如何與客戶做有效溝通？

與客戶成功的溝通是一切成功銷售的基石。

以下是讓客戶聽清楚你要說的內容的做法：

1. 瞭解客戶的語言。許多銷售公司企圖用一招走天下的方式開拓業務。然而，事實上每個客戶都有他們依據自身經驗而形成的獨特語言。你必須調適你的語言來適合各個不同的客戶。
2. 關注在客戶身上，而非你自己。通常在銷售時，很容易這樣說：“我的公司，我的產品特色，用我的產品可以帶來的好處，…” 不要這樣做，而要將你的關注點轉到客戶身上去。你可以說說你看到的客戶面臨的問題，他們的價值，以及他們的採購計畫，等等。

How to communicate effectively with customers?

Successful communication with customers is the cornerstone of all successful sales.

Here's how to make your client hear what you're talking about.

1. Understanding the customer's language. Many sales companies attempt to open up their business in a way that takes over the world. However, in fact, every customer has their own unique language based on their own experience. You have to adapt your language to suit different customers.
2. Focus on customers, not yourself. Usually when selling, it's easy to say, "My company, my product characteristics, the benefits of using my product,..." Don't do this, but turn your focus to the customer. You can talk about the problems you see customers facing, their value, their purchasing plans, and so on.