更快速的調整你的行銷計劃

現代的消費者在選擇是否駐足一個網站的變動速度比以往更加的靈活，行銷者必須能夠迅速應變。

以下是你可以快速應變的作法：

1. 驗證構想。擬定一個可以協助你了解消費者反應的驗證計劃，然後依據驗證的回饋來不斷調整你的行銷作法。即使驗證行動尚未全部完成，也可以迅速調整。
2. 速度比完美好。有些行銷人員總是希望能夠得到“完美結果”。但是有些時候，“夠好”，就行了。讓反應速度的重要性高於完美方案。
3. 簡化測驗結果。不要花一周的時間來判讀複雜而成堆的數據。你只需要抓住幾個重要而有意義的結論，知道你的行銷構想是否可行？若是有更好的、不同版本的想法，下次再做。

Adjust your marketing plan faster

Modern consumers are more flexible than ever in choosing whether to stop at a website, and marketers must be able to respond quickly.

Here's how you can respond quickly:

1. Verify the concept. Develop a validation plan that will help you understand the consumer response, and then constantly adjust your marketing practices based on the feedback from the validation. Even if the verification action has not been completed, it can be adjusted quickly.
2. Speed is better than perfection. Some marketers always want "perfect results". But sometimes "good enough" is enough. Let the speed of reaction be more important than the perfect solution.
3. Simplify the test results. Don't spend a week reading complex, heaped data. You just need to grab a few important and meaningful conclusions to know if your marketing idea is feasible. If you have a better, different version of the idea, do it next time.