推進品牌親和力

品牌親和力是一個名額，讓市場研究人員預測消費者的行為。品牌親和力還添加了一層有助於區分消費者的資訊，以便完成市场区隔。

研究顯示，3歲的孩子就能够識別標識，並將其與品牌聯系起來，甚至還能够使用品牌作為受歡迎程度或成功的標誌。

當顧客展示品牌親和力時，它看起來是什麼樣的？有些名額是：

• 他們會堅持品牌或公司的可能性
•  在給予自由選擇的情况下，他們很有可能從特定公司提供的組合中購買該品牌或其他品牌
• 他們向自己喜歡的公司或品牌進行介紹的良好機會；他們往往描述關於特定品牌、服務或公司的高水准的整體客戶滿意度。

提升品牌親和力的5種途徑

通過採用一系列的行銷策略和策略，你可以幫助客戶建立品牌親和力。無論它是一個新企業還是一個正在尋求發展其客戶基礎的成立的公司，重要的是要認識到它不是可以強迫或製造的，並且需要投入一些時間和資源來發展公司品牌和客戶忠誠度。

這裡有5種方法來提高品牌親和力：

1.   保持聯系並有針對性地思考

建立您的電子郵件清單並使用它與您的客戶溝通。不管是產品更新還是促銷優惠券，重要的是要與您的連絡人保持聯系，以保持當前和潜在的客戶考慮你給他們帶來的價值。

通過收集客戶與產品和網站互動管道的數據，您可以發送有針對性的電子郵件和廣告，以更好地服務於這些客戶及其需求。

2.   客戶服務巨星

如果你能使你的客戶以出色的客戶服務來識別你的品牌，你將會創造出一個讓你自己與競爭對手相區別的方法。如果客戶過去對品牌有積極的客戶服務經驗，他們通常願意為產品付出更多。這意味著簡單的退款，產品的擔保，或者只是為了獲得客戶的滿意而付出額外的努力。在客戶服務方面找出你的客戶基礎價值，並盡你所能滿足這些期望。

3.   輕鬆購物

它可能是一個易於瀏覽的網站或1-800號碼到達現場客戶服務代表，如果買方可以購買他們需要的而沒有延遲，你可能會經歷在公司形象和品牌親和力的提高。考慮購物者發現他們需要什麼或做出决定是多麼容易或困難。提供聯系點，並從顧客那裡尋求如何更好地購買購物的迴響。

4.   讓顧客處於迴圈中

不管你是在開發新產品、進行組織變革，還是你的網站正在煥然一新，確保你的客戶瞭解這些變革有助於建立客戶和公司之間的信任。

對自己的目標保持透明度，花時間去交流可能影響你們關係的變化將有助於建立信任，並自然地增强品牌親和力。

5.   挖掘社交網絡的力量

社交媒體的使用可以為你提供一些不同的優勢：

• 你可以監視和傾聽線上社區，瞭解人們對你的產品和品牌的看法。
• 您可以直接與客戶進行互動，從而更容易發展和培養關係（僅通過電子郵件活動很難培養這種關係）。
• 提供更高層次的客戶服務，並在公共場合。顧客可以更好地感知品牌，從而有效地及時處理網絡投訴或其他問題。
• 使用社交媒體平臺作為自己的頻道，提供獨特的和可共享的內容。
• 與聽眾建立牢固的聯系可以意味著他們將以積極的管道分享和傳播關於你的品牌的資訊。
•  花點時間回復郵件或帖子，參與每個平臺上的團體和社區，與您的粉絲進行交流。在社交媒體上與當前和潛在客戶進行合作可以提高品牌知名度，並為公司發展信任。

建立品牌意識和提高客戶忠誠度應該是針對您的公司和行銷活動的持續攻擊計畫。通過實施這5種方法來提高親和力，你可以在將來很長一段時間內成為客戶的好書。

Promoting brand affinity

Brand affinity is a quota that allows market researchers to predict consumer behavior. Brand affinity also adds a layer of information to help differentiate consumers in order to complete market segmentation.

Research shows that 3-year-olds can identify logos and associate them with brands, and even use brands as a sign of popularity or success.

When customers show brand affinity, what does it look like? Some places are:

• They will stick to the possibility of a brand or company.
• Given the freedom of choice, they are likely to buy the brand or other brands from the portfolio offered by a particular company.
• They have a good opportunity to introduce their favorite company or brand; they often describe a high level of overall customer satisfaction with a particular brand, service or company.

Five Ways to Improve Brand Affinity

By adopting a series of marketing strategies and strategies, you can help customers build brand affinity. Whether it's a new enterprise or a start-up company seeking to develop its customer base, it's important to recognize that it can't be forced or manufactured, and that it needs to invest some time and resources to develop the company's brand and customer loyalty.

Here are five ways to improve brand affinity:

1. Keep in touch and think pertinently

Create your e-mail list and use it to communicate with your customers. Whether it's product updates or promotional coupons, it's important to keep in touch with your contacts to keep current and potential customers thinking about the value you bring to them.

By collecting data from customer-product and website interaction channels, you can send targeted e-mails and advertisements to better serve these customers and their needs.

2. Customer service superstar

If you can make your customers identify your brand with excellent customer service, you will create a way to differentiate yourself from your competitors. If customers have positive customer service experience with brands in the past, they are usually willing to pay more for their products. This means simple refunds, product guarantees, or just extra effort to get customer satisfaction. Find out your customer's basic value in customer service and do your best to meet these expectations.

3. Easy shopping

It may be an easy-to-navigate website or a customer service representative arriving at the site with a 1-800 number. If buyers can buy what they need without delay, you may experience an improvement in the company's image and brand affinity. Consider how easy or difficult it is for shoppers to find out what they need or make decisions. Provide contact points and find out how to better buy the response from customers.

4. Keep customers in the loop

Whether you're developing new products, making organizational changes, or your website is taking on a new look, making sure your customers understand these changes will help build trust between customers and companies.

Being transparent about your goals and spending time communicating changes that may affect your relationship will help build trust and naturally enhance brand affinity.

5. Digging the Power of Social Networks

The use of social media can offer you some different advantages:

• You can monitor and listen to online communities and learn about people's perceptions of your products and brands.
• You can interact directly with customers, making it easier to develop and nurture relationships (which are difficult to nurture through e-mail activities alone).
• Provide higher-level customer service and in public. Customers can better perceive the brand, so as to effectively deal with online complaints or other problems in a timely manner.
• Use the social media platform as your channel to provide unique and shared content.
• Establishing strong links with the audience means that they will share and disseminate information about your brand in a positive way.
• Take time to respond to emails or posts, participate in groups and communities on each platform, and communicate with your fans. Cooperating with current and potential customers on social media can enhance brand awareness and develop trust for the company.

Building brand awareness and improving customer loyalty should be a continuing attack plan against your company and marketing activities. By implementing these five methods to improve affinity, you can become a good book for customers for a long time in the future.