺錢
  • 更精確的滿足客戶的需求
就行銷體系來說,無論你採用建立業務直銷團隊、建立代理管道、建立品牌帶動銷售,你都應該讓它成為一個有效的經營系統。

Establish a marketing system to multiply your efforts with half the effort
If you have been in business for a long time, you should know how difficult it is. You need to manage staff, surprise customers, and resist all the burdens and responsibilities of the enterprise.
Why do small businesses (including my own past experiences) always have to work day and night like marathons? Because the operator did not establish a system. Without a system, entrepreneurs will:
  • Must work hard
  • Must work long hours
  • Losing Potential Sales Opportunities
  • Frequent errors
No matter what kind of business you are running, building an effective system is critical to your career management and development. Think about how fast food chains can serve their customers quickly and accurately.
When an entrepreneur can devote himself to building a system, he can:
  • More intelligent work
  • More efficient work
  • More chances to make money
  • More precise meeting customer needs
As far as marketing system is concerned, you should make it an effective management system, no matter you adopt the methods of establishing business direct marketing team, establishing agent pipeline and establishing brand to drive sales.

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