商標在你的品牌策略中扮演什麼角色？

人們把他們的商標（LOGO）當成他們的“品牌”並不稀奇，但你的商標只是你的品牌戰略的一部分。這是一個符號，可以為消費者提供即時和强大的品牌認可您的業務和服務或產品。

在你開始創建商標之前，要確保你已經製定了你的品牌戰略，因為你的商標就像是一個小廣告。

沒有背後的策略，一個商標會傳遞錯誤的資訊。這會削弱你的策略效果，而不是加強效果。你要保持品牌資訊的一致性，以幫助提高消費者的認可度。

準備創建你的商標

你的商標的使命是描繪貴公司的價值觀和目標。在你去尋找一個商標設計師之前，要確保這些都是明確的。要清楚你希望你的品牌傳達的資訊，這樣你的商標就能清楚地反映出你的資訊。你的品牌和徽標之間必須有很强的關聯性。記住，這只是你品牌策略的一部分。

無論你的公司有多小，你的商標都應該反映出你的專業和成長。如果你正在設計自己的商標，一定要在進行全面啟動之前對市場進行測試。

確保你選擇的商標沒有過時或者不會過時

你希望每年都能有效地使用它。你不想經常更新它，特別是如果它確實帶來了行銷效果，但是如果它已經過時了，它可能會停止產生行銷效果。請記住，這就是消費者將如何在長期認清你的公司。

創建一個難忘的商標的提示

開始想像別人的商標，一個多年來一直讓你難以忘懷的商標。

也許是福特的駿馬。你知道，每當你看到它，你就會自動想起那輛車，但它是如何搶到你的注意與產生深刻印象呢？為什麼對產品合適？因為這匹馬又快又有吸引力，這意味著這輛車會把其他人拋在塵土中。

你可以做到同樣的事情，即使你賣鞋帶。這都是關於你如何展示它。

讓你的思緒徘徊。別具一格。聰明點。演示一下以前沒有人考慮過的鞋拔，所以當你的目標市場看到的時候，他們會說：“啊哈！”用顏色來吸引注意力。不要過於複雜。避免過於挑剔。那野馬只是一匹馬——福特不需要包括所有的牧群在他後面跑來傳遞他的資訊。

底線

有自信的品牌和强有力的品牌，會使用優秀設計來傳達清楚的資訊，來吸引你想要吸引的目標受眾——一條在你和你的競爭對手之間區分你的品牌創造信心的資訊。你的商標能完成這個任務嗎？如果你的答案是否定的，也許是時候考慮加强你的品牌戰略，以新的商標來重新定位你的公司。

What role does trademark play in your brand strategy?

It's not uncommon for people to regard their logo as their "brand", but your logo is only part of your brand strategy. This is a symbol that can provide consumers with instant and powerful brand recognition of your business and services or products.

Before you start creating a trademark, make sure that you have developed your brand strategy, because your trademark is like a small advertisement.

Without the strategy behind it, a trademark can convey the wrong information. This weakens the effectiveness of your strategy, not reinforces it. You need to maintain the consistency of brand information to help improve consumer acceptance.

Prepare to create your trademark

Your trademark's mission is to describe your company's values and goals. Before you go looking for a trademark designer, make sure that these are clear. Be clear about the information you want your brand to convey so that your brand can clearly reflect your information. There must be a strong correlation between your brand and your logo. Remember, this is only part of your brand strategy.

No matter how small your company is, your trademark should reflect your profession and growth. If you are designing your own trademark, be sure to test the market before you launch it fully.

Make sure that the trademark you choose is not out of date or out of date

You want to use it effectively every year. You don't want to update it regularly, especially if it does have marketing effects, but if it's outdated, it may stop producing marketing effects. Keep in mind that this is how consumers will recognize your company in the long run.

Tips for creating an unforgettable trademark

Begin to imagine someone else's trademark, a trademark that has been unforgettable to you for many years.

Maybe it's Ford's horse. You know, whenever you see it, you automatically think of the car, but how does it grab your attention and make a deep impression? Why is it suitable for the product? Because the horse is fast and attractive, it means that the car will throw other people into the dust.

You can do the same thing, even if you sell shoelaces. It's all about how you show it.

Let your mind wander. It's unique. Be smart. Demonstrate a shoe pull that nobody has considered before, so when your target market sees it, they will say, "Aha!" Use color to attract attention. Don't be too complicated. Avoid being too critical. The wild horse was just a horse - Ford didn't need to include all the herds behind him to pass on his message.

Underline

A confident brand and a strong brand will use excellent design to convey clear information to attract the target audience you want to attract - a message that creates confidence in differentiating your brand from your competitors. Can your trademark accomplish this task? If your answer is no, it may be time to consider strengthening your brand strategy and relocating your company with a new brand.