你的簡報不可或缺的三個角色：惡棍、受害者與英雄

就如任何動人的西部牛仔電影一般，你的簡報內容也需要有幾個鮮明的角色。

在軟體來說，惡棍就是造成效能低落或是不可靠的程式，而受害者就是受到挫折的用戶，而英雄就是更新補救的程式，或是新的科技，讓工作可以正確、高效的運行。

在製造業來說，這個惡棍就是昂貴或是有瑕疵的產品，受害者就是倒霉買了這樣商品的消費者，而英雄就是可以依照消費保障承諾，有品質的商品。

這樣有不同故事角色的比喻法，同樣可以讓你的簡報生動的觸動聽眾。

你可以用圖案或是簡單標題，敘述問題的危害源頭，再展示受到傷害的程度與結果。接著，提出你解決問題的作法，以及可以改善的利益。讓你的聽眾、客戶或媒體能夠感同身受，進而採取行動，支持你的主張。

Three indispensable roles in your briefing: villain, victim and hero

Just like any moving Western Cowboy movie, your presentation needs several distinct characters.

In software, a villain is a program that causes inefficiency or unreliability, while a victim is a frustrated user, while a hero is a program that updates the remedy or new technology to make the work work work correctly and efficiently.

In manufacturing, the villain is an expensive or defective product, the victim is the unfortunate consumer who bought such a product, and the hero is the product with quality according to the consumer guarantee promise.

There are different storytelling roles in this way, which can also make your presentation vivid and touching to the audience.

You can use patterns or simple headlines to describe the source of the problem, and then show the extent and results of the injury. Next, come up with your solutions to the problem and the benefits you can improve. Let your audience, customers or media feel empathy and take action to support your ideas.