在這個過程中，找到合適的平衡點是很重要的，當你定義你的目標市場時，你的聽眾會意識到你在和他們說話。
這往往要求企業縮小目標市場，使資訊更加有力、有力和清晰。
為什麼目標市場在品牌建設中很重要？
不管你的品牌使命是什麼，確定和獲得你的目標受眾的忠誠是達到你的品牌目標的必要手段。
如果你能夠明確了你的目標客戶，那麼你的品牌的力量取決於你的專注能力和製作一個行銷資訊，將前景轉化為顧客。
這就是為什麼定義你的目標市場將有助於增强你的品牌的整體效能。
下面的說明將幫助您完成完成這兩個步驟的過程。
進行非正式市場分析
下面的問題將幫助你評估你的市場分析。使你的學習盡可能完整。利用互聯網進行研究。你也可以閱讀與目標市場相關的新聞故事。這將有助於你通過興趣、人口統計和共同趨勢縮小目標。
- 你的目標受眾是誰？
- 你的目標受眾在哪裡？
- 他們對你現時的品牌有什麼看法？
- 你希望他們如何看待你的品牌？
- 你將如何吸引他們到你的產品或服務？
- 還有誰在為他們的忠誠和奉獻而競爭？
- 你是針對企業還是消費行業？
寫出目標市場描述
使用下面的問題寫一個目標市場描述。像你想的那樣具體。越具體越好。
- 你的人口年齡是多少？是小孩、青少年、成人嗎？。你不想把產品推銷給一個最適合成人的孩子。
- 你的聽眾的性別是什麼？是男的還是女的？你不能很好地銷售女性產品給男性。
- 潛在客戶的收入水准是多少？你想向他們推銷奢侈品嗎？你需要確定你的顧客能買得起，買不起，這樣你才能更好地向那個人口市場銷售。
- 家庭情况如何？他們是已婚的，喪偶的，離婚的，大學畢業生嗎？你的產品或服務是奢侈品還是需要？
- 這是他們願意存錢還是他們必須在這個特定時間購買的東西？
- 哪一個，如果有的話，特別的功能最吸引人？
- 他們對產品或服務一般喜歡還是不喜歡？
- 這是衝動購買還是他們正在儲蓄的東西？
How do you align your business value proposition with your target market?
Your business value proposition must be relevant to your target market. This means that you have to be clear and clear about your target market. A business must refocus and reexamine its goals, especially when there is no clear definition at the beginning of the business.
In the process, it is important to find the right balance. When you define your target market, your audience will realize that you are talking to them.
This often requires enterprises to narrow down the target market and make information more powerful, powerful and clear.
Why is the target market important in brand building?
No matter what your brand mission is, identifying and acquiring loyalty from your target audience is a necessary means to achieve your brand goals.
If you can identify your target customers, the strength of your brand depends on your ability to focus and produce a marketing message that translates prospects into customers.
That's why defining your target market will help enhance the overall effectiveness of your brand.
The following instructions will help you complete the two steps.
Informal Market Analysis
The following questions will help you evaluate your market analysis. Make your learning as complete as possible. Use the Internet for research. You can also read news stories about target markets. This will help you narrow your goals through interest, demography and common trends.
- Who is your target audience?
- Where is your target audience?
- What do they think of your current brand?
- What do you want them to think about your brand?
- How will you attract them to your products or services?
- Who else is competing for their loyalty and dedication?
- Are you targeting businesses or consumer industries?
Write a description of the target market
Write a description of the target market using the following questions. Be as specific as you think. The more specific the better.
- How old is your population? Are they children, adolescents and adults? You don't want to sell the product to a child who is most suitable for adults.
- What is the gender of your audience? Is it a man or a woman? You can't sell women's products to men very well.
- What is the income level of potential customers? Do you want to sell them luxury goods? You need to make sure that your customers can afford it, so that you can better sell to that population market.
- How is the family situation? Are they married, widowed, divorced, College graduates? Is your product or service a luxury or a need?
- Is this what they are willing to save or what they have to buy at this particular time?
- Which, if any, is the most attractive feature?
- Do they generally like or dislike products or services?
- Is it impulse buying or is it something they are saving?
Once you answer these questions, you can draft a statement about the type of goals you want to pursue and the relationships you want to establish with your customers and customers.
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